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SimplyMap Tip: Using a Radius Location

Posted on Mar 02, 2015 by Admin

In this week’s SimplyMap tip, we outline the process of creating a radius location. Radius locations are a great way to quickly gather information from an area surrounding a target addres...

Identifying Top PRIZM Segments

Posted on Feb 27, 2015 by Admin

SimplyMap is an excellent tool for market research, and it’s made even more powerful by Nielsen PRIZM data. Nielsen PRIZM is the highest quality market segment data available. Every house...

Pizza Restaurants in Chicago's Loop

Posted on Feb 17, 2015 by Admin

Our recent trip to Chicago exhibiting at the ALA Midwinter Meeting inspired this week’s SimplyMap blog post. Today, we’re going to demonstrate how to use business points in SimplyMap to a...

Exploring SimplyMap Data: America’s Work from Home Employees

Posted on Feb 13, 2015 by Admin

In this week’s report exploring SimplyMap data, we want to find out where America’s remote workers reside. To find this, we can tap into the Census data in SimplyMap. The specific variabl...

Exploring SimplyMap Data: America’s Coffee Drinkers

Posted on Feb 05, 2015 by Admin

In this week’s edition of exploring SimplyMap data, we take a look at America’s coffee drinkers. SimplyMap contains more than 100 coffee related variables, including consumer spending on ...

Our Winter Sweepstakes has begun!

Posted on Feb 05, 2015 by Admin

Our Winter Sweepstakes has begun! Enter to win an iPad Mini 3 or Kindle Fire. How to Enter: Follow @SimplyMap on Twitter Like our SimplyMap Facebook Page for a 2nd Chance to Win If you ...

Exploring SimplyMap Data: America’s Bookworms

Posted on Jan 27, 2015 by Admin

In this week’s report exploring SimplyMap data, we take a look at where America’s bookworms reside. To find this data, we used the variable, Reading (Household Average), 2014 found in the...

SimplyMap Tip - Choosing the Correct Report

Posted on Jan 23, 2015 by Admin

SimplyMap offers a total of 5 unique types of reports: Standard Report, Ranking Report, Business Report, Ring Study, and Location Analysis. This brief write up will define what each repor...

Exploring SimplyMap Data: America’s Historic Homes

Posted on Jan 07, 2015 by Admin

In this week’s exploration of SimplyMap data, we set out to find which cities in the United States have the highest percentage of older houses. To determine this, we used the variable “% ...

SimplyMap Tip: Creating a Custom Location

Posted on Dec 15, 2014 by Admin

Custom Locations allow SimplyMap users to combine several locations into one larger region. For example, you can use this feature to combine three adjacent ZIP Codes to create your study ...