Go up
Exploring SimplyMap Data: America’s Coffee Drinkers
Posted on Feb 05, 2015 by Admin
In this week’s edition of exploring SimplyMap data, we take a look at America’s coffee drinkers. SimplyMap contains more than 100 coffee related variables, including consumer spending on coffee by brand and by number of coffee cups consumed per day. For this example, lets look at a broader indicator related to coffee - whether or not a household uses coffee at all. The variable, % BEVERAGES - NON-ALCOHOLIC DRINKS | GROUND OR WHOLE BEAN COFFEE | GROUND OR WHOLE BEAN COFFEE-HH USES? | YES, 2013 can be found in the SimmonsLOCAL folder. SimmonsLOCAL is a profiling system that provides insights into consumer behavior for 210 American media markets on a local level with 60,000+ data variables, including over 450 categories and 8,000 specific brands. It is a powerful resource that provides insight into consumer spending and behavior, and very popular with business students and researchers. We begin by creating a ranking report, and setting the geography to USA. Next, under the Analyze Data By drop down, select states. The results are shown below:
At 70.24%, New Hampshire narrowly edges out Rhode Island (70.18%) and Maine (69.75%) as the top states for household coffee drinking in the US. When we analyze by City, (by again adjusting the Analyze Data By drop down), and apply a population filter of greater than 75,000, the following cities make the top 10.
The residents of Lawrence, MA claim the top spot in the US (cities with population > 75k) for coffee drinkers at home. Lastly, we viewed the city of Lawrence by census tract.
It looks like many of the residents in Lawrence, MA drink their coffee by the Merrimack River. What insights can be drawn from this? What other questions arise? Are there specific characteristics of these States, Cities, or Census Tracts that make their residents more inclined to drink coffee at home? Let us know your thoughts in the comments! Stay tuned for more SimplyMap tips and reports! Don’t forget to follow us on Twitter and like us on Facebook to stay up to date on all things SimplyMap (and score an entry to our iPad and Kindle Fire raffle while you are at it!).
More from SimplyAnalytics
Posted on Oct 22, 2008 by Admin
Excerpt from University of Iowa Library blog: In your marketing class, you may be developing a marketing plan for a pre-made meals restaurant specializing in vegetarian menus in Chicagola...
Posted on Nov 03, 2017 by Admin
This week we’ll talk about one of our favorite features in SimplyAnalytics - the custom combination location. This feature is a simple and effective means to create custom geographies whe...
Posted on Mar 22, 2016 by Admin
Inspired by some recent support desk questions, this week’s SimplyMap report will provide some useful tips and tricks to help make the most out of your maps. Let’s get started! First, let...
Posted on Jul 30, 2008 by Admin
Cornell’s Albert R. Mann Library has subscribed to SimplyMap. They provide some tips and access to the SimplyMap Quick Reference Guide, variable list, and some information on the EASI dat...
Posted on Jan 10, 2024 by Admin
We are delighted to announce our sponsorship of the Midwest Entrepreneurship Case Competition! At SimplyAnalytics, we understand the power of data-driven decision-making in entrepreneursh...
Posted on Feb 23, 2012 by Admin
Geographic Research, Inc. will be exhibiting at the Public Library Association (PLA) Conference. Visit us at Booth 2329 to learn more about SimplyMap and enter our raffle for a new com...
Posted on Jan 18, 2008 by Admin
The BRASS Business Reference Sources Committee of Reference & User Services Quarterly (RUSA) selected SimplyMap as one of the Outstanding Business Reference Sources for 2007. Excerpt...
Posted on Jul 20, 2020 by Admin
Hello readers! We hope you are doing well and staying safe. Today we are excited to introduce the Simmons NCS crosstabs functionality! This is a feature we’ve been working on for a while,...
Posted on Aug 22, 2009 by Admin
Lynda Kellam, the Data Services & Government Information Librarian at the University of North Carolina, Greensboro has produced some new tutorial videos to help students learn how to ...
Posted on Jun 09, 2021 by Admin
Hello readers! SimplyAnalytics will be exhibiting at the Virtual ALA Annual Conference this year on June 23-26. Be sure to drop by our booth, and click the banner image to video chat with...