In this week’s edition of exploring SimplyMap data, we take a look at America’s coffee drinkers. SimplyMap contains more than 100 coffee related variables, including consumer spending on coffee by brand and by number of coffee cups consumed per day. For this example, lets look at a broader indicator related to coffee - whether or not a household uses coffee at all. The variable, % BEVERAGES - NON-ALCOHOLIC DRINKS | GROUND OR WHOLE BEAN COFFEE | GROUND OR WHOLE BEAN COFFEE-HH USES? | YES, 2013 can be found in the SimmonsLOCAL folder. SimmonsLOCAL is a profiling system that provides insights into consumer behavior for 210 American media markets on a local level with 60,000+ data variables, including over 450 categories and 8,000 specific brands. It is a powerful resource that provides insight into consumer spending and behavior, and very popular with business students and researchers. We begin by creating a ranking report, and setting the geography to USA. Next, under the Analyze Data By drop down, select states. The results are shown below:
At 70.24%, New Hampshire narrowly edges out Rhode Island (70.18%) and Maine (69.75%) as the top states for household coffee drinking in the US. When we analyze by City, (by again adjusting the Analyze Data By drop down), and apply a population filter of greater than 75,000, the following cities make the top 10.
The residents of Lawrence, MA claim the top spot in the US (cities with population > 75k) for coffee drinkers at home. Lastly, we viewed the city of Lawrence by census tract.
It looks like many of the residents in Lawrence, MA drink their coffee by the Merrimack River. What insights can be drawn from this? What other questions arise? Are there specific characteristics of these States, Cities, or Census Tracts that make their residents more inclined to drink coffee at home? Let us know your thoughts in the comments! Stay tuned for more SimplyMap tips and reports! Don’t forget to follow us on Twitter and like us on Facebook to stay up to date on all things SimplyMap (and score an entry to our iPad and Kindle Fire raffle while you are at it!).
Posted on Dec 16, 2015 by Admin
Visit the SimplyMap team at the ALA Midwinter Meeting 2016 in Boston. We will be at booth #1913 offering product demonstrations, tips & tricks, and of course Ghirardelli Chocolate! Ex...
Posted on May 28, 2009 by Admin
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Posted on May 18, 2015 by Admin
The SimplyMap team is looking forward to visiting with customers and others at the SLA Annual Conference, coming to Boston on June 14-16. Come visit us at Booth #916, we are happy to answ...
Posted on May 23, 2012 by Admin
We will be exhibiting at the Special Libraries Association (SLA) annual conference and Info-Expo at McCormick Place in Chicago Sunday June 15th - Tuesday July 17th. Visit us at Booth 124 ...
Posted on Apr 05, 2019 by Admin
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Posted on Dec 08, 2017 by Admin
Good afternoon, readers! This week we’re going to talk about project management in SimplyAnalytics and how to best take advantage of it. Why are projects needed? Many users have multiple...
Posted on Mar 10, 2011 by Admin
The GRI team is looking forward to exhibiting at ACRL 2011 at the PA Convention Center in Philadelphia, March 30 - April 1, 2011. Every other year, ACRL offers its premier professional d...
Posted on Feb 05, 2015 by Admin
In this week’s edition of exploring SimplyMap data, we take a look at America’s coffee drinkers. SimplyMap contains more than 100 coffee related variables, including consumer spending on ...
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