Go up
Identifying Top PRIZM Segments
Posted on Feb 27, 2015 by Admin
SimplyMap is an excellent tool for market research, and it’s made even more powerful by Nielsen PRIZM data. Nielsen PRIZM is the highest quality market segment data available. Every household in the United States is assigned to one of 66 segments, and Nielsen provides detailed information about each segment, such as demographic characteristics, shopping habits, financial and technology preferences, media habits, and much more.
PRIZM segments define every U.S. household in terms of 66 demographically and behaviorally distinct types, or "segments," to help marketers discern those consumers’ likes, dislikes, lifestyles and purchase behaviors. Used by thousands of marketers within Fortune 500 companies, PRIZM provides the "common language" for marketing in an increasingly diverse and complex American marketplace.
Let’s start by identifying the largest PRIZM segments in some target locations.
First, create a Standard Report using your target locations. We’ll compare some different ZIP codes within and including the city of Boston, MA. Next, navigate to the PRIZM segments. You will want to select each # segment within that folder. Lastly, close the window to generate your report.
To locate the highest segment within each location, hover over a location and select Sort Descending. SimplyMap will reprocess the report, showing the highest figure at the top for the selected location.
Here are the results for each ZIP code and the city of Boston.
02210: Young Digerati
02115: Urban Achievers
Boston: Bohemian Mix
To find out more information about each segment, hover over the segment and select View Metadata. The metadata for each segment above is presented below:
ZIP Code 02210: Young Digerati
ZIP Code 02115: Urban Achievers
Boston, MA: Bohemian Mix Metadata
We hope you enjoyed this week’s blog. Stay tuned for more reports and SimplyMap tips! If you haven’t already, don’t forget to follow us on Twitter and Like Us on Facebook to get yourself entered into our Winter Sweepstakes!
More from SimplyAnalytics
Posted on Jun 05, 2025 by Admin
We’re excited to announce that SimplyAnalytics will be exhibiting at the American Library Association (ALA) Annual Conference in Philadelphia! We’re thrilled to showcase how SimplyAnalyti...
Posted on Nov 24, 2014 by Admin
In this week’s report, we research America’s most educated cities. SimplyMap contains a total of 111 educational attainment variables, including general population and by race. We used th...
Posted on Sep 03, 2015 by Admin
This week we explore the SimmonsLOCAL data package to find which cities in America have the highest percentage of residents enrolled in a frequent flyer program. SimmonsLOCAL is available...
Posted on Dec 03, 2012 by Admin
Come visit the Geographic Research booth at the Ontario Library Association Super Conference this season. The conference will take place on January 30 - February 2, 2013 at the Metro Toro...
Posted on Oct 08, 2019 by Admin
Hello readers! This week’s “From the Help Desk” is short & sweet. Let’s get to it! Question: How do I analyze all of the states at once in a report? Answer: The Ranking Report allows ...
Posted on Jun 02, 2017 by Admin
We will be exhibiting at SLA in Phoenix, AZ on June 18th-20th. You can find the SimplyAnalytics team at Booth #905. Stop by and check out our groundbreaking new interface, have a chocolat...
Posted on Jul 09, 2009 by Admin
The American Library Association 2009 Annual Conference will take place in Chicago, IL from July 9- July 15, 2009 at McCormick Place West located at 2301 S. Lake Shore Drive Chicago, IL. ...
Posted on May 03, 2011 by Admin
The GRI team is very excited to announce the launch of SimplyMap 2.0! Completely redesigned, it is now easier than ever to access data and create professional quality thematic maps and re...
Posted on Mar 03, 2016 by Admin
In this week’s SimplyMap report we take a look into the SimmonsLOCAL dataset to determine which cities in America have the highest percentage of residents who consume organic food product...
Posted on Oct 16, 2015 by Admin
Did you know that SimplyMap includes the ability to export Shapefile data for use in desktop mapping software (such as MapInfo or ArcGIS)? This advanced feature extends the power of Simpl...