Go up
Exploring SimplyMap Data: Consumer Buying Power
Posted on Apr 21, 2015 by Admin
In this week’s edition of exploring SimplyMap data, we spotlight the Consumer Buying Power® data package in SimplyMap.
What is it? The Nielsen Consumer Buying Power® database incorporates geography-based estimates of potential annual consumer spending for more than 350 household expenditure items.
This effectively allows researchers to determine a target area for potential consumers or buyers of a given type of product. Let’s take a look at an example.
Scenario: You want to identify target cities in Florida that would be most interested in home cooking products and appliances.
Using the CBP dataset, we can easily locate some target cities. Here’s how:
First, create a ranking report using Florida as the location. Next, navigate through the following path to select the variable, CBP: Food At Home (HH Avg).
Next, use the Analyze Data By feature and select cities to reveal your target areas.
And that’s all there is to it! You might then be only interested in cities with a population of at least 50k. This can easily be done by applying a data filter (read more here). The new results are shown below:
Interested in specific maps or a particular dataset? Let us know!
More from SimplyAnalytics
Posted on Sep 18, 2015 by Admin
With tens of thousands of variables available in SimplyMap, it’s common for users to wonder whether or not a particular variable they have in mind is available in SimplyMap. This is where...
Posted on Jul 19, 2016 by Admin
Are you a tech wizard? Maybe you’re an apprentice? Learn more about technology consumption behaviors using the Simmons MOSAIC Technology Adoption segments located within the SimmonsLOCAL ...
Posted on Feb 21, 2018 by Admin
We are looking forward to sharing SimplyAnalytics with the public library community at the upcoming PLA 2018 Conference in Philadelphia, PA. Our team will be exhibiting in Booth #855. Vis...
Posted on Feb 19, 2016 by Admin
Drop by booth #857 at PLA 2016 to meet the SimplyMap team and learn more about the features and functions behind SimplyMap. Have a Ghirardelli Chocolate while we present SimplyMap and off...
Posted on Jun 21, 2019 by Admin
Come visit the SimplyAnalytics booth (#3010) at the upcoming ALA 2019 show in Washington, D.C.! Our team will be on hand offering quick demos of SimplyAnalytics, answering questions and s...
Posted on Apr 27, 2015 by Admin
In this week’s write up we want to share some quick tips and tricks that you might not yet know about in SimplyMap. TIP #1 Did you know that you can share your work? SimplyMap allows you ...
Posted on Nov 06, 2013 by Admin
SimplyMap includes a number of helpful support tools; guided wizards available when and where you need them, detailed help files, and an online support center with FAQs and searchable kno...
Posted on Nov 19, 2019 by Admin
Hello readers! Today we are bringing you a new blog entry inspired by a recent Help Desk question. If you ever have any questions about SimplyAnalytics, please do not hesitate to reach ou...
Posted on Aug 20, 2015 by Admin
Is there a specific age group and income bracket you are specifically interested in researching for a target location? Our Life Stages module has the information you need. Life Stages, by...
Posted on Oct 08, 2019 by Admin
Hello readers! This week’s “From the Help Desk” is short & sweet. Let’s get to it! Question: How do I analyze all of the states at once in a report? Answer: The Ranking Report allows ...