Go up
Exploring SimplyMap Data: Consumer Buying Power
Posted on Apr 21, 2015 by Admin
In this week’s edition of exploring SimplyMap data, we spotlight the Consumer Buying Power® data package in SimplyMap.
What is it? The Nielsen Consumer Buying Power® database incorporates geography-based estimates of potential annual consumer spending for more than 350 household expenditure items.
This effectively allows researchers to determine a target area for potential consumers or buyers of a given type of product. Let’s take a look at an example.
Scenario: You want to identify target cities in Florida that would be most interested in home cooking products and appliances.
Using the CBP dataset, we can easily locate some target cities. Here’s how:
First, create a ranking report using Florida as the location. Next, navigate through the following path to select the variable, CBP: Food At Home (HH Avg).
Next, use the Analyze Data By feature and select cities to reveal your target areas.
And that’s all there is to it! You might then be only interested in cities with a population of at least 50k. This can easily be done by applying a data filter (read more here). The new results are shown below:
Interested in specific maps or a particular dataset? Let us know!
More from SimplyAnalytics
Posted on Sep 05, 2019 by Admin
SimplyAnalytics will be exhibiting at the biennial North Carolina Library Association conference, to be held this year at the Winston-Salem Benton Convention Center. If you are attending,...
Posted on May 10, 2016 by Admin
One benefit of data and applications like SimplyMap is the ability to visualize information. In this week’s report, we’ll take a quick look at some branding preferences in contiguous Amer...
Posted on Jan 27, 2015 by Admin
In this week’s report exploring SimplyMap data, we take a look at where America’s bookworms reside. To find this data, we used the variable, Reading (Household Average), 2014 found in the...
Posted on Feb 02, 2024 by Admin
We are excited to be back exhibiting at PLA this April in Columbus, OH. Join us at Booth #2631 to discover how SimplyAnalytics can help libraries understand their service area, assist sma...
Posted on Mar 13, 2023 by Admin
Hello readers! Today, we’re excited to officially introduce the Location Query Report in SimplyAnalytics. The Location Query Report is a powerful feature in SimplyAnalytics that allows us...
Posted on Dec 06, 2009 by Admin
ALA's Choice Magazine, publisher of independent reviews of products and services for academic libraries, released a new review of SimplyMap in the December 2009 edition. The reviewer, Car...
Posted on Dec 08, 2010 by Admin
The GRI team will be attending the American Library Association Midwinter meeting this year at the San Diego Convention Center. Visit us in booth 1055 in the exhibit hall from January 7 -...
Posted on May 25, 2010 by Admin
We will be exhibiting at the 2010 SLA Annual Conference & INFO-EXPO June 13-15 at the Ernest N. Morial Convention Center in New Orleans, LA. Join us at booth 1537 - bring your quest...
Posted on Dec 11, 2023 by Admin
Hello readers! We have some fantastic news to share. SimplyAnalytics is thrilled to announce the addition of 2020 Election data to our expanding collection of powerful datasets. With this...