Go up
Exploring SimplyMap Data: Consumer Buying Power
Posted on Apr 21, 2015 by Admin
In this week’s edition of exploring SimplyMap data, we spotlight the Consumer Buying Power® data package in SimplyMap.
What is it? The Nielsen Consumer Buying Power® database incorporates geography-based estimates of potential annual consumer spending for more than 350 household expenditure items.
This effectively allows researchers to determine a target area for potential consumers or buyers of a given type of product. Let’s take a look at an example.
Scenario: You want to identify target cities in Florida that would be most interested in home cooking products and appliances.
Using the CBP dataset, we can easily locate some target cities. Here’s how:
First, create a ranking report using Florida as the location. Next, navigate through the following path to select the variable, CBP: Food At Home (HH Avg).
Next, use the Analyze Data By feature and select cities to reveal your target areas.
And that’s all there is to it! You might then be only interested in cities with a population of at least 50k. This can easily be done by applying a data filter (read more here). The new results are shown below:
Interested in specific maps or a particular dataset? Let us know!
More from SimplyAnalytics
GRI Exhibiting at OLA Super Conference, January 30-February 2, 2013
Posted on Dec 03, 2012 by Admin
Come visit the Geographic Research booth at the Ontario Library Association Super Conference this season. The conference will take place on January 30 - February 2, 2013 at the Metro Toro...
Pizza Restaurants in Chicago's Loop
Posted on Feb 17, 2015 by Admin
Our recent trip to Chicago exhibiting at the ALA Midwinter Meeting inspired this week’s SimplyMap blog post. Today, we’re going to demonstrate how to use business points in SimplyMap to a...
GRI Exhibiting at ACRL, Indianapolis April 10 - 12
Posted on Jan 15, 2013 by Admin
The GRI team is looking forward to exhibiting at ACRL 2013 at the Indiana Convention Center in Indianapolis April 10 - 12, 2013. Every other year, ACRL offers its premier professional dev...
Business Search Tip: Searching Multiple Names
Posted on May 02, 2016 by Admin
Inspired by a recent support desk question, this week’s SimplyMap report will demonstrate how a user would run a business search that consists of multiple names. In short, the user was at...
The Most Socially Networked Cities in America
Posted on Mar 21, 2011 by Admin
Men's Health magazine decided to crown one town America's Most Socially Networked City, and has generated quite a buzz in the process. Their survey examined the number of Facebook and Li...
New Tutorials for SimplyMap Users
Posted on Nov 06, 2013 by Admin
SimplyMap includes a number of helpful support tools; guided wizards available when and where you need them, detailed help files, and an online support center with FAQs and searchable kno...
Exploring SimplyMap Data: Biking to Work in the US
Posted on Jul 09, 2015 by Admin
In this week’s SimplyMap report, we set out to find which cities have the highest percentages of people who use their bike as their mode of transportation to work in the US. Let’s get sta...
Creating a Custom Location from a Map
Posted on Sep 15, 2016 by Admin
While creating a radius location is the fastest and easiest method for creating a custom location, there may be situations that require a more specific and targeted locale. Let’s say for ...
Exploring SimplyMap Data: America’s Historic Homes
Posted on Jan 07, 2015 by Admin
In this week’s exploration of SimplyMap data, we set out to find which cities in the United States have the highest percentage of older houses. To determine this, we used the variable “% ...
From the Help Desk - Legend Classification Methods
Posted on Sep 27, 2019 by Admin
Hello readers! This week we provide an in-depth response to a question asking about the legend classification methods in SimplyAnalytics. This response is now part of our Help Center: htt...