Go up
Simmons MOSAIC Segment Groups: Technology
Posted on Jul 19, 2016 by Admin
Are you a tech wizard? Maybe you’re an apprentice? Learn more about technology consumption behaviors using the Simmons MOSAIC Technology Adoption segments located within the SimmonsLOCAL dataset.
The Experian Marketing Services Technology Adoption segmentation delivers the mindset of American consumers providing vivid details of their use and adoption of technology. There are four unique segments within this folder: wizard, apprentice, journeyman and novice. Details of each are listed below, along with the top 10 counties who represent the highest percentage of each segment.
Note: We used a Ranking Report and a population filter of 300,000 to get the results below.
Wizard
'Technology is life.' Technology plays an important and broad role in Wizards' life. These individuals cannot live without the internet or imagine life without new electronic gadgets. Wizards are enthusiastic and adventurous users of new technology. Technology and new gadgetry helps them keep track of their social calendars and makes leisure time more interesting. This group still wants more from technology and these desires help to move the industry forward. Wizards' hunger for new technology fuels a future for potential new features, benefits and devices.
Top 10 Wizard Counties:
Apprentice
'Technology is changing my life.' Apprentices take advantage of technology, using the internet often to get needed information. New gadgets enhance their lives to a large extent, but there is still room for them to expand their usage. Apprentices are willing to learn and incorporate new technology into their lives, but they are sensitive to price and often make their purchase decisions based on this rather than desire alone. In fact, affordability is one of the few barriers that prevent this group from buying the newest technology.
Top 10 Apprentice Counties:
Journeyman
'Technology is an important part of my life.' Journeymen have become skilled users of new technology. They are very confident with and knowledgeable about technology and willing to experiment with new features, benefits and devices. For Journeymen, the internet is a source of information, commerce, entertainment as well as a means of connecting with others. While cutting-edge electronic devices may help Journeymen organize their busy lifestyles, new technology is not always their top priority.
Top 10 Journeyman Counties
Novice
'Technology has a limited impact on my life.' Novices are disconnected from emerging technology and resistant to adopting a new technology-focused life. They may have a desire for new digital products and services if they are simple and easy to use. This group does not understand what kinds of opportunities and experiences technology can provide them and, therefore, they have a very limited engagement with new technology.
Top 10 Novice Counties
We hope you enjoyed exploring some more data with us this week - stay tuned for more!
More from SimplyAnalytics
Posted on Sep 05, 2019 by Admin
We are pleased to be exhibiting again at the Charleston Library Conference, on Tuesday November 5th, 2019. The Vendor Showcase will be held in the Gaillard Center Grand Ballroom (95 Calho...
Posted on Jul 20, 2020 by Admin
Hello readers! We hope you are doing well and staying safe. Today we are excited to introduce the Simmons NCS crosstabs functionality! This is a feature we’ve been working on for a while,...
Posted on Jan 19, 2009 by Admin
The 2009 Midwinter Meeting will be held in Denver, CO, from Jan 23–28, 2009. http://www.ala.org/midwinter The exhibits will be held Jan 23–26, 2009 at the Colorado Convention Center,...
Posted on Apr 23, 2018 by Admin
Hello everyone and welcome to this week’s blog. This week we will discuss how to create and utilize filters for your research. Why Use a Filter? Filters are a great way to identify target...
Posted on Dec 15, 2014 by Admin
Stop by the Geographic Research booth at the Ontario Library Association Super Conference to check out SimplyMap Canada. The conference will take place January 28-31 at the Metro Toronto ...
Posted on Sep 28, 2018 by Admin
Welcome readers! Today we have a quick feature highlight that will assist you in browsing and searching for data variables. All data variables have a path where they reside within their d...
Posted on Oct 27, 2017 by Admin
Welcome to our first ever SimplyAnalytics blog! Every Friday we’ll post a write up on a specific feature or highlight some interesting data in SimplyAnalytics. The goal of these posts is ...
Posted on Dec 12, 2011 by Admin
Men's Health magazine has published a ranked list to help readers find the cities where Americans are the saddest and where they are living with big smiles on their faces. As they note, "...
Posted on May 08, 2018 by Admin
This summer's ALA conference is in New Orleans and the SimplyAnalytics team will be exhibiting at booth #837. We hope you stop by to learn about new features, check out our new data offer...
Posted on Sep 20, 2019 by Admin
Hello readers! Today we have a brief update for you on what’s new in SimplyAnalytics. Since the release of the Quick Report feature a few months ago, we have been asked to make this repor...