Go up
Simmons MOSAIC Segment Groups: Technology
Posted on Jul 19, 2016 by Admin
Are you a tech wizard? Maybe you’re an apprentice? Learn more about technology consumption behaviors using the Simmons MOSAIC Technology Adoption segments located within the SimmonsLOCAL dataset.
The Experian Marketing Services Technology Adoption segmentation delivers the mindset of American consumers providing vivid details of their use and adoption of technology. There are four unique segments within this folder: wizard, apprentice, journeyman and novice. Details of each are listed below, along with the top 10 counties who represent the highest percentage of each segment.
Note: We used a Ranking Report and a population filter of 300,000 to get the results below.
Wizard
'Technology is life.' Technology plays an important and broad role in Wizards' life. These individuals cannot live without the internet or imagine life without new electronic gadgets. Wizards are enthusiastic and adventurous users of new technology. Technology and new gadgetry helps them keep track of their social calendars and makes leisure time more interesting. This group still wants more from technology and these desires help to move the industry forward. Wizards' hunger for new technology fuels a future for potential new features, benefits and devices.
Top 10 Wizard Counties:
Apprentice
'Technology is changing my life.' Apprentices take advantage of technology, using the internet often to get needed information. New gadgets enhance their lives to a large extent, but there is still room for them to expand their usage. Apprentices are willing to learn and incorporate new technology into their lives, but they are sensitive to price and often make their purchase decisions based on this rather than desire alone. In fact, affordability is one of the few barriers that prevent this group from buying the newest technology.
Top 10 Apprentice Counties:
Journeyman
'Technology is an important part of my life.' Journeymen have become skilled users of new technology. They are very confident with and knowledgeable about technology and willing to experiment with new features, benefits and devices. For Journeymen, the internet is a source of information, commerce, entertainment as well as a means of connecting with others. While cutting-edge electronic devices may help Journeymen organize their busy lifestyles, new technology is not always their top priority.
Top 10 Journeyman Counties
Novice
'Technology has a limited impact on my life.' Novices are disconnected from emerging technology and resistant to adopting a new technology-focused life. They may have a desire for new digital products and services if they are simple and easy to use. This group does not understand what kinds of opportunities and experiences technology can provide them and, therefore, they have a very limited engagement with new technology.
Top 10 Novice Counties
We hope you enjoyed exploring some more data with us this week - stay tuned for more!
More from SimplyAnalytics
Posted on Jun 02, 2016 by Admin
Three weeks ago we utilized the SimmonsLOCAL data set to visualize contiguous America’s mayonnaise brand preference. Staying with the American visualization theme, this week’s report will...
Posted on Jul 20, 2020 by Admin
Hello readers! We hope you are doing well and staying safe. Today we are excited to introduce the Simmons NCS crosstabs functionality! This is a feature we’ve been working on for a while,...
Posted on Oct 23, 2009 by Admin
SimplyMap was highlighted in the Wake County, NC Public Library Business Blog today as a valuable tool for business planning. Wake County has access to SimplyMap through NC LIVE, a statew...
Posted on Apr 17, 2009 by Admin
The Special Libraries Association will hold its Annual Conference in Washington, DC at the Washington Walter E. Washington Convention Center from June 14-17 2009. The conference will crea...
Posted on Jan 29, 2016 by Admin
In a previous blog entry, we highlighted the benefits of having multiple years of data available for the same variable. This allows users to identify trends over time. Keeping with the sa...
Posted on Dec 09, 2014 by Admin
In this week’s SimplyMap blog post, we set out to discover which large US cities spend the most money per year on their pets. To find this out we used the variable, “Pets, Household Avera...
Posted on Nov 11, 2013 by Admin
Chad Boeninger, Business & Economics Subject Specialist at Ohio University Libraries has produced some excellent tutorial videos to help students learn how to analyze data and create ...
Posted on Jan 24, 2009 by Admin
Men's Health magazine took a look this month at where our wireless habits are most out of control. Their methodology includes the use of SimplyMap: First, we crunched data from SimplyMap...
Posted on Nov 28, 2023 by Admin
Hello readers! We are happy to announce that SimplyAnalytics has successfully migrated to the Census 2020 boundaries on Sunday, November 19th. This blog will talk about what that is, what...
Posted on Jan 10, 2024 by Admin
We are delighted to announce our sponsorship of the Midwest Entrepreneurship Case Competition! At SimplyAnalytics, we understand the power of data-driven decision-making in entrepreneursh...