Go up
Exploring SimplyMap Data: Life Stage Clusters
Posted on Aug 20, 2015 by Admin
Is there a specific age group and income bracket you are specifically interested in researching for a target location? Our Life Stages module has the information you need. Life Stages, by EASI is a premium data set available for trial or purchase to all SimplyMap subscribers. In this brief write up, we’ll take a look at some of the options available within this data package.
The Life Stages module is broken down into three folders:
Young Households - Very Young <25 and Young 25-34
Middle Age Households - Middle Age 35-44 and Late Middle Age 45-54
Older Households - Nearly Senior 55-64, Senior 65-74 and Oldest 75+
Each of these folders is further broken down by family types and income.The income data has three tiers: lower income, moderate income and higher income. Let’s get started with a demonstration.
Scenario: You want to analyze the city of Chicago by Life Stage clusters to identify high income, non-family households (young, middle age and older).
Step 1: Create a Location Analysis Report, and use the city of Chicago as your location.
Step 2: Open the Variables Panel and navigate to Life Stages and through each household folder, selecting the variables that meet our criteria, such as: % HHs Cluster 12: Very Young (<25) Non-Family with Higher Income, 2014. Image below for reference.
Step 3: Hover over each variable in your report and select “Sort Descending”. This will effectively rank your Chicago ZIP Codes by that variable allowing you to see the ZIP Codes where each selected variable is most represented.
Tip: To gather more information on your variables, such as a definition and summary, select View Metadata from the dropdown that appears when hovering over the variable. Sample shown below:
We hope you enjoyed this week’s feature on the Life Stages data module. If you feel this data package could be useful at your institution, send an email to support@geographicresearch.com We would be happy to set up a free temporary trial.
Stay tuned for more!
More from SimplyAnalytics
Posted on Oct 23, 2009 by Admin
SimplyMap was highlighted in the Wake County, NC Public Library Business Blog today as a valuable tool for business planning. Wake County has access to SimplyMap through NC LIVE, a statew...
Posted on Oct 08, 2019 by Admin
Hello readers! This week’s “From the Help Desk” is short & sweet. Let’s get to it! Question: How do I analyze all of the states at once in a report? Answer: The Ranking Report allows ...
Posted on Nov 04, 2013 by Admin
SimplyMap 3.0 is here, and uses the latest technology to provide better performance, improved reliability, and powerful new features. There are many improvements designed to make it easie...
Posted on Mar 30, 2016 by Admin
In previous blog entries we highlighted the usefulness of viewing multiple years of data for the same variable. In short, analyzing the same variable across multiple years allows users to...
Posted on Mar 02, 2015 by Admin
In this week’s SimplyMap tip, we outline the process of creating a radius location. Radius locations are a great way to quickly gather information from an area surrounding a target addres...
Posted on Nov 19, 2019 by Admin
Hello readers! Today we are bringing you a new blog entry inspired by a recent Help Desk question. If you ever have any questions about SimplyAnalytics, please do not hesitate to reach ou...
Posted on May 26, 2016 by Admin
In this week’s report exploring SimplyMap data, we take a look at the variables available relative to internet search engines used. The source of this data will come from the SimmonsLOCAL...
Posted on Apr 27, 2015 by Admin
In this week’s write up we want to share some quick tips and tricks that you might not yet know about in SimplyMap. TIP #1 Did you know that you can share your work? SimplyMap allows you ...
Posted on Dec 02, 2014 by Admin
Today we take a look at one of the more advanced features in SimplyMap - editing the map legend. Editing the map legend is a great way to not only customize how the data is distributed on...
Posted on May 08, 2018 by Admin
This summer's ALA conference is in New Orleans and the SimplyAnalytics team will be exhibiting at booth #837. We hope you stop by to learn about new features, check out our new data offer...