Posted on by GRI Admin
One great feature within SimplyMap is the ability to track the same variable across multiple years. In this report, we will track the percentage of households in the US ordering items from Amazon.com, as we suspect it might show a marked increase over the span of the available years. The value in viewing the same variable over multiple years is that it helps users identify trends in the data over time.
Let’s get started. First, create a Standard Report by selecting New Tabular Report > Standard Report at the top of your screen.
Next, navigate through this path: MRI Consumer Survey » Purchasing » Mail Order & Internet Purchases and hover over the variable, % Households Buying – Catalog, Mail, Phone, Internet Order: Ordered From: amazon.com, 2014 so the actions menu appears. From the “Select Variable Year” option check off the list of years you would like to see. In this example we will use 2008-2014. See the image below for reference:READ MORE