Go up
Thanksgiving Data - Macy’s Parade
Posted on Dec 03, 2015 by Admin
With the Thanksgiving holiday last week, we decided to take a quick look into SimplyMap to see what pertinent variables are available for analysis.
First, open the Variables panel and click on Search. Type in “Thanksgiving” in the available box.
The results display a total of 12 variables related to the keyword ‘Thanksgiving’.For fun, we also searched the keyword: turkey. Care to take a guess how many turkey related variables are in SimplyMap?
If you guessed 122, you’re right! There is a grand total of 122 variables related to the word ‘turkey’, ranging from:
% Households Traveling - Foreign Travel (Including Alaska & Hawaii): Countries or destinations visited: Turkey, 2014
to variables such as:
% Households Using - Chicken & Turkey Fresh Or Frozen: Used in last 6 months, 2014
Interesting! Now returning to our original Thanksgiving search we decided to find out the estimated expected number of viewers for this year’s Macy’s Thanksgiving Parade.
Click on New Tabular Report > Standard Report
The Thanksgiving variables are located in the SimmonsLOCAL folder. The SimmonsLOCAL data set is a premium add on module available for trial or purchase and includes over 60,000 data variables.
Navigate through this path: SimmonsLOCAL » CABLE/TELEVISION/RADIO » TV - SPECIAL PROGRAMS & SPECIAL EVENTS » MACY'S THANKSGIVING DAY PARADE (NBC)
Choose the four variables within the folder, and close out the Variables panel to generate your report for the United States.
Results:
It’s estimated that over 54,000,000 people in the US responded that they had seen the Macy’s Thanksgiving Parade in 2014, with over 42,000,000 responding that they plan to watch the next event!
We hope you enjoyed this week’s report. Stay tuned for more SimplyMap tips and reports.
More from SimplyAnalytics
Posted on Dec 08, 2010 by Admin
The GRI team will be attending the American Library Association Midwinter meeting this year at the San Diego Convention Center. Visit us in booth 1055 in the exhibit hall from January 7 -...
Posted on May 16, 2022 by Admin
Hello readers! We hope you are having a wonderful day. Today we feature a question from the help desk that we think many users would find useful. Let’s get started. The question: How can ...
Posted on Sep 21, 2009 by Admin
The North Carolina Library Association will hold its annual conference in Greenville, NC at the Greenville Convention Center from October 6-8, 2009. Geographic Research, Inc. will be exhi...
Posted on May 24, 2023 by Admin
SimplyAnalytics is excited to attend. Swing by booth 1733 for a brief demo, and discover how our user-friendly demographics, business, health & marketing data analytics and visualizat...
Posted on Dec 15, 2014 by Admin
Custom Locations allow SimplyMap users to combine several locations into one larger region. For example, you can use this feature to combine three adjacent ZIP Codes to create your study ...
Posted on Jun 25, 2015 by Admin
In this week’s SimplyMap report, we review the different options available when searching for a business. The easiest and fastest method of mapping businesses or creating a business repor...
Posted on Feb 16, 2009 by Admin
Men's Health conducted their first survey of America's recycling habits, and used SimplyMap in their research. Here’s how the editors explain their methodology: To determine how well citi...
Posted on Oct 07, 2013 by Admin
Do you know the quickest way to find the name of a Block Group, Census Tract or ZIP code in our upcoming release for 3.0? The i-Tool gives you the ability to click anywhere on a map to g...
Posted on Aug 26, 2015 by Admin
Most people in the United States could probably guess which cities are popular amongst tourists - Los Angeles and New York. But can you guess how much money is spent in novelty and souven...
Posted on Jun 21, 2022 by Admin
Hello readers! We hope you’re having a great day. Today we are featuring 5 commonly asked questions about the American Community Survey dataset that’s available to all customers in Simply...