Go up
Exploring SimplyMap Data: Frequent Flyer Programs
Posted on Sep 03, 2015 by Admin
This week we explore the SimmonsLOCAL data package to find which cities in America have the highest percentage of residents enrolled in a frequent flyer program. SimmonsLOCAL is available as an add on data package to SimplyMap, and contains over 50,000 variables. The data measures 210 American DMA's (Designated Market Areas) with data estimated down to the block group level.
With over 50,000 variables in the data package, you can imagine the variety of variables available to you - in this example we’ll take a look specifically at survey takers who said YES to being currently enrolled in a frequent flyer program. In total, there is 24 variables related to frequent flyer programs including airline specific programs from: Southwest Airlines, Delta, United, and Continental. Let’s get started!
First, create a Ranking Report in SimplyMap.
Open the Variables tab and follow this path: SimmonsLOCAL » TRAVEL » FREQUENT FLYER PROGRAM » FREQUENT FLYER PROG-CURRENTLY ENROLLED?
Next, click on the Locations panel and use the USA as your geography. Once you close out the Locations panel, SimplyMap will generate your report. Use the Analyze Data By feature to analyze the USA by Cities.
Lastly, we applied a population filter to only show cities larger than 150,000 residents. Results below!
Arlington, VA comes away as the #1 spot in the United States for highest percentage of residents enrolled in a frequent flyer program. Seattle and San Francisco come in a distant 2nd and 3rd, respectively.
We hope you enjoyed this week’s SimplyMap report exploring data within the SimmonsLOCAL package. If your institution is interested in a free trial, send us an email to: support@geographicresearch.com
More from SimplyAnalytics
Posted on Nov 06, 2014 by Admin
With over 75,000 variables in SimplyMap, you can find virtually any information you want. This week, we take a look at which U.S. locations spend the most money eating at restaurants or c...
Posted on Dec 15, 2014 by Admin
Stop by the Geographic Research booth at the Ontario Library Association Super Conference to check out SimplyMap Canada. The conference will take place January 28-31 at the Metro Toronto ...
Posted on Mar 04, 2014 by Admin
March 11-15 Indianapolis, Indiana The Public Library Association is prepared for another week of events, workshops and special appearances for librarians and authors. Visit our exh...
Posted on Jul 28, 2013 by Admin
We recently discovered some interesting data on participation and attitudes towards recycling, and decided to dig a bit deeper into our Experian SimmonsLOCAL data. This data package inclu...
Posted on Feb 21, 2018 by Admin
We are looking forward to attending our first Electronic Resources & Libraries (ER&L) conference in Austin, TX! Visit us at Table #510 for a closer look at SimplyAnalytics – the b...
Posted on Jan 07, 2015 by Admin
In this week’s exploration of SimplyMap data, we set out to find which cities in the United States have the highest percentage of older houses. To determine this, we used the variable “% ...
Posted on Mar 21, 2011 by Admin
Men's Health magazine decided to crown one town America's Most Socially Networked City, and has generated quite a buzz in the process. Their survey examined the number of Facebook and Li...
Posted on Jul 30, 2018 by Admin
Hello readers! Welcome to this week’s blog. This week we will feature the Related Data Table view and how you can use it to maximize your productivity in SimplyAnalytics. What is it? The ...
Posted on Oct 26, 2016 by Admin
In this week’s SimplyMap report, we’ll take a look at the tags feature and demonstrate how it can be useful for you as you work in SimplyMap. SimplyMap users can have up to 20 tabs open i...