Go up
Exploring SimplyMap Data: Frequent Flyer Programs
Posted on Sep 03, 2015 by Admin
This week we explore the SimmonsLOCAL data package to find which cities in America have the highest percentage of residents enrolled in a frequent flyer program. SimmonsLOCAL is available as an add on data package to SimplyMap, and contains over 50,000 variables. The data measures 210 American DMA's (Designated Market Areas) with data estimated down to the block group level.
With over 50,000 variables in the data package, you can imagine the variety of variables available to you - in this example we’ll take a look specifically at survey takers who said YES to being currently enrolled in a frequent flyer program. In total, there is 24 variables related to frequent flyer programs including airline specific programs from: Southwest Airlines, Delta, United, and Continental. Let’s get started!
First, create a Ranking Report in SimplyMap.
Open the Variables tab and follow this path: SimmonsLOCAL » TRAVEL » FREQUENT FLYER PROGRAM » FREQUENT FLYER PROG-CURRENTLY ENROLLED?
Next, click on the Locations panel and use the USA as your geography. Once you close out the Locations panel, SimplyMap will generate your report. Use the Analyze Data By feature to analyze the USA by Cities.
Lastly, we applied a population filter to only show cities larger than 150,000 residents. Results below!
Arlington, VA comes away as the #1 spot in the United States for highest percentage of residents enrolled in a frequent flyer program. Seattle and San Francisco come in a distant 2nd and 3rd, respectively.
We hope you enjoyed this week’s SimplyMap report exploring data within the SimmonsLOCAL package. If your institution is interested in a free trial, send us an email to: support@geographicresearch.com
More from SimplyAnalytics
Posted on Jun 09, 2021 by Admin
Hello (virtual) ALA attendees! Thank you for dropping by our booth to learn more about SimplyAnalytics. Please email us if you have any questions or would like a live demo or free 30 day ...
Posted on Feb 24, 2019 by Admin
We will be exhibiting at SCELC* Vendor Day on March 14th. Visit us at table 510 and attend one of our two sessions demonstrating SimplyAnalytics. The presentations will highlight newly av...
Posted on Sep 01, 2008 by Admin
The King County Library System in Washington State now subscribes to SimplyMap, and has published a brief review on their blog, Library Talk.
Posted on Dec 06, 2009 by Admin
ALA's Choice Magazine, publisher of independent reviews of products and services for academic libraries, released a new review of SimplyMap in the December 2009 edition. The reviewer, Car...
Posted on May 06, 2013 by Admin
We will be exhibiting at ALA 2013 at McCormick Place in Chicago, IL, June 28-July 1. The ALA Annual Conference programs, updates, conversations, and other events cover all of the key issu...
Posted on Sep 27, 2019 by Admin
Hello readers! This week we provide an in-depth response to a question asking about the legend classification methods in SimplyAnalytics. This response is now part of our Help Center: htt...
Posted on Nov 23, 2012 by Admin
Men's Health magazine is charting vanity in US cities, with help from SimplyMap. What did they find? The Sunshine State, with a long history of going to great lengths to look good, tops t...
Posted on Nov 10, 2017 by Admin
Welcome to this week’s SimplyAnalytics blog post. Today we’re going to take a closer look at the options available to you when editing the map legend. Let’s get started! First, to start e...
Posted on Sep 08, 2016 by Admin
One of our favorite uses of SimplyMap is to find data that validates our general assumptions and observations. For example, in a previous blog we wrote about the growth of tablet ownershi...
Posted on Aug 15, 2013 by Admin
Anyone who has traveled to Seattle hoping for a sunny day could fairly estimate that it is one of the rainiest states with the highest level of precipitation each year. SimmonsLOCAL varia...