Go up
Rise of the Tablet
Posted on Nov 20, 2015 by Admin
In a previous blog we demonstrated the power of utilizing multiple years for the same variable. We found that the usage of Amazon.com had grown substationally from 2008-2014. In this week’s blog, we’ll take a look at the growth of tablet ownership in the US. It seems iPads, Surface Pros and other tablets are everywhere these days. Let’s take a look at the data to see how much tablet ownership has grown in the last 3 years.
To find this information, we’ll look into the SimmonsLOCAL data set. For those unfamiliar with this data, SimmonsLOCAL is a powerful targeting and profiling system that provides insights into consumer behavior for all of America's 210 media markets on a local level with 60,000+ data variables, including over 450 categories and 8,000 specific brands.
The quickest means of pulling the data here would be to create a Standard Report. First, click on New Tabular Report > Standard Report.
Next, navigate through this path: SimmonsLOCAL » CELL/SMARTPHONES/TABLETS » TABLET (NOT PC/LAPTOP) » TABLET (NOT PC/LAPTOP)-DO YOU OWN?
Hover over the variable with the response YES, shown below:
At the action drop down, hover over Select Variable Year and select the 3 year options available within the SimmonsLOCAL data set: 2012, 2013 and 2014.
Close out the Variables panel to generate your report for the US.
The data reveals that tablet ownership in the US has quadrupled in only a few years (2012-2014)! We assumed there would be a growth in ownership, but it is still surprising to see the estimates at a 4x growth within three years.
For fun, let’s take a look at some brand name tablet ownership numbers.
Not surprising, the iPad holds a significant advantage in the tablet ownership numbers with the Kindle Fire coming in at a distant second.
We hope you enjoyed this week’s SimplyMap report. Stay tuned for more tips and reports!
More from SimplyAnalytics
Posted on Apr 18, 2008 by Admin
A team of librarians at Drexel University has developed a detailed poster to introduce SimplyMap as a new research tool for the student body. The poster was launched on Drexel Research Da...
Posted on May 16, 2022 by Admin
Hello readers! We hope you are having a wonderful day. Today we feature a question from the help desk that we think many users would find useful. Let’s get started. The question: How can ...
Posted on Aug 22, 2009 by Admin
Lynda Kellam, the Data Services & Government Information Librarian at the University of North Carolina, Greensboro has produced some new tutorial videos to help students learn how to ...
Posted on Dec 15, 2014 by Admin
Visit the SimplyMap team at the ALA Midwinter Meeting in Chicago late January. We will be at booth #2824 offering product demonstrations, tips & tricks, and of course Ghirardelli Choc...
Posted on Aug 20, 2015 by Admin
Is there a specific age group and income bracket you are specifically interested in researching for a target location? Our Life Stages module has the information you need. Life Stages, by...
Posted on Oct 12, 2010 by Admin
NC LIVE, a member-driven library service organization dedicated to providing online information services that support education, enhance statewide economic development, and increase qu...
Posted on Nov 23, 2012 by Admin
Men's Health magazine is charting vanity in US cities, with help from SimplyMap. What did they find? The Sunshine State, with a long history of going to great lengths to look good, tops t...
Posted on May 17, 2012 by Admin
We will be exhibiting at the American Library Association (ALA) Conference in Anaheim Friday June 22nd - Monday June 25th. Visit us at Booth 421 to learn more about SimplyMap and enter ou...
Posted on Oct 26, 2016 by Admin
In this week’s SimplyMap report, we’ll take a look at the tags feature and demonstrate how it can be useful for you as you work in SimplyMap. SimplyMap users can have up to 20 tabs open i...