Go up
Rise of the Tablet
Posted on Nov 20, 2015 by Admin
In a previous blog we demonstrated the power of utilizing multiple years for the same variable. We found that the usage of Amazon.com had grown substationally from 2008-2014. In this week’s blog, we’ll take a look at the growth of tablet ownership in the US. It seems iPads, Surface Pros and other tablets are everywhere these days. Let’s take a look at the data to see how much tablet ownership has grown in the last 3 years.
To find this information, we’ll look into the SimmonsLOCAL data set. For those unfamiliar with this data, SimmonsLOCAL is a powerful targeting and profiling system that provides insights into consumer behavior for all of America's 210 media markets on a local level with 60,000+ data variables, including over 450 categories and 8,000 specific brands.
The quickest means of pulling the data here would be to create a Standard Report. First, click on New Tabular Report > Standard Report.
Next, navigate through this path: SimmonsLOCAL » CELL/SMARTPHONES/TABLETS » TABLET (NOT PC/LAPTOP) » TABLET (NOT PC/LAPTOP)-DO YOU OWN?
Hover over the variable with the response YES, shown below:
At the action drop down, hover over Select Variable Year and select the 3 year options available within the SimmonsLOCAL data set: 2012, 2013 and 2014.
Close out the Variables panel to generate your report for the US.
The data reveals that tablet ownership in the US has quadrupled in only a few years (2012-2014)! We assumed there would be a growth in ownership, but it is still surprising to see the estimates at a 4x growth within three years.
For fun, let’s take a look at some brand name tablet ownership numbers.
Not surprising, the iPad holds a significant advantage in the tablet ownership numbers with the Kindle Fire coming in at a distant second.
We hope you enjoyed this week’s SimplyMap report. Stay tuned for more tips and reports!
More from SimplyAnalytics
Posted on Mar 02, 2009 by Admin
ACRL's 14th National Conference will be held at the Washington State Trade and Convention Center in downtown Seattle, March 12-15, 2009. Every other year, ACRL offers its premier profe...
Posted on May 16, 2022 by Admin
Hello readers! We hope you are having a wonderful day. Today we feature a question from the help desk that we think many users would find useful. Let’s get started. The question: How can ...
Posted on Feb 14, 2017 by Admin
In previous blog entries, we highlighted the value of having a mapping application to complement premium data when analyzing America's geographic preferences in credit cards, and mayonnai...
Posted on Jun 02, 2017 by Admin
We will be exhibiting at SLA in Phoenix, AZ on June 18th-20th. You can find the SimplyAnalytics team at Booth #905. Stop by and check out our groundbreaking new interface, have a chocolat...
Posted on Nov 22, 2016 by Admin
We will be exhibiting at ALA Midwinter in Atlanta, Georgia in January. You can find the GRI team at Booth 1155, where we will be catching up with customers old and new, and sharing some e...
Posted on Nov 03, 2017 by Admin
This week we’ll talk about one of our favorite features in SimplyAnalytics - the custom combination location. This feature is a simple and effective means to create custom geographies whe...
Posted on Jan 23, 2024 by Admin
We are excited to again make the trip to Los Angeles for SCELCapalooza 2024 hosted at Loyola Marymount University! Please drop by our table on Wednesday, Feb. 28th to learn more about Sim...
Posted on Jun 21, 2019 by Admin
Come visit the SimplyAnalytics booth (#3010) at the upcoming ALA 2019 show in Washington, D.C.! Our team will be on hand offering quick demos of SimplyAnalytics, answering questions and s...
Posted on Sep 28, 2018 by Admin
Welcome readers! Today we have a quick feature highlight that will assist you in browsing and searching for data variables. All data variables have a path where they reside within their d...
Posted on Nov 17, 2014 by Admin
Our recent series Exploring SimplyMap Data Reports has focused on creating ranking reports for unique variables. Accordingly, we thought it would be helpful to write a quick tip on how to...