Exploring SimplyMap Data: Possible Days of Rain

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Anyone who has traveled to Seattle hoping for a sunny day could fairly estimate that it is one of the rainiest states with the highest level of precipitation each year. SimmonsLOCAL variables in SimplyMap include Annual Precipitation data by year, but we can also look at frequency by days of the year. The particular data point shown here represents mean number of days where rain was present out of 365 days, rather than total inches of rain annually.

SimplyMap Days of Rain

When we first ran this map, we initially overlooked the small state of Hawaii. It wasn’t until we ran a ranking report that we realized it topped the list.

Creating a ranking report with the SimmonsLOCAL “Mean Number Days of Rain” variable, we found that in 2012, there were 221 days of rain in Hawaii compared to Washington with only 128.

SimplyMap Ranking

To further understand where the rain falls in Hawaii on a map level, we zoomed in for more exact detail by ZIP code.

The ability to quickly toggle between various maps, rankings and reports is helpful for digesting and analyzing the data. Viewing the data in various formats helps the researcher catch nuances in the data and ensure important details are not missed.


Exploring SimplyMap Data: Recycling Attitudes in SimmonsLOCAL

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We recently discovered some interesting data on participation and attitudes towards recycling, and decided to dig a bit deeper into our Experian SimmonsLOCAL data. This data package includes over 60,000 variables that provide insight into consumer behavior and attitudes. Examples include # of adults (population 18 years and older) who feel it is their “duty” to recycle, and percent of adult population who recycle various materials including glass, plastic or paper.

By creating a Ranking report through SimplyMap, we highlighted some additional, interesting data points:

  • New Jersey tops the list at 33% with the highest percentage of adults that believe it is their “duty” to recycle. They even beat California at 32%.
  • Alabama, Utah, Mississippi are Arkansas are the states least likely to recycle. Over 30% of participants surveyed admitted to never recycling glass specifically.

Visit our Booth at the NCLA Conference – October 15 – 18th 2013

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Registration is now open for the North Carolina Library Association Conference!

NCLA 2013

Visit us at the 60th biennial conference (Booth #45) through October 15 – 18, 2013.   We have beautiful canvas totes for your next library trip and you can hear more about our upcoming release of SimplyMap!


“Stronger Together”
Benton Convention Center
301 W 5th Steet
Winston-Salem, NC 27101


Preview Keynote Speakers and Register Now!




Come see us at ALA 2013 in Chicago – June 28 – July 1

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We will be exhibiting at ALA 2013 at McCormick Place in Chicago, IL, June 28-July 1.

The ALA Annual Conference programs, updates, conversations, and other events cover all of the key issues facing libraries and include a wide range of networking opportunities and fun events. Don’t miss out on this huge event and don’t forget to visit the GRI team for the latest updates on SimplyMap, a quick demo, tips and tricks, and of course some amazing chocolates and a chance to enter our raffle for a wide-screen monitor!

Click here to learn more about the ALA Conference.

Make sure to visit us at booth #1760!

Friday, 28 June | 5:30 p.m. – 7:00 p.m.
Saturday, 29 June | 9:00 a.m. – 5:00 p.m.
Sunday, 30 June | 9:00 a.m. – 5:00 p.m.
Monday, 1 July | 9:00 a.m. – 2:00 p.m


GRI Exhibiting at SLA Conference San Diego June 9th-11th

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The GRI team is looking forward to exhibiting at SLA 2013 at the San Diego Convention Center, June 9th through the 11th.

The Special Libraries Association (SLA) is a nonprofit global organization for innovative information professionals and their strategic partners. SLA serves more than 9,000 members in 75 countries in the information profession, including corporate, academic and government information specialists. SLA promotes and strengthens its members through learning, advocacy, and networking initiatives.

Click here to learn more about the SLA Conference.

Be sure and visit us at booth #337 for a peek at the latest updates to SimplyMap (ask us about the new improved map export!) and a chance to win a new widescreen monitor.

Sunday, 9 June | 11:30 a.m. – 7:00 p.m.
Monday, 10 June | 9:00 a.m. – 4:00 p.m.
Tuesday, 11 June | 9:00 a.m. – 2:00 p.m.


GRI Exhibiting at ACRL, Indianapolis April 10 – 12

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The GRI team is looking forward to exhibiting at ACRL 2013 at the Indiana Convention Center in Indianapolis April 10 – 12, 2013.

Every other year, ACRL offers its premier professional development event devoted exclusively to the needs of academic and research librarians.

The Association of College and Research Libraries (ACRL), a division of the American Library Association, is a professional association of academic librarians and other interested individuals. It is dedicated to enhancing the ability of academic library and information professionals to serve the information needs of the higher education community and to improve learning, teaching, and research.

Click here for conference info and be sure to visit us at Booth 541!

Exhibit Hours:
Wednesday, April 10 – 5:45 – 7:30PM Opening Reception in Exhibit Hall
Thursday, April 11 – 9:00 am – 4:30 pm Exhibit Hall Open
Friday, April 12 – 9:00 am – 4:00p m Exhibit Hall Open


GRI Exhibiting at OLA Super Conference, January 30-February 2, 2013

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Come visit the Geographic Research booth at the Ontario Library Association Super Conference this season. The conference will take place on January 30 – February 2, 2013 at the Metro Toronto Convention Centre.

The Ontario Library Association is Canada’s largest library organization and OLA’s Super Conference is Canada’s largest continuing education event in librarianship, with the country’s largest library tradeshow.

Stop by our booth, #T8,  for a demonstration. If you are an existing customer, stop by for the latest tips, tricks, and feature updates!



GRI Exhibiting at ALA Midwinter, January 2013

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Come visit the SimplyMap team at the ALA Midwinter Meeting, January 25 – 28, 2013 in Seattle, WA. We will be in Booth 1307, and as always we look forward to meeting with customers new and old, and others who are interested in learning more about SimpyMap and getting the latest tips, tricks, and feature updates.

Visit us in Booth 1307; indulge in some chocolate and enter to win a new monitor! We look forward to seeing you!

Exhibit Hours
Friday, January 25            5:30 pm – 7:00 pm
Saturday, January 26       9:00 am – 5:00 pm
Sunday, January 27          9:00 am – 5:00 pm
Monday, January 28        9:00 am – 2:00 pm


Top Cities for Vanity

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Men’s Health magazine is charting vanity in US cities, with help from SimplyMap.

What did they find? The Sunshine State, with a long history of going to great lengths to look good, tops the list of America’s Vainest Cities, with Tampa in the top spot and Miami ranked eighth. Here is a word on the methodology used, which included several variables from SimplyMap:

We added up each city’s rates for cosmetic procedures (American Society of Plastic Surgeons), Botox users, folks who go for dye jobs, and people who will spend anything to look younger (Experian Marketing Services). We also tallied sales of at-home hair dyes, teeth whiteners, and shapewear (SimplyMap), as well as per-capita rates of cosmetic dentists, plastic surgeons, and tanning salons (American Academy of Cosmetic Dentistry, AMA, and SimplyMap). Finally, Foursquare told us where people check into those salons most often.

Most Vain:

1. Tampa, FL
2. Plano, TX
3. Atlanta, GA
4. Las Vegas, NV
5. Dallas, TX
6. Pittsburgh, PA
7. Houston, TX
8. Miami, FL
9. San Francisco, CA
10. Providence, RI

For the full list, read more at Men’s Health


GRI Exhibiting at SLA – July 15-17

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We will be exhibiting at the Special Libraries Association (SLA) annual conference and Info-Expo at McCormick Place in Chicago Sunday June 15th – Tuesday July 17th. Visit us at Booth 124 to learn more about SimplyMap and enter our raffle for a new computer monitor!

SLA 2012 Conference Site

Sunday, 15 July | 11:00 a.m. – 5:00 p.m.
Monday, 16 July | 10:00 a.m. – 5:00 p.m.
Tuesday, 17 July | 9:00 a.m. – 3:00 p.m.