Go up
Exploring SimplyMap Data: Consumer Buying Power
Posted on Apr 21, 2015 by Admin
In this week’s edition of exploring SimplyMap data, we spotlight the Consumer Buying Power® data package in SimplyMap.
What is it? The Nielsen Consumer Buying Power® database incorporates geography-based estimates of potential annual consumer spending for more than 350 household expenditure items.
This effectively allows researchers to determine a target area for potential consumers or buyers of a given type of product. Let’s take a look at an example.
Scenario: You want to identify target cities in Florida that would be most interested in home cooking products and appliances.
Using the CBP dataset, we can easily locate some target cities. Here’s how:
First, create a ranking report using Florida as the location. Next, navigate through the following path to select the variable, CBP: Food At Home (HH Avg).
Next, use the Analyze Data By feature and select cities to reveal your target areas.
And that’s all there is to it! You might then be only interested in cities with a population of at least 50k. This can easily be done by applying a data filter (read more here). The new results are shown below:
Interested in specific maps or a particular dataset? Let us know!
More from SimplyAnalytics
Posted on Dec 11, 2023 by Admin
Hello readers! We have some fantastic news to share. SimplyAnalytics is thrilled to announce the addition of 2020 Election data to our expanding collection of powerful datasets. With this...
Posted on Apr 27, 2015 by Admin
In this week’s write up we want to share some quick tips and tricks that you might not yet know about in SimplyMap. TIP #1 Did you know that you can share your work? SimplyMap allows you ...
Posted on May 23, 2012 by Admin
We will be exhibiting at the Special Libraries Association (SLA) annual conference and Info-Expo at McCormick Place in Chicago Sunday June 15th - Tuesday July 17th. Visit us at Booth 124 ...
Posted on Jan 19, 2009 by Admin
The 2009 Midwinter Meeting will be held in Denver, CO, from Jan 23–28, 2009. http://www.ala.org/midwinter The exhibits will be held Jan 23–26, 2009 at the Colorado Convention Center,...
Posted on Dec 19, 2016 by Admin
Stop by the Geographic Research booth [#T8] at the Ontario Library Association Super Conference to get a hands-on look at our latest and greatest SimplyMap offering. The conference will t...
Posted on Dec 03, 2015 by Admin
With the Thanksgiving holiday last week, we decided to take a quick look into SimplyMap to see what pertinent variables are available for analysis. First, open the Variables panel and cli...
Posted on Apr 01, 2014 by Admin
Another fantastic series of workshops and events are planned at the SLA Conference on June 8-10th, 2014. Register now for networking and workshops throughout the week. Over 200 events are...
Posted on Jan 12, 2020 by Admin
Happy New Year! SimplyAnalytics will be exhibiting at the ALA Midwinter meeting, held this year at the Pennsylvania Convention Center in Philadelphia on January 24th-27th. If you attend, ...
Posted on Jul 24, 2013 by Admin
Registration is now open for the North Carolina Library Association Conference! Visit us at the 60th biennial conference (Booth #45) through October 15 - 18, 2013. We have beautiful ca...
Posted on Jan 07, 2015 by Admin
In this week’s exploration of SimplyMap data, we set out to find which cities in the United States have the highest percentage of older houses. To determine this, we used the variable “% ...