Go up
Exploring SimplyMap Data: America’s Coffee Drinkers
Posted on Feb 05, 2015 by Admin
In this week’s edition of exploring SimplyMap data, we take a look at America’s coffee drinkers. SimplyMap contains more than 100 coffee related variables, including consumer spending on coffee by brand and by number of coffee cups consumed per day. For this example, lets look at a broader indicator related to coffee - whether or not a household uses coffee at all. The variable, % BEVERAGES - NON-ALCOHOLIC DRINKS | GROUND OR WHOLE BEAN COFFEE | GROUND OR WHOLE BEAN COFFEE-HH USES? | YES, 2013 can be found in the SimmonsLOCAL folder. SimmonsLOCAL is a profiling system that provides insights into consumer behavior for 210 American media markets on a local level with 60,000+ data variables, including over 450 categories and 8,000 specific brands. It is a powerful resource that provides insight into consumer spending and behavior, and very popular with business students and researchers. We begin by creating a ranking report, and setting the geography to USA. Next, under the Analyze Data By drop down, select states. The results are shown below:
At 70.24%, New Hampshire narrowly edges out Rhode Island (70.18%) and Maine (69.75%) as the top states for household coffee drinking in the US. When we analyze by City, (by again adjusting the Analyze Data By drop down), and apply a population filter of greater than 75,000, the following cities make the top 10.
The residents of Lawrence, MA claim the top spot in the US (cities with population > 75k) for coffee drinkers at home. Lastly, we viewed the city of Lawrence by census tract.
It looks like many of the residents in Lawrence, MA drink their coffee by the Merrimack River. What insights can be drawn from this? What other questions arise? Are there specific characteristics of these States, Cities, or Census Tracts that make their residents more inclined to drink coffee at home? Let us know your thoughts in the comments! Stay tuned for more SimplyMap tips and reports! Don’t forget to follow us on Twitter and like us on Facebook to stay up to date on all things SimplyMap (and score an entry to our iPad and Kindle Fire raffle while you are at it!).
More from SimplyAnalytics
Posted on Sep 08, 2016 by Admin
One of our favorite uses of SimplyMap is to find data that validates our general assumptions and observations. For example, in a previous blog we wrote about the growth of tablet ownershi...
Posted on Feb 14, 2017 by Admin
In previous blog entries, we highlighted the value of having a mapping application to complement premium data when analyzing America's geographic preferences in credit cards, and mayonnai...
Posted on Jun 27, 2009 by Admin
The library faculty at Regent University in Virginia recently spotlighted SimplyMap in their Library Faculty Recommendations blog, highlighting its powerful ability to create professional...
Posted on Oct 24, 2014 by Admin
At times it can be useful to apply filters to the data in SimplyMap as a means of focusing on specific characteristics, or preforming a query. For example, a map showing household income ...
Posted on Dec 11, 2015 by Admin
With the final week of the college football season in the books, and bowl game selections having just taken place, we wanted to search within SimplyMap to see if any data pertaining to co...
Posted on Jan 05, 2018 by Admin
The SimplyAnalytics team is looking forward to exhibiting at the Ontario Library Association Super Conference 2018! Stop by the SimplyAnalytcs booth (115T) and take a look at our newest o...
Posted on Aug 13, 2015 by Admin
In this quick SimplyMap report, we use Census data to help us identify which city in the United States has the highest percentage of residents who reported walking to work as their mode o...
Posted on Jul 26, 2016 by Admin
In this week’s SimplyMap report, we’ll take a look at the Retail Market Power dataset and provide a simple, effective example of how the data package can be used. If your institution curr...
Posted on Apr 17, 2009 by Admin
The Special Libraries Association will hold its Annual Conference in Washington, DC at the Washington Walter E. Washington Convention Center from June 14-17 2009. The conference will crea...
Posted on Nov 17, 2014 by Admin
Our recent series Exploring SimplyMap Data Reports has focused on creating ranking reports for unique variables. Accordingly, we thought it would be helpful to write a quick tip on how to...