Go up
Exploring SimplyMap Data: Internet Search Engines
Posted on May 26, 2016 by Admin
In this week’s report exploring SimplyMap data, we take a look at the variables available relative to internet search engines used. The source of this data will come from the SimmonsLOCAL data set which, as we’ve mentioned before, contains over 60,000 data variables. With that much data available, it’s safe to say that this series will be around for a very long time. Let’s get started!
Our general assumption here is that Google is the most used search engine in the United States. But does the data backup our assumption? Let’s find out.
First, create a new Standard Report under the New Tabular Report button:
Next, open the Variables panel and navigate through the following path to find the variables of interest: SimmonsLOCAL » INTERNET » SEARCH ENGINES(COMPUTERS & OTHR DEVICES) » SEARCH ENGINES - HOW USED » SEARCH ENGINE I CURRENTLY USE MOST OFTEN.
In total, there are four folders that contain search engine data, broken down by:
1. Search Engine I Currently Use Most Often
2. I Currently Also Use This Search Engine
3. Have Used This Search Engine in the Past
4. I Have Never Used this Search Engine
Each folder contains data on five search engines:
1. AOL
2. Ask
3. Bing
4. Google
5. Yahoo
As the path above indicates, we’ll be focusing on the first folder - Search Engine I Currently Use Most Often. Once you have selected the associated percent variables for the 5 search engines, close out your report to compile the data for the United States. Results below!
Our assumption was proven correct by the data, although the disparity between the search engines was surprising, with Google being the overwhelming favorite here in the United States.
Last week we posted a map challenging readers to guess what the map was portraying. The correct answer? Average Annual Snowfall (Total Inches)! If you guessed correctly, good job. If not, stay tuned for more!
More from SimplyAnalytics
Posted on Mar 02, 2015 by Admin
In this week’s SimplyMap tip, we outline the process of creating a radius location. Radius locations are a great way to quickly gather information from an area surrounding a target addres...
Posted on Sep 14, 2021 by Admin
Welcome readers! Today we are excited to welcome histograms to SimplyAnalytics. We hope you enjoy this wonderful new visualization as much as we do. Let’s take a look. What is a histogram...
Posted on Sep 15, 2025 by Admin
SimplyAnalytics will be attending the upcoming NCLA Conference in Winston-Salem October 14-17!
Posted on Oct 16, 2015 by Admin
Did you know that SimplyMap includes the ability to export Shapefile data for use in desktop mapping software (such as MapInfo or ArcGIS)? This advanced feature extends the power of Simpl...
Posted on Apr 18, 2017 by Admin
We look forward to attending the Texas Library Association Conference this week in San Antonio and visiting with the library community. Stop by our new SimplyAnalytics booth (2029) and ta...
Posted on May 16, 2022 by Admin
Hello readers! We hope you are having a wonderful day. Today we feature a question from the help desk that we think many users would find useful. Let’s get started. The question: How can ...
Posted on Jun 01, 2014 by Admin
Visit the SimplyMap team at the ALA Annual Conference and Exposition in Las Vegas later this month. We will be at booth 1271, offering product demonstrations, tips & tricks, and of co...
Posted on Nov 06, 2014 by Admin
With over 75,000 variables in SimplyMap, you can find virtually any information you want. This week, we take a look at which U.S. locations spend the most money eating at restaurants or c...
Posted on Dec 16, 2015 by Admin
Visit the SimplyMap team at the ALA Midwinter Meeting 2016 in Boston. We will be at booth #1913 offering product demonstrations, tips & tricks, and of course Ghirardelli Chocolate! Ex...
Posted on Mar 04, 2014 by Admin
March 11-15 Indianapolis, Indiana The Public Library Association is prepared for another week of events, workshops and special appearances for librarians and authors. Visit our exh...