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Exploring SimplyMap Data: Which US Locations Dine Out the Most?
Posted on Nov 06, 2014 by Admin
With over 75,000 variables in SimplyMap, you can find virtually any information you want. This week, we take a look at which U.S. locations spend the most money eating at restaurants or carrying out. Here’s how we did it and what we found.
The variable used was, “Meals at restaurants, carry outs and other (Household Average), 2014.” This variable can be found using this path in SimplyMap: Consumer Expenditure » In 2010 Geographies » Food » Food Away from Home » At Restaurants, Carry-Out, Etc.
Before we rank other geographies, let’s view the nation at large.
This provides a great overview, and we can see that a number of counties, mostly focused in the Northeast and West, lead the way for average household spending on dining out. We can analyze the data further by ranking these counties, using the “Make Ranking from Map” feature, which can be accessed from the Actions menu near the upper right corner of the Map panel.
Selecting, “Make Ranking from Map” yielded the following top 10 counties:
It looks like Loudoun County, VA spends the most amount of money dining out at restaurants in the United States.
Next, we wanted to view the same variable by city. Use the Analyze data by: menu at the top of the report to change the geographic unit to cities (note that you can also choose States, Zip Codes, or even Census Tracts if you want information about a specific local area).
When we switched to city, and applied a data filter to only show cities with more than 50,000 residents (read more about our data filter here), we were left with the following cities:
This information, combined with some additional research in SimplyMap, could be helpful in understanding dining habits in your study area, or even in siting a new business. SimplyMap combines analytical insight from reports like these with the visual impact of compelling maps in your research to help you understand, analyze, and visualize your data.
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