Go up
Identifying Top PRIZM Segments
Posted on Feb 27, 2015 by Admin
SimplyMap is an excellent tool for market research, and it’s made even more powerful by Nielsen PRIZM data. Nielsen PRIZM is the highest quality market segment data available. Every household in the United States is assigned to one of 66 segments, and Nielsen provides detailed information about each segment, such as demographic characteristics, shopping habits, financial and technology preferences, media habits, and much more.
PRIZM segments define every U.S. household in terms of 66 demographically and behaviorally distinct types, or "segments," to help marketers discern those consumers’ likes, dislikes, lifestyles and purchase behaviors. Used by thousands of marketers within Fortune 500 companies, PRIZM provides the "common language" for marketing in an increasingly diverse and complex American marketplace.
Let’s start by identifying the largest PRIZM segments in some target locations.
First, create a Standard Report using your target locations. We’ll compare some different ZIP codes within and including the city of Boston, MA. Next, navigate to the PRIZM segments. You will want to select each # segment within that folder. Lastly, close the window to generate your report.
To locate the highest segment within each location, hover over a location and select Sort Descending. SimplyMap will reprocess the report, showing the highest figure at the top for the selected location.
Here are the results for each ZIP code and the city of Boston.
02210: Young Digerati
02115: Urban Achievers
Boston: Bohemian Mix
To find out more information about each segment, hover over the segment and select View Metadata. The metadata for each segment above is presented below:
ZIP Code 02210: Young Digerati
ZIP Code 02115: Urban Achievers
Boston, MA: Bohemian Mix Metadata
We hope you enjoyed this week’s blog. Stay tuned for more reports and SimplyMap tips! If you haven’t already, don’t forget to follow us on Twitter and Like Us on Facebook to get yourself entered into our Winter Sweepstakes!
More from SimplyAnalytics
Posted on Dec 30, 2009 by Admin
Skokie Public Library, in Skokie, IL has published a useful overview of SimplyMap on the Mike's Space blog on SkokieNet. The article is filled with examples of research questions that can...
Posted on Jul 30, 2018 by Admin
Hello readers! Welcome to this week’s blog. This week we will feature the Related Data Table view and how you can use it to maximize your productivity in SimplyAnalytics. What is it? The ...
Posted on Dec 15, 2014 by Admin
Stop by the Geographic Research booth at the Ontario Library Association Super Conference to check out SimplyMap Canada. The conference will take place January 28-31 at the Metro Toronto ...
Posted on Apr 18, 2017 by Admin
We look forward to attending the Texas Library Association Conference this week in San Antonio and visiting with the library community. Stop by our new SimplyAnalytics booth (2029) and ta...
Posted on Jul 30, 2008 by Admin
Cornell’s Albert R. Mann Library has subscribed to SimplyMap. They provide some tips and access to the SimplyMap Quick Reference Guide, variable list, and some information on the EASI dat...
Posted on Dec 06, 2009 by Admin
ALA's Choice Magazine, publisher of independent reviews of products and services for academic libraries, released a new review of SimplyMap in the December 2009 edition. The reviewer, Car...
Posted on Jan 05, 2018 by Admin
The SimplyAnalytics team is looking forward to exhibiting at the Ontario Library Association Super Conference 2018! Stop by the SimplyAnalytcs booth (115T) and take a look at our newest o...
Posted on May 26, 2016 by Admin
In this week’s report exploring SimplyMap data, we take a look at the variables available relative to internet search engines used. The source of this data will come from the SimmonsLOCAL...
Posted on Apr 21, 2015 by Admin
In this week’s edition of exploring SimplyMap data, we spotlight the Consumer Buying Power® data package in SimplyMap. What is it? The Nielsen Consumer Buying Power® database incorporates...
Posted on Oct 22, 2008 by Admin
Excerpt from University of Iowa Library blog: In your marketing class, you may be developing a marketing plan for a pre-made meals restaurant specializing in vegetarian menus in Chicagola...