Go up
View Spotlight: Related Data Table
Posted on Jul 30, 2018 by Admin
Hello readers! Welcome to this week’s blog. This week we will feature the Related Data Table view and how you can use it to maximize your productivity in SimplyAnalytics.
What is it?
The Related Data Table View is designed to allow you to quickly add in many similar data variables at once. For example, if you add "% Households w/ Income $50,000 to $74,999" the report will also show all of the other income ranges as well.
Some other use cases: you want to quickly add in all life-stage data variables, or PRIZM psychographic segments, or all Language variables.
Example
Identify what the top PRIZM household segment is for a ZIP Code. The PRIZM Dataset is a marketing segmentation system that allows you to understand the demographic and lifestyle/consumer traits of any location in the United States. This data is very popular within marketing departments across many large companies, and we are happy to offer it as an add on module to your subscription.
(1) Select New View from the top-right of the interface
(2) Click on the Create button under the Related Data Table section
This will open up the Edit Related Data Table screen. This is where you add in your location, and data variable. In this example, we will select a random PRIZM Premier segment. Keep in mind, this report will add in all of the segments for you.
Select Done once the location and data variable have been added, and the report will generate.
Click on the Location/column header to sort either Ascending or Descending. It looks like the ZIP Code 10001 in New York is largely classified as Connected Bohemians.
Click on the variable title to view the Metadata and learn more about this segment.
Interesting stuff! If your organization is interested in having a trial or webinar of the PRIZM dataset featured here, feel free to reach out to: support@simplyanalytics.com
More from SimplyAnalytics
SimplyMap Tip – Creating a Map from a Ranking Report
Posted on Nov 17, 2014 by Admin
Our recent series Exploring SimplyMap Data Reports has focused on creating ranking reports for unique variables. Accordingly, we thought it would be helpful to write a quick tip on how to...
SimplyMap Tip: Using the Variable Search
Posted on Sep 18, 2015 by Admin
With tens of thousands of variables available in SimplyMap, it’s common for users to wonder whether or not a particular variable they have in mind is available in SimplyMap. This is where...
Exploring SimplyMap Data: America’s Most Educated Cities
Posted on Nov 24, 2014 by Admin
In this week’s report, we research America’s most educated cities. SimplyMap contains a total of 111 educational attainment variables, including general population and by race. We used th...
We're Exhibiting at PLA 2016 in Denver [Booth #857]! April 6-8
Posted on Feb 19, 2016 by Admin
Drop by booth #857 at PLA 2016 to meet the SimplyMap team and learn more about the features and functions behind SimplyMap. Have a Ghirardelli Chocolate while we present SimplyMap and off...
York and Ryerson Universities Subscribe to SimplyMap Canada
Posted on Sep 10, 2010 by Admin
SimplyMap Canada is now available at several Canadian institutions, including York University and Ryerson University, in Toronto. SimplyMap Canada has all of the great features included i...
SimplyMap Tip - Editing the Map Legend
Posted on Dec 02, 2014 by Admin
Today we take a look at one of the more advanced features in SimplyMap - editing the map legend. Editing the map legend is a great way to not only customize how the data is distributed on...
SimplyMap 3.0 is Here!
Posted on Nov 04, 2013 by Admin
SimplyMap 3.0 is here, and uses the latest technology to provide better performance, improved reliability, and powerful new features. There are many improvements designed to make it easie...
How to Use the SIC Search Feature
Posted on Oct 29, 2015 by Admin
Did you know that SimplyMap allows you to search for businesses by NAICS or SIC codes? Searching by these codes is a great alternative to the general keyword search. Using the keyword sea...
Visit the SimplyMap Team at SLA 2016 in Philadelphia June 12-14 [Booth #215]
Posted on May 19, 2016 by Admin
Drop by booth #215 at the SLA 2016 conference to chat with us and get the latest info on SimplyMap. We look forward to seeing our customers, friends, and all others interested in learning...
SimplyAnalytics Exhibiting at ALA Annual 2023!
Posted on May 24, 2023 by Admin
SimplyAnalytics is excited to attend. Swing by booth 1733 for a brief demo, and discover how our user-friendly demographics, business, health & marketing data analytics and visualizat...