Go up
Pizza Restaurants in Chicago's Loop
Posted on Feb 17, 2015 by Admin
Our recent trip to Chicago exhibiting at the ALA Midwinter Meeting inspired this week’s SimplyMap blog post. Today, we’re going to demonstrate how to use business points in SimplyMap to answer a basic question that a person opening a business might ask - what’s the competition like in the area?
To emulate a real world scenario, we only want to look at a specific area. In this example, our location will be “The Loop” in Chicago. The Loop in Chicago is composed of these ZIP codes: 60601, 60602, 60603, 60604, and parts of 60605, 60606, 60607, and 60616.
First, create a custom location that is composed of the aforementioned ZIP codes.
Next, select a pertinent variable for your map. In this example, we will use: Food away from home (Household Average), 2014 to identify the areas where people tend to eat out for meals.
Now that you have a map showing the custom area mapped with the chosen variable, you can add the relevant business points.
Select “Businesses” from the left panel and type in the search “pizza restaurant”. Select “show businesses” and SimplyMap will place a point on the address of each relevant business.
Lastly, to see a list of these business points in a report, select “Actions” from the top right of SimplyMap and click “Make Report from Businesses”. Here’s a sample of what to expect:
We hope you enjoyed this week’s SimplyMap report. Stay tuned for more interesting reports and tips!
Have you already entered for your chance to win an iPad or Kindle Fire? We will be holding the drawing on April 17, 2015. To enter, simply follow us on Twitter and Like Us on Facebook to get your name in consideration.
More from SimplyAnalytics
Posted on Jul 30, 2018 by Admin
Hello readers! Welcome to this week’s blog. This week we will feature the Related Data Table view and how you can use it to maximize your productivity in SimplyAnalytics. What is it? The ...
Posted on Apr 28, 2016 by Admin
In this week’s SimplyMap report we’ll take a look at one of our newer data packages offered, P$YCLE® by Nielsen. P$YCLE® is a segmentation system that evaluates consumers using key demogr...
Posted on Aug 22, 2009 by Admin
Lynda Kellam, the Data Services & Government Information Librarian at the University of North Carolina, Greensboro has produced some new tutorial videos to help students learn how to ...
Posted on Jan 19, 2009 by Admin
The 2009 Midwinter Meeting will be held in Denver, CO, from Jan 23–28, 2009. http://www.ala.org/midwinter The exhibits will be held Jan 23–26, 2009 at the Colorado Convention Center,...
Posted on Nov 29, 2009 by Admin
Legal Information Alert, a monthly newsletter covering what's new in legal publications, databases and research techniques, published a review of SimplyMap in their April 2009 issue title...
Posted on Dec 30, 2009 by Admin
Skokie Public Library, in Skokie, IL has published a useful overview of SimplyMap on the Mike's Space blog on SkokieNet. The article is filled with examples of research questions that can...
Posted on Apr 23, 2018 by Admin
Hello everyone and welcome to this week’s blog. This week we will discuss how to create and utilize filters for your research. Why Use a Filter? Filters are a great way to identify target...
Posted on Apr 30, 2024 by Admin
Congratulations to Brandyn Whitaker as the recipient of the 2024 BRASS Student Travel Award! Brandyn is a Library Services Associate in the Workforce and Economic Development department a...
Posted on Oct 22, 2008 by Admin
Excerpt from University of Iowa Library blog: In your marketing class, you may be developing a marketing plan for a pre-made meals restaurant specializing in vegetarian menus in Chicagola...
Posted on Apr 21, 2015 by Admin
In this week’s edition of exploring SimplyMap data, we spotlight the Consumer Buying Power® data package in SimplyMap. What is it? The Nielsen Consumer Buying Power® database incorporates...