Go up
Exploring SimplyMap Data: P$YCLE
Posted on Apr 28, 2016 by Admin
In this week’s SimplyMap report we’ll take a look at one of our newer data packages offered, P$YCLE® by Nielsen.
P$YCLE® is a segmentation system that evaluates consumers using key demographic factors that have the greatest effect on their financial behaviors, such as income, age, presence of children, home ownership and Nielsen' proprietary measure of Income Producing Assets (IPA). The result is a total of 58 P$YCLE® segments, within 12 P$YCLE Lifestage Groups, each with distinct usage patterns for financial and investment products and services.
Let’s take a look at the top segments from a few cities around the US. First, create a new Standard Report (under New Tabular Report > Standard Report). Next, open the variables panel and navigate to the P$YCLE® segments folder - from there, select Add All Variables from the action dropdown that appears. Close out the panel to generate your report for the US.
Hover over the Location header in your report and select Sort Descending to view the top segment for the United States:
The top segment for the United States is Segment 57: Young Urban Renters. To read more about this segment, hover over the variable and select View Metadata.
Lastly, add some locations of interest to your report and repeat the process above for each heading to view its highest segment. Results below!
Houston, TX - Segment 56: Economizers
San Francisco, CA - Segment 5: Power Couples
Pittsburgh, PA - Segment 49: Loan Rangers
We hope you enjoyed this week’s SimplyMap report reviewing the P$YCLE® data set - if your institution is interested in a trial of this package, please email support@geographicresearch.com
More from SimplyAnalytics
Posted on Dec 19, 2016 by Admin
Stop by the Geographic Research booth [#T8] at the Ontario Library Association Super Conference to get a hands-on look at our latest and greatest SimplyMap offering. The conference will t...
Posted on Oct 16, 2015 by Admin
Did you know that SimplyMap includes the ability to export Shapefile data for use in desktop mapping software (such as MapInfo or ArcGIS)? This advanced feature extends the power of Simpl...
Posted on Sep 15, 2016 by Admin
While creating a radius location is the fastest and easiest method for creating a custom location, there may be situations that require a more specific and targeted locale. Let’s say for ...
Posted on Apr 28, 2016 by Admin
In this week’s SimplyMap report we’ll take a look at one of our newer data packages offered, P$YCLE® by Nielsen. P$YCLE® is a segmentation system that evaluates consumers using key demogr...
Posted on May 08, 2018 by Admin
We will be exhibiting at the SLA conference in Baltimore, MD this June. Stop by booth #912 and say hello - we look forward to demonstrating SimplyAnalytics, answering your questions, and ...
Posted on Sep 08, 2016 by Admin
One of our favorite uses of SimplyMap is to find data that validates our general assumptions and observations. For example, in a previous blog we wrote about the growth of tablet ownershi...
Posted on Sep 07, 2011 by Admin
Geographic Research will be exhibiting and presenting during a vendor showcase session at the upcoming North Carolina Library Association (NCLA) Biennial Conference, October 4-7, 2011 in ...
Posted on Nov 29, 2009 by Admin
Legal Information Alert, a monthly newsletter covering what's new in legal publications, databases and research techniques, published a review of SimplyMap in their April 2009 issue title...
Posted on Sep 20, 2019 by Admin
Hello readers! Today we have a brief update for you on what’s new in SimplyAnalytics. Since the release of the Quick Report feature a few months ago, we have been asked to make this repor...
Posted on Mar 09, 2010 by Admin
The GRI team will be exhibiting at the 2010 Public Library Association conference later this month at the Oregon Convention Center in Portland, OR. The PLA National Conference is the prem...