Go up
Exploring SimplyMap Data: Using the Internet to Make Phone Calls
Posted on Sep 08, 2016 by Admin
One of our favorite uses of SimplyMap is to find data that validates our general assumptions and observations. For example, in a previous blog we wrote about the growth of tablet ownership in the US and how the iPad dominates that area. It’s one thing to “know” that tablet ownership has grown, but it’s another thing to view the supporting data behind it.
This week, let’s explore another variable we presume has markedly increased in recent years - the % of Households who used the internet to make a phone call. Let’s get started!
Open up a Standard Report via the New Tabular Report button at the top of SimplyMap:
Navigate through this path: MRI Consumer Survey » Internet » Internet Access and Activities to find the variable, % Households Using - Internet Activities: Made a phone call, 2015.
Hover over the Action menu on the variable and select the available years from the Select Variable Year option, shown above.
Close out the Variables panel to generate your report. Results below!
It looks like using the internet to make a phone call has exploded in recent years, from 2.7% in 2008 to 22% in 2015. Why do you think this is? Aside from the availability of the internet in general, it could be due to the rise in tablets, FaceTime and Skype.
Stay tuned for more in this series, and let us know if there’s anything within SimplyMap you’d like to see written about!
More from SimplyAnalytics
Posted on Apr 01, 2014 by Admin
Another fantastic series of workshops and events are planned at the SLA Conference on June 8-10th, 2014. Register now for networking and workshops throughout the week. Over 200 events are...
Posted on May 08, 2018 by Admin
This summer's ALA conference is in New Orleans and the SimplyAnalytics team will be exhibiting at booth #837. We hope you stop by to learn about new features, check out our new data offer...
Posted on Jul 20, 2020 by Admin
Hello readers! We hope you are doing well and staying safe. Today we are excited to introduce the Simmons NCS crosstabs functionality! This is a feature we’ve been working on for a while,...
Posted on Sep 10, 2019 by Admin
Hello readers! It’s been a minute since our last tutorial post, but you can expect to see more content on a weekly basis moving forward. “From the Help Desk” is a new feature on the blog ...
Posted on Feb 21, 2018 by Admin
We are looking forward to attending our first Electronic Resources & Libraries (ER&L) conference in Austin, TX! Visit us at Table #510 for a closer look at SimplyAnalytics – the b...
Posted on Sep 18, 2015 by Admin
With tens of thousands of variables available in SimplyMap, it’s common for users to wonder whether or not a particular variable they have in mind is available in SimplyMap. This is where...
Posted on Mar 14, 2010 by Admin
The GRI team was honored to learn that SimplyMap was included in this year's Choice Outstanding Academic Title List, published in the January 2010 issue of Choice Magazine. This is a grea...
Posted on Feb 20, 2018 by Admin
We are looking forward to attending the annual SCELC (Statewide California Electronic Library Consortium) Vendor day, at Loyola Marymount University in Los Angeles on March 8th. In additi...
Posted on Apr 28, 2016 by Admin
In this week’s SimplyMap report we’ll take a look at one of our newer data packages offered, P$YCLE® by Nielsen. P$YCLE® is a segmentation system that evaluates consumers using key demogr...
Posted on Dec 07, 2021 by Admin
Hello readers! We hope you are enjoying the holiday season as much as we are. Today, we are happy to announce a couple of improvements to SimplyAnalytics designed to help you get your res...