Go up
Exploring SimplyMap Data: Life Stage Clusters
Posted on Aug 20, 2015 by Admin
Is there a specific age group and income bracket you are specifically interested in researching for a target location? Our Life Stages module has the information you need. Life Stages, by EASI is a premium data set available for trial or purchase to all SimplyMap subscribers. In this brief write up, we’ll take a look at some of the options available within this data package.
The Life Stages module is broken down into three folders:
Young Households - Very Young <25 and Young 25-34
Middle Age Households - Middle Age 35-44 and Late Middle Age 45-54
Older Households - Nearly Senior 55-64, Senior 65-74 and Oldest 75+
Each of these folders is further broken down by family types and income.The income data has three tiers: lower income, moderate income and higher income. Let’s get started with a demonstration.
Scenario: You want to analyze the city of Chicago by Life Stage clusters to identify high income, non-family households (young, middle age and older).
Step 1: Create a Location Analysis Report, and use the city of Chicago as your location.
Step 2: Open the Variables Panel and navigate to Life Stages and through each household folder, selecting the variables that meet our criteria, such as: % HHs Cluster 12: Very Young (<25) Non-Family with Higher Income, 2014. Image below for reference.
Step 3: Hover over each variable in your report and select “Sort Descending”. This will effectively rank your Chicago ZIP Codes by that variable allowing you to see the ZIP Codes where each selected variable is most represented.
Tip: To gather more information on your variables, such as a definition and summary, select View Metadata from the dropdown that appears when hovering over the variable. Sample shown below:
We hope you enjoyed this week’s feature on the Life Stages data module. If you feel this data package could be useful at your institution, send an email to support@geographicresearch.com We would be happy to set up a free temporary trial.
Stay tuned for more!
More from SimplyAnalytics
Posted on May 03, 2011 by Admin
The GRI team is very excited to announce the launch of SimplyMap 2.0! Completely redesigned, it is now easier than ever to access data and create professional quality thematic maps and re...
Posted on Nov 29, 2009 by Admin
The ALA 2010 Midwinter Meeting will be held on January 15-19, 2010 at the Boston Convention and Exhibition Center. (Note that this is not the Hynes Convention Center). Geographic Research...
Posted on Aug 26, 2015 by Admin
Most people in the United States could probably guess which cities are popular amongst tourists - Los Angeles and New York. But can you guess how much money is spent in novelty and souven...
Posted on Sep 20, 2011 by Admin
Men's Health magazine has once again published rankings that include research from SimplyMap. They ranked the most (and least) educated cities in America. In addition to several other sou...
Posted on Jun 05, 2025 by Admin
We’re excited to announce that SimplyAnalytics will be exhibiting at the American Library Association (ALA) Annual Conference in Philadelphia! We’re thrilled to showcase how SimplyAnalyti...
Posted on Nov 04, 2013 by Admin
SimplyMap 3.0 is here, and uses the latest technology to provide better performance, improved reliability, and powerful new features. There are many improvements designed to make it easie...
Posted on May 06, 2013 by Admin
The GRI team is looking forward to exhibiting at SLA 2013 at the San Diego Convention Center, June 9th through the 11th. The Special Libraries Association (SLA) is a nonprofit global orga...
Posted on May 24, 2023 by Admin
SimplyAnalytics is excited to attend. Swing by booth 1733 for a brief demo, and discover how our user-friendly demographics, business, health & marketing data analytics and visualizat...
Posted on May 18, 2015 by Admin
The SimplyMap team is looking forward to visiting with customers and others at the SLA Annual Conference, coming to Boston on June 14-16. Come visit us at Booth #916, we are happy to answ...