Go up
Exploring SimplyMap Data: Life Stage Clusters
Posted on Aug 20, 2015 by Admin
Is there a specific age group and income bracket you are specifically interested in researching for a target location? Our Life Stages module has the information you need. Life Stages, by EASI is a premium data set available for trial or purchase to all SimplyMap subscribers. In this brief write up, we’ll take a look at some of the options available within this data package.
The Life Stages module is broken down into three folders:
Young Households - Very Young <25 and Young 25-34
Middle Age Households - Middle Age 35-44 and Late Middle Age 45-54
Older Households - Nearly Senior 55-64, Senior 65-74 and Oldest 75+
Each of these folders is further broken down by family types and income.The income data has three tiers: lower income, moderate income and higher income. Let’s get started with a demonstration.
Scenario: You want to analyze the city of Chicago by Life Stage clusters to identify high income, non-family households (young, middle age and older).
Step 1: Create a Location Analysis Report, and use the city of Chicago as your location.
Step 2: Open the Variables Panel and navigate to Life Stages and through each household folder, selecting the variables that meet our criteria, such as: % HHs Cluster 12: Very Young (<25) Non-Family with Higher Income, 2014. Image below for reference.
Step 3: Hover over each variable in your report and select “Sort Descending”. This will effectively rank your Chicago ZIP Codes by that variable allowing you to see the ZIP Codes where each selected variable is most represented.
Tip: To gather more information on your variables, such as a definition and summary, select View Metadata from the dropdown that appears when hovering over the variable. Sample shown below:
We hope you enjoyed this week’s feature on the Life Stages data module. If you feel this data package could be useful at your institution, send an email to support@geographicresearch.com We would be happy to set up a free temporary trial.
Stay tuned for more!
More from SimplyAnalytics
Visit GRI at PLA Conference in Portland March 24-26
Posted on Mar 09, 2010 by Admin
The GRI team will be exhibiting at the 2010 Public Library Association conference later this month at the Oregon Convention Center in Portland, OR. The PLA National Conference is the prem...
Our Winter Sweepstakes has begun!
Posted on Feb 05, 2015 by Admin
Our Winter Sweepstakes has begun! Enter to win an iPad Mini 3 or Kindle Fire. How to Enter: Follow @SimplyMap on Twitter Like our SimplyMap Facebook Page for a 2nd Chance to Win If you ...
GRI Exhibiting at SLA Conference San Diego June 9th-11th
Posted on May 06, 2013 by Admin
The GRI team is looking forward to exhibiting at SLA 2013 at the San Diego Convention Center, June 9th through the 11th. The Special Libraries Association (SLA) is a nonprofit global orga...
Pizza Restaurants in Chicago's Loop
Posted on Feb 17, 2015 by Admin
Our recent trip to Chicago exhibiting at the ALA Midwinter Meeting inspired this week’s SimplyMap blog post. Today, we’re going to demonstrate how to use business points in SimplyMap to a...
Exploring SimplyMap Data: America’s Bookworms
Posted on Jan 27, 2015 by Admin
In this week’s report exploring SimplyMap data, we take a look at where America’s bookworms reside. To find this data, we used the variable, Reading (Household Average), 2014 found in the...
Veterans in the United States
Posted on Nov 11, 2014 by Admin
With Veteran’s Day in the US this week, we thought it would be an ideal time to explore some of the variables in SimplyMap that pertain to veterans. Specifically, we wanted to know which ...
Exploring SimplyMap Data: ConneXions® from Nielsen
Posted on Jul 22, 2015 by Admin
In this week’s SimplyMap report, we take a look at one of our newly available data packages - ConneXions® from Nielsen. The ConneXions® segmentation system integrates consumer behavior an...
Visit the GRI Booth at ALA Midwinter
Posted on Dec 07, 2011 by Admin
We will be exhibiting at the American Library Association Midwinter Meeting & Exhibition in Dallas this January. Visit us at booth 2513 for a demonstration and to have all your Simply...
Thanksgiving Data - Macy’s Parade
Posted on Dec 03, 2015 by Admin
With the Thanksgiving holiday last week, we decided to take a quick look into SimplyMap to see what pertinent variables are available for analysis. First, open the Variables panel and cli...
Exploring SimplyMap Data: Sales At Gift and Souvenir Shops
Posted on Aug 26, 2015 by Admin
Most people in the United States could probably guess which cities are popular amongst tourists - Los Angeles and New York. But can you guess how much money is spent in novelty and souven...