Go up
Exploring SimplyMap Data: SimmonsLOCAL Lifestyle Statements
Posted on Jun 08, 2015 by Admin
In this week’s report we take a look at one folder found within SimplyMap’s SimmonsLOCAL data package. SimmonsLOCAL is a powerful targeting and profiling system that provides insights into consumer behavior for all of America's 210 media markets on a local level with 60,000+ data variables, including over 450 categories and 8,000 specific brands.
The folder we are looking at today is the Lifestyle Statements folder. Here you will find 26 unique lifestyle statement subcategories ranging from attitude and opinions on apparel, to diet and health statements. The picture below shows the options available.
In this showcase we will create a Ranking Report using the variable statement AGREE A LOT - NUTRITIONAL VALUE MOST IMPORTANT IN FOOD I EAT. This can be found at this path:
SimmonsLOCAL » LIFESTYLE STATEMENTS » ATTITUDES/OPINIONS - ABOUT FOOD » ATTITUDES/OPINIONS (FOOD) - AGREE A LOT
First, select New Ranking found at the top of SimplyMap. Next, click on Variables and navigate through the above path to locate the variable.
Under locations, select USA as your geography and use the Analyze Data By functionality to select Cities.
Apply a population filter (read more about using filters here) to only show cities with 100,000 or more residents, and the final result will look like this:
Note: you can see your applied filter located towards the top of your report by the Active Filter text.
At 38.24% Paterson, NJ ranks first in the United States (cities > 100k) for folks who agree a lot with the statement: NUTRITIONAL VALUE MOST IMPORTANT IN FOOD I EAT.
To quickly map Paterson, NJ hover over the location and select Create Map:
Map of Paterson, NJ:
We hope you enjoyed this look into the SimmonsLOCAL data set. With over 60,000 variables in the package, we will be posting many more variable spotlight reports.
Don’t forget to follow us on Twitter, and Like Us on Facebook to stay up to date with SimplyMap.
More from SimplyAnalytics
Posted on Oct 07, 2024 by Admin
We're headed to Charleston! Come visit the SimplyAnalytics team on November 12th at the Gaillard Center at booth 41. We'll be doing live demonstrations of the database, answering question...
Posted on May 06, 2013 by Admin
The GRI team is looking forward to exhibiting at SLA 2013 at the San Diego Convention Center, June 9th through the 11th. The Special Libraries Association (SLA) is a nonprofit global orga...
Posted on Feb 24, 2019 by Admin
We will be exhibiting at SCELC* Vendor Day on March 14th. Visit us at table 510 and attend one of our two sessions demonstrating SimplyAnalytics. The presentations will highlight newly av...
Posted on Apr 10, 2015 by Admin
In this week’s SimplyMap report, we explore one of the newer datasets available: Retail Market Power®. What is it? In short, the Retail Market Power® dataset helps users identify opportun...
Posted on Dec 15, 2014 by Admin
Stop by the Geographic Research booth at the Ontario Library Association Super Conference to check out SimplyMap Canada. The conference will take place January 28-31 at the Metro Toronto ...
Posted on Nov 06, 2019 by Admin
Hello readers! We hope you’re having a wonderful week. Today we feature another entry from our From the Help Desk series. Let’s get started! Question: How do I analyze data for downtown? ...
Posted on Jan 12, 2020 by Admin
Happy New Year! SimplyAnalytics will be exhibiting at the ALA Midwinter meeting, held this year at the Pennsylvania Convention Center in Philadelphia on January 24th-27th. If you attend, ...
Posted on Dec 08, 2010 by Admin
The GRI team will be attending the American Library Association Midwinter meeting this year at the San Diego Convention Center. Visit us in booth 1055 in the exhibit hall from January 7 -...
Posted on May 17, 2016 by Admin
This week’s SimplyMap report is a quick reader challenge. Can you guess what the map of the United States below is depicting? Keep in mind the legend colors - lighter is less, and darker ...
Posted on Sep 07, 2011 by Admin
Geographic Research will be exhibiting and presenting during a vendor showcase session at the upcoming North Carolina Library Association (NCLA) Biennial Conference, October 4-7, 2011 in ...