In this week’s report we take a look at one folder found within SimplyMap’s SimmonsLOCAL data package. SimmonsLOCAL is a powerful targeting and profiling system that provides insights into consumer behavior for all of America's 210 media markets on a local level with 60,000+ data variables, including over 450 categories and 8,000 specific brands.

The folder we are looking at today is the Lifestyle Statements folder. Here you will find 26 unique lifestyle statement subcategories ranging from attitude and opinions on apparel, to diet and health statements. The picture below shows the options available.

In this showcase we will create a Ranking Report using the variable statement AGREE A LOT - NUTRITIONAL VALUE MOST IMPORTANT IN FOOD I EAT. This can be found at this path:

SimmonsLOCAL » LIFESTYLE STATEMENTS » ATTITUDES/OPINIONS - ABOUT FOOD » ATTITUDES/OPINIONS (FOOD) - AGREE A LOT

First, select New Ranking found at the top of SimplyMap. Next, click on Variables and navigate through the above path to locate the variable.

Under locations, select USA as your geography and use the Analyze Data By functionality to select Cities.

Apply a population filter (read more about using filters here) to only show cities with 100,000 or more residents, and the final result will look like this:

Note: you can see your applied filter located towards the top of your report by the Active Filter text.

At 38.24% Paterson, NJ ranks first in the United States (cities > 100k) for folks who agree a lot with the statement: NUTRITIONAL VALUE MOST IMPORTANT IN FOOD I EAT.

To quickly map Paterson, NJ hover over the location and select Create Map:

Map of Paterson, NJ:

We hope you enjoyed this look into the SimmonsLOCAL data set. With over 60,000 variables in the package, we will be posting many more variable spotlight reports.

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