The BRASS Business Reference Sources Committee of Reference & User Services Quarterly (RUSA) selected SimplyMap as one of the Outstanding Business Reference Sources for 2007.
Excerpt from the article:
SimplyMap is an exquisite solution to frequently asked business reference questions. It combines mapping capabilities with extensive demographic, business, and marketing data that enables novice users to create their own interactive thematic maps and reports using a Web browser.
Millennial students, who tend to be visual learners, may even have fun completing their marketing assignments with this innovative product. Public librarians will be thanked by their users for adding this resource that produces professional-quality thematic maps and reports.
Posted on Jan 12, 2020 by Admin
Happy New Year! SimplyAnalytics will be exhibiting at the ALA Midwinter meeting, held this year at the Pennsylvania Convention Center in Philadelphia on January 24th-27th. If you attend, ...
Posted on Apr 21, 2015 by Admin
In this week’s edition of exploring SimplyMap data, we spotlight the Consumer Buying Power® data package in SimplyMap. What is it? The Nielsen Consumer Buying Power® database incorporates...
Posted on May 19, 2016 by Admin
Drop by booth #215 at the SLA 2016 conference to chat with us and get the latest info on SimplyMap. We look forward to seeing our customers, friends, and all others interested in learning...
Posted on Sep 08, 2016 by Admin
One of our favorite uses of SimplyMap is to find data that validates our general assumptions and observations. For example, in a previous blog we wrote about the growth of tablet ownershi...
Posted on Nov 20, 2015 by Admin
In a previous blog we demonstrated the power of utilizing multiple years for the same variable. We found that the usage of Amazon.com had grown substationally from 2008-2014. In this week...
Posted on Sep 20, 2019 by Admin
Hello readers! Today we have a brief update for you on what’s new in SimplyAnalytics. Since the release of the Quick Report feature a few months ago, we have been asked to make this repor...
Posted on Dec 03, 2015 by Admin
With the Thanksgiving holiday last week, we decided to take a quick look into SimplyMap to see what pertinent variables are available for analysis. First, open the Variables panel and cli...
Posted on Apr 10, 2015 by Admin
In this week’s SimplyMap report, we explore one of the newer datasets available: Retail Market Power®. What is it? In short, the Retail Market Power® dataset helps users identify opportun...
Posted on May 10, 2016 by Admin
One benefit of data and applications like SimplyMap is the ability to visualize information. In this week’s report, we’ll take a quick look at some branding preferences in contiguous Amer...
Posted on Feb 24, 2019 by Admin
Visit with the SimplyAnalytics team at this year's 14th annual Electronic Resources & Libraries Conference in Austin, TX! You can find us at Table 207, where we will be available to a...
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