Go up
Simmons MOSAIC Segment Groups: Technology
Posted on Jul 19, 2016 by Admin
Are you a tech wizard? Maybe you’re an apprentice? Learn more about technology consumption behaviors using the Simmons MOSAIC Technology Adoption segments located within the SimmonsLOCAL dataset.
The Experian Marketing Services Technology Adoption segmentation delivers the mindset of American consumers providing vivid details of their use and adoption of technology. There are four unique segments within this folder: wizard, apprentice, journeyman and novice. Details of each are listed below, along with the top 10 counties who represent the highest percentage of each segment.
Note: We used a Ranking Report and a population filter of 300,000 to get the results below.
Wizard
'Technology is life.' Technology plays an important and broad role in Wizards' life. These individuals cannot live without the internet or imagine life without new electronic gadgets. Wizards are enthusiastic and adventurous users of new technology. Technology and new gadgetry helps them keep track of their social calendars and makes leisure time more interesting. This group still wants more from technology and these desires help to move the industry forward. Wizards' hunger for new technology fuels a future for potential new features, benefits and devices.
Top 10 Wizard Counties:
Apprentice
'Technology is changing my life.' Apprentices take advantage of technology, using the internet often to get needed information. New gadgets enhance their lives to a large extent, but there is still room for them to expand their usage. Apprentices are willing to learn and incorporate new technology into their lives, but they are sensitive to price and often make their purchase decisions based on this rather than desire alone. In fact, affordability is one of the few barriers that prevent this group from buying the newest technology.
Top 10 Apprentice Counties:
Journeyman
'Technology is an important part of my life.' Journeymen have become skilled users of new technology. They are very confident with and knowledgeable about technology and willing to experiment with new features, benefits and devices. For Journeymen, the internet is a source of information, commerce, entertainment as well as a means of connecting with others. While cutting-edge electronic devices may help Journeymen organize their busy lifestyles, new technology is not always their top priority.
Top 10 Journeyman Counties
Novice
'Technology has a limited impact on my life.' Novices are disconnected from emerging technology and resistant to adopting a new technology-focused life. They may have a desire for new digital products and services if they are simple and easy to use. This group does not understand what kinds of opportunities and experiences technology can provide them and, therefore, they have a very limited engagement with new technology.
Top 10 Novice Counties
We hope you enjoyed exploring some more data with us this week - stay tuned for more!
More from SimplyAnalytics
Posted on Oct 30, 2018 by Admin
We are pleased to be exhibiting at this year's 30th Annual Charleston Library Conference! The Charleston Vendor Showcase will be held Tuesday, November 6, 2018, from 10:30 a.m. to 6:00 p....
Posted on Feb 01, 2009 by Admin
Want to know the top 10 wealthiest ZIP codes in your state? How about the top 25 counties with the most elderly residents? Duke University students can now easily answer these questions a...
Posted on Jun 27, 2009 by Admin
The library faculty at Regent University in Virginia recently spotlighted SimplyMap in their Library Faculty Recommendations blog, highlighting its powerful ability to create professional...
Posted on May 17, 2012 by Admin
We will be exhibiting at the American Library Association (ALA) Conference in Anaheim Friday June 22nd - Monday June 25th. Visit us at Booth 421 to learn more about SimplyMap and enter ou...
Posted on May 25, 2010 by Admin
The American Library Association 2010 Annual Conference is coming and the GRI team is gearing up for another great event this summer. We will be in Washington, D.C. again this year, June ...
Posted on Sep 10, 2019 by Admin
Hello readers! It’s been a minute since our last tutorial post, but you can expect to see more content on a weekly basis moving forward. “From the Help Desk” is a new feature on the blog ...
Posted on Oct 24, 2014 by Admin
At times it can be useful to apply filters to the data in SimplyMap as a means of focusing on specific characteristics, or preforming a query. For example, a map showing household income ...
Posted on Feb 24, 2019 by Admin
Visit with the SimplyAnalytics team at this year's 14th annual Electronic Resources & Libraries Conference in Austin, TX! You can find us at Table 207, where we will be available to a...
Posted on Jun 07, 2011 by Admin
We will be exhibiting at the Special Library Association Annual Conference in Philadelphia and the American Library Association conference in New Orleans later this month. Come and visit ...
Posted on Oct 27, 2017 by Admin
Welcome to our first ever SimplyAnalytics blog! Every Friday we’ll post a write up on a specific feature or highlight some interesting data in SimplyAnalytics. The goal of these posts is ...