Exploring SimplyMap Data: America’s Bookworms
In this week’s report exploring SimplyMap data, we take a look at where America’s bookworms reside. To find this data, we used the variable, Reading (Household Average), 2014 found in the Consumer Expenditure folder. This variable encompasses all expenses used on magazine subscriptions, newspaper subscriptions, and books.
To make this report, we chose to utilize a Ranking Report. First, we took a look at the top 10 states:
At a yearly household average of $133.60, the state of New Hampshire ranks first in the United States in spending on reading material. For reference, the United States at large totaled $116.85. Next, we applied a data filter to view cities with a population of more than 75,000. The results are as follows:
San Jose, CA ranks first in the United States for household spending on reading materials. California is also well represented in the top 10 with San Diego (2), San Francisco (3), and Los Angeles (7) also ranking in the top 10.
Stay tuned for more SimplyMap data reports and tips!
More from SimplyAnalytics
Posted on Nov 11, 2013 by Admin
Chad Boeninger, Business & Economics Subject Specialist at Ohio University Libraries has produced some excellent tutorial videos to help students learn how to analyze data and create ...
Posted on Aug 30, 2009 by Admin
Jeff Zaslow, Wall Street Journal columnist and co-author of the The Last Lecture, will speak at the Orlando, FL Public Library on Friday, September 11 at 7 p.m. Zaslow helped the late Ran...
Posted on Apr 14, 2016 by Admin
This week’s SimplyMap report will provide an overview of one of the more advanced functionalities in SimplyMap - applying multiple filter conditions. Filters can be applied to any map or ...
Posted on Jun 02, 2017 by Admin
We will be exhibiting at SLA in Phoenix, AZ on June 18th-20th. You can find the SimplyAnalytics team at Booth #905. Stop by and check out our groundbreaking new interface, have a chocolat...
Posted on Apr 28, 2016 by Admin
In this week’s SimplyMap report we’ll take a look at one of our newer data packages offered, P$YCLE® by Nielsen. P$YCLE® is a segmentation system that evaluates consumers using key demogr...
Posted on Jun 21, 2022 by Admin
Hello readers! We hope you’re having a great day. Today we are featuring 5 commonly asked questions about the American Community Survey dataset that’s available to all customers in Simply...
Posted on Oct 24, 2014 by Admin
At times it can be useful to apply filters to the data in SimplyMap as a means of focusing on specific characteristics, or preforming a query. For example, a map showing household income ...
Posted on Apr 23, 2018 by Admin
Hello everyone and welcome to this week’s blog. This week we will discuss how to create and utilize filters for your research. Why Use a Filter? Filters are a great way to identify target...
Posted on Mar 03, 2016 by Admin
In this week’s SimplyMap report we take a look into the SimmonsLOCAL dataset to determine which cities in America have the highest percentage of residents who consume organic food product...
Posted on Mar 02, 2009 by Admin
ACRL's 14th National Conference will be held at the Washington State Trade and Convention Center in downtown Seattle, March 12-15, 2009. Every other year, ACRL offers its premier profe...

