Go up
Rise of the Tablet
Posted on Nov 20, 2015 by Admin
In a previous blog we demonstrated the power of utilizing multiple years for the same variable. We found that the usage of Amazon.com had grown substationally from 2008-2014. In this week’s blog, we’ll take a look at the growth of tablet ownership in the US. It seems iPads, Surface Pros and other tablets are everywhere these days. Let’s take a look at the data to see how much tablet ownership has grown in the last 3 years.
To find this information, we’ll look into the SimmonsLOCAL data set. For those unfamiliar with this data, SimmonsLOCAL is a powerful targeting and profiling system that provides insights into consumer behavior for all of America's 210 media markets on a local level with 60,000+ data variables, including over 450 categories and 8,000 specific brands.
The quickest means of pulling the data here would be to create a Standard Report. First, click on New Tabular Report > Standard Report.
Next, navigate through this path: SimmonsLOCAL » CELL/SMARTPHONES/TABLETS » TABLET (NOT PC/LAPTOP) » TABLET (NOT PC/LAPTOP)-DO YOU OWN?
Hover over the variable with the response YES, shown below:
At the action drop down, hover over Select Variable Year and select the 3 year options available within the SimmonsLOCAL data set: 2012, 2013 and 2014.
Close out the Variables panel to generate your report for the US.
The data reveals that tablet ownership in the US has quadrupled in only a few years (2012-2014)! We assumed there would be a growth in ownership, but it is still surprising to see the estimates at a 4x growth within three years.
For fun, let’s take a look at some brand name tablet ownership numbers.
Not surprising, the iPad holds a significant advantage in the tablet ownership numbers with the Kindle Fire coming in at a distant second.
We hope you enjoyed this week’s SimplyMap report. Stay tuned for more tips and reports!
More from SimplyAnalytics
Posted on Nov 28, 2012 by Admin
Come visit the SimplyMap team at the ALA Midwinter Meeting, January 25 - 28, 2013 in Seattle, WA. We will be in Booth 1307, and as always we look forward to meeting with customers new and...
Posted on Dec 07, 2021 by Admin
Hello readers! We hope you are enjoying the holiday season as much as we are. Today, we are happy to announce a couple of improvements to SimplyAnalytics designed to help you get your res...
Posted on Sep 15, 2025 by Admin
SimplyAnalytics will be attending the upcoming NCLA Conference in Winston-Salem October 14-17!
Posted on Sep 20, 2011 by Admin
Men's Health magazine has once again published rankings that include research from SimplyMap. They ranked the most (and least) educated cities in America. In addition to several other sou...
Posted on Nov 23, 2012 by Admin
Men's Health magazine is charting vanity in US cities, with help from SimplyMap. What did they find? The Sunshine State, with a long history of going to great lengths to look good, tops t...
Posted on Jan 12, 2020 by Admin
Happy New Year! SimplyAnalytics will be exhibiting at the ALA Midwinter meeting, held this year at the Pennsylvania Convention Center in Philadelphia on January 24th-27th. If you attend, ...
Posted on Oct 26, 2018 by Admin
Welcome readers! This week we’ll take a look at how to browse for data by category in SimplyAnalytics. Browsing by Category is the default way of browsing for data in SimplyAnalytics. It ...
Posted on Dec 11, 2023 by Admin
Hello readers! We have some fantastic news to share. SimplyAnalytics is thrilled to announce the addition of 2020 Election data to our expanding collection of powerful datasets. With this...
Posted on Apr 14, 2016 by Admin
This week’s SimplyMap report will provide an overview of one of the more advanced functionalities in SimplyMap - applying multiple filter conditions. Filters can be applied to any map or ...
Posted on Dec 11, 2015 by Admin
With the final week of the college football season in the books, and bowl game selections having just taken place, we wanted to search within SimplyMap to see if any data pertaining to co...