Go up
Visualizing Preferences in SimplyMap: Credit Cards
Posted on Jun 02, 2016 by Admin
Three weeks ago we utilized the SimmonsLOCAL data set to visualize contiguous America’s mayonnaise brand preference. Staying with the American visualization theme, this week’s report will map the US as it relates to the brand of credit card they own.
To create these maps, we tapped into the Nielsen Financial CLOUT data package. Nielsen Financial CLOUT is a database that contains current year (CY) and five year (FY) projections of market penetration and dollar balances for more than 100 financial products. These modeled estimates and projections include all basic banking products and auxiliary services, such as checking accounts and bill pay, and other services, such as investments and retirement accounts.
The four mapped % Households Owning variables can be found at this path in SimplyMap: Financial CLOUT » Credit Card Products » Bank Credit Card Products
American Express Blue/Clear/Co-branded Card
MasterCard
Discover Card
VISA Card
American Express Blue/Clear/Co-branded
MasterCard
Discover Card
Visa
Some interesting points to note from this data:
1. American Express Blue/Clear, while the least popular card overall has concentrated ownership towards the western US.
2. Visa appears to be the most popular card (using the legend as reference).
3. The rural southern US counties tend to rank among the lowest in credit card ownership.
4. The northeast ranks among the higher counties across all credit cards.
Comparing the data across the US at large reveals the following:
% Households Owning American Express Blue/Clear/Co-branded Card - 14.63%
% Households Owning Discover Card - 21.51%
% Households Owning MasterCard Card - 42.46%
% Households Owning VISA Card - 58.30%
We hope you enjoyed this week’s SimplyMap report - stay tuned for more!
More from SimplyAnalytics
Posted on Dec 16, 2015 by Admin
Visit the SimplyMap team at the ALA Midwinter Meeting 2016 in Boston. We will be at booth #1913 offering product demonstrations, tips & tricks, and of course Ghirardelli Chocolate! Ex...
Posted on Sep 10, 2019 by Admin
Hello readers! It’s been a minute since our last tutorial post, but you can expect to see more content on a weekly basis moving forward. “From the Help Desk” is a new feature on the blog ...
Posted on Feb 26, 2014 by Admin
The Statewide California Electronic Library Consortium is holding another packed week of workshops and networking during the SCELCapalooza event in March 2014. Geographic Research will b...
Posted on Jul 26, 2016 by Admin
In this week’s SimplyMap report, we’ll take a look at the Retail Market Power dataset and provide a simple, effective example of how the data package can be used. If your institution curr...
Posted on Jul 22, 2015 by Admin
In this week’s SimplyMap report, we take a look at one of our newly available data packages - ConneXions® from Nielsen. The ConneXions® segmentation system integrates consumer behavior an...
Posted on Aug 22, 2009 by Admin
Lynda Kellam, the Data Services & Government Information Librarian at the University of North Carolina, Greensboro has produced some new tutorial videos to help students learn how to ...
Posted on Jan 24, 2009 by Admin
Men's Health magazine took a look this month at where our wireless habits are most out of control. Their methodology includes the use of SimplyMap: First, we crunched data from SimplyMap...
Posted on Sep 07, 2011 by Admin
Geographic Research will be exhibiting and presenting during a vendor showcase session at the upcoming North Carolina Library Association (NCLA) Biennial Conference, October 4-7, 2011 in ...
Posted on Dec 11, 2023 by Admin
Hello readers! We have some fantastic news to share. SimplyAnalytics is thrilled to announce the addition of 2020 Election data to our expanding collection of powerful datasets. With this...
Posted on May 19, 2016 by Admin
Drop by booth #215 at the SLA 2016 conference to chat with us and get the latest info on SimplyMap. We look forward to seeing our customers, friends, and all others interested in learning...