Go up
Exploring SimplyMap Data: Sales At Gift and Souvenir Shops
Posted on Aug 26, 2015 by Admin
Most people in the United States could probably guess which cities are popular amongst tourists - Los Angeles and New York. But can you guess how much money is spent in novelty and souvenir shops at these popular destinations? In this quick SimplyMap report, we will use data from the Retail Market Power data package to find the answers to that. The figures might surprise you! Let’s get started.
First, create a new Ranking Report.
Next, navigate through this path: Retail Market Power » Stores » Miscellaneous Store Retailers » Office Supplies, Stationery, & Gift Stores.
Use the variable titled, RMP: Retail Sales from Gift, Novelty, and Souvenir Stores [NAICS 45322] ($), 2014. Image below for reference.
Next, click on the Locations panel and select USA as your geography. For reference, the USA at large has a grand total of $34,981,081,171.00 in yearly sales at Gift, Novelty and Souvenir stores.
Lastly, select Cities from the Analyze Data By dropdown menu. (Note: we also applied a data filter for population > 150k. You can read more about filters here).
Not surprising, New York takes the #1 spot here with a total of $1,020,996,327.00. The number itself was initially surprising - keep in mind that is only sales at gift/novelty and souvenir stores! A quick google search shows that NYC was visited by over 54 million tourists in 2013 - so perhaps the one billion dollar total in souvenir/gift shop sales is not so surprising after all!
A distant second is Austin, TX with $459,035,328.00. Rounding out the top 5:
3. Phoenix, AZ - $443,240,867.00
4. Los Angeles, CA - $262,295,383.00
5. Madison, WI - $167,439,659.00
We hope you enjoyed this week’s SimplyMap report. Let us know if there is a particular data set or variables you are interested in reading more about. We’d be happy to feature them in our weekly blog.
More from SimplyAnalytics
Posted on Jan 17, 2011 by Admin
Come visit the Geographic Research booth at the Ontario Library Association Super Conference this season. The conference will take place on February 2-5, 2011 at the Metro Toronto Convent...
Posted on Jan 28, 2010 by Admin
Come visit the Geographic Research booth at the Ontario Library Association Super Conference, February 24-27, 2010 at the Metro Toronto Convention Centre. The Ontario Library Association ...
Posted on Sep 15, 2025 by Admin
SimplyAnalytics will be attending the upcoming NCLA Conference in Winston-Salem October 14-17!
Posted on Jul 22, 2015 by Admin
In this week’s SimplyMap report, we take a look at one of our newly available data packages - ConneXions® from Nielsen. The ConneXions® segmentation system integrates consumer behavior an...
Posted on May 06, 2016 by Admin
Visit us at booth #775 at the ALA 2016 annual conference to meet the SimplyMap team and learn more about the features and functions behind SimplyMap. Have a Ghirardelli Chocolate while we...
Posted on Feb 13, 2015 by Admin
In this week’s report exploring SimplyMap data, we want to find out where America’s remote workers reside. To find this, we can tap into the Census data in SimplyMap. The specific variabl...
Posted on Oct 22, 2008 by Admin
Excerpt from University of Iowa Library blog: In your marketing class, you may be developing a marketing plan for a pre-made meals restaurant specializing in vegetarian menus in Chicagola...
Posted on Sep 18, 2015 by Admin
With tens of thousands of variables available in SimplyMap, it’s common for users to wonder whether or not a particular variable they have in mind is available in SimplyMap. This is where...
Posted on Mar 10, 2011 by Admin
The GRI team is looking forward to exhibiting at ACRL 2011 at the PA Convention Center in Philadelphia, March 30 - April 1, 2011. Every other year, ACRL offers its premier professional d...
Posted on Jun 02, 2016 by Admin
Three weeks ago we utilized the SimmonsLOCAL data set to visualize contiguous America’s mayonnaise brand preference. Staying with the American visualization theme, this week’s report will...