Adventures in Marketing Research: NYPL
Kenneth Johnson of the Science, Industry, and Business Library at the New York Public Library recently provided a "boot camp" on the library's market research resources to budding entrepreneurs participating in FastTrac® NewVenture™. After several weeks, he was eager to learn the extent to which these folks used the available resources to create a pitch for their business idea. SimplyMap proved itself an extremely useful tool - see the NYPL blog for complete details and several examples of SimplyMap in use.
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Using SimplyMap to Understand Fitness Trends and Consumer Demand
Posted on Nov 11, 2013 by Admin
Chad Boeninger, Business & Economics Subject Specialist at Ohio University Libraries has produced some excellent tutorial videos to help students learn how to analyze data and create ...
From the Help Desk - Population Data Filter
Posted on May 16, 2022 by Admin
Hello readers! We hope you are having a wonderful day. Today we feature a question from the help desk that we think many users would find useful. Let’s get started. The question: How can ...
Upcoming Conference: ALA 2012 in Anaheim
Posted on May 17, 2012 by Admin
We will be exhibiting at the American Library Association (ALA) Conference in Anaheim Friday June 22nd - Monday June 25th. Visit us at Booth 421 to learn more about SimplyMap and enter ou...
Visualizing Brand Preference: Athletic Shoes
Posted on Feb 14, 2017 by Admin
In previous blog entries, we highlighted the value of having a mapping application to complement premium data when analyzing America's geographic preferences in credit cards, and mayonnai...
Exploring SimplyMap Data - Median Rent
Posted on Jan 29, 2016 by Admin
In a previous blog entry, we highlighted the benefits of having multiple years of data available for the same variable. This allows users to identify trends over time. Keeping with the sa...
GRI Exhibiting at the ACRL Conference in Seattle
Posted on Mar 02, 2009 by Admin
ACRL's 14th National Conference will be held at the Washington State Trade and Convention Center in downtown Seattle, March 12-15, 2009. Every other year, ACRL offers its premier profe...
SimplyAnalytics is Coming to ER&L in Austin, TX [March 5-6]
Posted on Feb 21, 2018 by Admin
We are looking forward to attending our first Electronic Resources & Libraries (ER&L) conference in Austin, TX! Visit us at Table #510 for a closer look at SimplyAnalytics – the b...
From the Help Desk - Legend Classification Methods
Posted on Sep 27, 2019 by Admin
Hello readers! This week we provide an in-depth response to a question asking about the legend classification methods in SimplyAnalytics. This response is now part of our Help Center: htt...
From the Help Desk: How to Analyze all PRIZM Segments at Once
Posted on Dec 02, 2019 by Admin
Hi everybody! We’re back this week with another question from our Help Desk. This time featuring SimplyAnalytics Canada. Let’s get started! Question: How can I analyze all of the PRIZM5 s...
ALA is Coming - June 26-29 in San Francisco
Posted on May 19, 2015 by Admin
We will be attending ALA this summer in San Francisco (hint: dress warm!). Visit us at Booth 413 and don't forget to enter our raffle - we will be giving away a $100 gift certificate to A...

