Go up
Exploring SimplyMap Data: PRIZM® Premier
Posted on Jun 09, 2016 by Admin
In this week’s blog, we’ll be featuring our newest data offering, PRIZM® Premier. If your institution currently subscribes to PRIZM data, this new module is available at no additional cost.
What is PRIZM® Premier?
Nielsen PRIZM® Premier is the latest evolution of Nielsen’s industry-leading consumer segmentation system. New factors in the PRIZM® Premier model are measures of technology behavior and household assets. The introduction of these key drivers enables you to create segments that reflect how today’s households have embraced technology and how they have weathered the economic shifts in recent years.
PRIZM Premier defines every U.S. household as one of 68 demographic and behavior types, or segments, to help marketers discern those consumers’ likes, dislikes, lifestyles and purchase behaviors. By segmenting consumer households along these lines, you will be better able to reach and retain your most profitable customers and tailor messages and products that resonate with them. PRIZM® Premier data is available for the current year and five-year estimates.
PRIZM Premier in Action
Let’s identify the top segments within a few cities across the United States so we can analyze the segments for each city and how they might differ from one another.
Raleigh, NC
New Orleans, LA
Austin, TX
Miami, FL
To identify top segments requires a simple two step process: first, you need to add all of the PRIZM segment variables to a Standard Report, and secondly you need to sort the respective columns. Let’s get started.
First, select New Tabular Report > Standard Report from the top of SimplyMap.
Next, open the Variables panel and navigate to the Nielsen PRIZM® Premier folder. Hover over the Segments folder and select Add All Variables from the Action dropdown that appears. Close out the panel to generate your report for the United States.
Lastly, click on the Locations panel and begin adding your cities for analysis. To identify the top segment within each city, hover over the location and select Sort Descending - this will bring the top segment numbers to the top, and scrolling further down will also reveal percentages to help normalize the data between cities.
The metadata for each top segment is below! Check it out and let us know what you think.
New Orleans - Segment 45: Urban Modern Mix
Miami - Segment 63: Low-Rise Living
Raleigh - Segment 47: Striving Selfies
Austin - Segment 31: Connected Bohemians
Unique top segments to represent these unique cities in America. We hope you enjoyed this week’s SimplyMap report. Stay tuned for more tips and tricks!
More from SimplyAnalytics
Posted on Aug 13, 2015 by Admin
In this quick SimplyMap report, we use Census data to help us identify which city in the United States has the highest percentage of residents who reported walking to work as their mode o...
Posted on Apr 23, 2018 by Admin
Hello everyone and welcome to this week’s blog. This week we will discuss how to create and utilize filters for your research. Why Use a Filter? Filters are a great way to identify target...
Posted on Jun 11, 2026 by Admin
SimplyAnalytics is excited to exhibit at ALA Annual 2026 in Chicago! Visit us at Booth #4336 to meet our team, ask questions, and learn more about the latest SimplyAnalytics features and ...
Posted on Dec 11, 2015 by Admin
With the final week of the college football season in the books, and bowl game selections having just taken place, we wanted to search within SimplyMap to see if any data pertaining to co...
Posted on Jun 02, 2017 by Admin
We will be exhibiting at SLA in Phoenix, AZ on June 18th-20th. You can find the SimplyAnalytics team at Booth #905. Stop by and check out our groundbreaking new interface, have a chocolat...
Posted on Oct 24, 2019 by Admin
Hi everybody! This week we wanted to bring you something unique, so we’re taking you behind the scenes to show you what goes in to setting up the SimplyAnalytics conference booth you’ve c...
Posted on Jul 20, 2020 by Admin
Hello readers! We hope you are doing well and staying safe. Today we are excited to introduce the Simmons NCS crosstabs functionality! This is a feature we’ve been working on for a while,...
Posted on Jan 29, 2016 by Admin
In a previous blog entry, we highlighted the benefits of having multiple years of data available for the same variable. This allows users to identify trends over time. Keeping with the sa...
Posted on Jun 16, 2016 by Admin
This week’s SimplyMap report is a quick tip that we hope you find useful and time saving. Did you know that SimplyMap will save all recently searched business queries for future usage? Le...
Posted on Sep 03, 2015 by Admin
This week we explore the SimmonsLOCAL data package to find which cities in America have the highest percentage of residents enrolled in a frequent flyer program. SimmonsLOCAL is available...