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Simmons MOSAIC Segment Groups: Technology

Posted on Jul 19, 2016 by Admin


Are you a tech wizard? Maybe you’re an apprentice? Learn more about technology consumption behaviors using the Simmons MOSAIC Technology Adoption segments located within the SimmonsLOCAL ...

SimplyMap Tip - Recent Business Search

Posted on Jun 16, 2016 by Admin


This week’s SimplyMap report is a quick tip that we hope you find useful and time saving. Did you know that SimplyMap will save all recently searched business queries for future usage? Le...

Exploring SimplyMap Data: PRIZM® Premier

Posted on Jun 09, 2016 by Admin


In this week’s blog, we’ll be featuring our newest data offering, PRIZM® Premier. If your institution currently subscribes to PRIZM data, this new module is available at no additional cos...

Visualizing Preferences in SimplyMap: Credit Cards

Posted on Jun 02, 2016 by Admin


Three weeks ago we utilized the SimmonsLOCAL data set to visualize contiguous America’s mayonnaise brand preference. Staying with the American visualization theme, this week’s report will...

Exploring SimplyMap Data: Internet Search Engines

Posted on May 26, 2016 by Admin


In this week’s report exploring SimplyMap data, we take a look at the variables available relative to internet search engines used. The source of this data will come from the SimmonsLOCAL...

Visit the SimplyMap Team at SLA 2016 in Philadelphia June 12-14 [Booth #215]

Posted on May 19, 2016 by Admin


Drop by booth #215 at the SLA 2016 conference to chat with us and get the latest info on SimplyMap. We look forward to seeing our customers, friends, and all others interested in learning...

Reader Challenge - Can you guess what this map is portraying?

Posted on May 17, 2016 by Admin


This week’s SimplyMap report is a quick reader challenge. Can you guess what the map of the United States below is depicting? Keep in mind the legend colors - lighter is less, and darker ...

Visualizing Brand Preference: Mayonnaise

Posted on May 10, 2016 by Admin


One benefit of data and applications like SimplyMap is the ability to visualize information. In this week’s report, we’ll take a quick look at some branding preferences in contiguous Amer...

Come see us at ALA 2016 in Orlando - June 23-28 [Booth 775]

Posted on May 06, 2016 by Admin


Visit us at booth #775 at the ALA 2016 annual conference to meet the SimplyMap team and learn more about the features and functions behind SimplyMap. Have a Ghirardelli Chocolate while we...

Business Search Tip: Searching Multiple Names

Posted on May 02, 2016 by Admin


Inspired by a recent support desk question, this week’s SimplyMap report will demonstrate how a user would run a business search that consists of multiple names. In short, the user was at...