Go up
Exploring SimplyMap Data: Internet Search Engines
Posted on May 26, 2016 by Admin
In this week’s report exploring SimplyMap data, we take a look at the variables available relative to internet search engines used. The source of this data will come from the SimmonsLOCAL data set which, as we’ve mentioned before, contains over 60,000 data variables. With that much data available, it’s safe to say that this series will be around for a very long time. Let’s get started!
Our general assumption here is that Google is the most used search engine in the United States. But does the data backup our assumption? Let’s find out.
First, create a new Standard Report under the New Tabular Report button:
Next, open the Variables panel and navigate through the following path to find the variables of interest: SimmonsLOCAL » INTERNET » SEARCH ENGINES(COMPUTERS & OTHR DEVICES) » SEARCH ENGINES - HOW USED » SEARCH ENGINE I CURRENTLY USE MOST OFTEN.
In total, there are four folders that contain search engine data, broken down by:
1. Search Engine I Currently Use Most Often
2. I Currently Also Use This Search Engine
3. Have Used This Search Engine in the Past
4. I Have Never Used this Search Engine
Each folder contains data on five search engines:
1. AOL
2. Ask
3. Bing
4. Google
5. Yahoo
As the path above indicates, we’ll be focusing on the first folder - Search Engine I Currently Use Most Often. Once you have selected the associated percent variables for the 5 search engines, close out your report to compile the data for the United States. Results below!
Our assumption was proven correct by the data, although the disparity between the search engines was surprising, with Google being the overwhelming favorite here in the United States.
Last week we posted a map challenging readers to guess what the map was portraying. The correct answer? Average Annual Snowfall (Total Inches)! If you guessed correctly, good job. If not, stay tuned for more!
More from SimplyAnalytics
SimplyMap Tip: Using the Variable Search
Posted on Sep 18, 2015 by Admin
With tens of thousands of variables available in SimplyMap, it’s common for users to wonder whether or not a particular variable they have in mind is available in SimplyMap. This is where...
Visit SimplyAnalytics at ACRL! April 10-13th in Cleveland - Booth #325
Posted on Apr 05, 2019 by Admin
Come visit the SimplyAnalytics booth (325) at the upcoming ACRL 2019 show in Cleveland! Say hello, grab a chocolate, and stay for a quick demo of SimplyAnalytics. The team will be showcas...
Exploring SimplyMap Data: Life Stage Clusters
Posted on Aug 20, 2015 by Admin
Is there a specific age group and income bracket you are specifically interested in researching for a target location? Our Life Stages module has the information you need. Life Stages, by...
Cornell University Launches SimplyMap
Posted on Jul 30, 2008 by Admin
Cornell’s Albert R. Mann Library has subscribed to SimplyMap. They provide some tips and access to the SimplyMap Quick Reference Guide, variable list, and some information on the EASI dat...
Thanksgiving Data - Macy’s Parade
Posted on Dec 03, 2015 by Admin
With the Thanksgiving holiday last week, we decided to take a quick look into SimplyMap to see what pertinent variables are available for analysis. First, open the Variables panel and cli...
GRI Exhibiting at ALA Midwinter Meeting in Boston - Jan 15-18 2009
Posted on Nov 29, 2009 by Admin
The ALA 2010 Midwinter Meeting will be held on January 15-19, 2010 at the Boston Convention and Exhibition Center. (Note that this is not the Hynes Convention Center). Geographic Research...
SimplyAnalytics Exhibiting at ALA Annual 2023!
Posted on May 24, 2023 by Admin
SimplyAnalytics is excited to attend. Swing by booth 1733 for a brief demo, and discover how our user-friendly demographics, business, health & marketing data analytics and visualizat...
Exploring SimplyMap Data - Organic Food Use
Posted on Mar 03, 2016 by Admin
In this week’s SimplyMap report we take a look into the SimmonsLOCAL dataset to determine which cities in America have the highest percentage of residents who consume organic food product...
Michigan State University Offers SimplyMap Training
Posted on Jan 18, 2009 by Admin
Michigan State University is offering their users a basic introduction to using SimplyMap. The 1.5 hour session will cover the basics of how to use SimplyMap to create maps and reports u...
Managing Projects in SimplyAnalytics
Posted on Dec 08, 2017 by Admin
Good afternoon, readers! This week we’re going to talk about project management in SimplyAnalytics and how to best take advantage of it. Why are projects needed? Many users have multiple...