With the Thanksgiving holiday last week, we decided to take a quick look into SimplyMap to see what pertinent variables are available for analysis.

First, open the Variables panel and click on Search. Type in “Thanksgiving” in the available box.

The results display a total of 12 variables related to the keyword ‘Thanksgiving’.For fun, we also searched the keyword: turkey. Care to take a guess how many turkey related variables are in SimplyMap?

If you guessed 122, you’re right! There is a grand total of 122 variables related to the word ‘turkey’, ranging from:

% Households Traveling - Foreign Travel (Including Alaska & Hawaii): Countries or destinations visited: Turkey, 2014

to variables such as:

% Households Using - Chicken & Turkey Fresh Or Frozen: Used in last 6 months, 2014

Interesting! Now returning to our original Thanksgiving search we decided to find out the estimated expected number of viewers for this year’s Macy’s Thanksgiving Parade.

Click on New Tabular Report > Standard Report

The Thanksgiving variables are located in the SimmonsLOCAL folder. The SimmonsLOCAL data set is a premium add on module available for trial or purchase and includes over 60,000 data variables.

Navigate through this path: SimmonsLOCAL » CABLE/TELEVISION/RADIO » TV - SPECIAL PROGRAMS & SPECIAL EVENTS » MACY'S THANKSGIVING DAY PARADE (NBC)

Choose the four variables within the folder, and close out the Variables panel to generate your report for the United States.
Results:

It’s estimated that over 54,000,000 people in the US responded that they had seen the Macy’s Thanksgiving Parade in 2014, with over 42,000,000 responding that they plan to watch the next event!

We hope you enjoyed this week’s report. Stay tuned for more SimplyMap tips and reports.