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Exploring SimplyMap Data: P$YCLE

Posted on Apr 28, 2016 by Admin


In this week’s SimplyMap report we’ll take a look at one of our newer data packages offered, P$YCLE® by Nielsen. P$YCLE® is a segmentation system that evaluates consumers using key demogr...

Using Multiple Filter Conditions

Posted on Apr 14, 2016 by Admin


This week’s SimplyMap report will provide an overview of one of the more advanced functionalities in SimplyMap - applying multiple filter conditions. Filters can be applied to any map or ...

The Landline Telephone’s Descent

Posted on Mar 30, 2016 by Admin


In previous blog entries we highlighted the usefulness of viewing multiple years of data for the same variable. In short, analyzing the same variable across multiple years allows users to...

Quick Tips: Mapping

Posted on Mar 22, 2016 by Admin


Inspired by some recent support desk questions, this week’s SimplyMap report will provide some useful tips and tricks to help make the most out of your maps. Let’s get started! First, let...

Exploring SimplyMap Data - Organic Food Use

Posted on Mar 03, 2016 by Admin


In this week’s SimplyMap report we take a look into the SimmonsLOCAL dataset to determine which cities in America have the highest percentage of residents who consume organic food product...

We're Exhibiting at PLA 2016 in Denver [Booth #857]! April 6-8

Posted on Feb 19, 2016 by Admin


Drop by booth #857 at PLA 2016 to meet the SimplyMap team and learn more about the features and functions behind SimplyMap. Have a Ghirardelli Chocolate while we present SimplyMap and off...

Exploring SimplyMap Data - Median Rent

Posted on Jan 29, 2016 by Admin


In a previous blog entry, we highlighted the benefits of having multiple years of data available for the same variable. This allows users to identify trends over time. Keeping with the sa...

GRI Exhibiting at ALA Midwinter Meeting in Boston [Booth #1913] – See you on January 8th!

Posted on Dec 16, 2015 by Admin


Visit the SimplyMap team at the ALA Midwinter Meeting 2016 in Boston. We will be at booth #1913 offering product demonstrations, tips & tricks, and of course Ghirardelli Chocolate! Ex...

College Bowl Game Data

Posted on Dec 11, 2015 by Admin


With the final week of the college football season in the books, and bowl game selections having just taken place, we wanted to search within SimplyMap to see if any data pertaining to co...

Thanksgiving Data - Macy’s Parade

Posted on Dec 03, 2015 by Admin


With the Thanksgiving holiday last week, we decided to take a quick look into SimplyMap to see what pertinent variables are available for analysis. First, open the Variables panel and cli...