Go up
Exploring SimplyMap Data: P$YCLE
Posted on Apr 28, 2016 by Admin
In this week’s SimplyMap report we’ll take a look at one of our newer data packages offered, P$YCLE® by Nielsen.
P$YCLE® is a segmentation system that evaluates consumers using key demographic factors that have the greatest effect on their financial behaviors, such as income, age, presence of children, home ownership and Nielsen' proprietary measure of Income Producing Assets (IPA). The result is a total of 58 P$YCLE® segments, within 12 P$YCLE Lifestage Groups, each with distinct usage patterns for financial and investment products and services.
Let’s take a look at the top segments from a few cities around the US. First, create a new Standard Report (under New Tabular Report > Standard Report). Next, open the variables panel and navigate to the P$YCLE® segments folder - from there, select Add All Variables from the action dropdown that appears. Close out the panel to generate your report for the US.
Hover over the Location header in your report and select Sort Descending to view the top segment for the United States:
The top segment for the United States is Segment 57: Young Urban Renters. To read more about this segment, hover over the variable and select View Metadata.
Lastly, add some locations of interest to your report and repeat the process above for each heading to view its highest segment. Results below!
Houston, TX - Segment 56: Economizers
San Francisco, CA - Segment 5: Power Couples
Pittsburgh, PA - Segment 49: Loan Rangers
We hope you enjoyed this week’s SimplyMap report reviewing the P$YCLE® data set - if your institution is interested in a trial of this package, please email support@geographicresearch.com
More from SimplyAnalytics
Posted on Nov 29, 2009 by Admin
The ALA 2010 Midwinter Meeting will be held on January 15-19, 2010 at the Boston Convention and Exhibition Center. (Note that this is not the Hynes Convention Center). Geographic Research...
Posted on Jul 22, 2015 by Admin
In this week’s SimplyMap report, we take a look at one of our newly available data packages - ConneXions® from Nielsen. The ConneXions® segmentation system integrates consumer behavior an...
Posted on Apr 17, 2018 by Admin
The SimplyAnalytics team would like to congratulate Rachel Holder, MLS candidate at Indiana University for being selected as this year's recipient of the BRASS Student Travel Award! ...
Posted on Jun 07, 2011 by Admin
We will be exhibiting at the Special Library Association Annual Conference in Philadelphia and the American Library Association conference in New Orleans later this month. Come and visit ...
Posted on Jul 09, 2015 by Admin
In this week’s SimplyMap report, we set out to find which cities have the highest percentages of people who use their bike as their mode of transportation to work in the US. Let’s get sta...
Posted on May 26, 2016 by Admin
In this week’s report exploring SimplyMap data, we take a look at the variables available relative to internet search engines used. The source of this data will come from the SimmonsLOCAL...
Posted on Nov 10, 2017 by Admin
Welcome to this week’s SimplyAnalytics blog post. Today we’re going to take a closer look at the options available to you when editing the map legend. Let’s get started! First, to start e...
Posted on Dec 08, 2017 by Admin
Good afternoon, readers! This week we’re going to talk about project management in SimplyAnalytics and how to best take advantage of it. Why are projects needed? Many users have multiple...
Posted on Apr 05, 2019 by Admin
Come visit the SimplyAnalytics booth (325) at the upcoming ACRL 2019 show in Cleveland! Say hello, grab a chocolate, and stay for a quick demo of SimplyAnalytics. The team will be showcas...
Posted on Feb 05, 2015 by Admin
Our Winter Sweepstakes has begun! Enter to win an iPad Mini 3 or Kindle Fire. How to Enter: Follow @SimplyMap on Twitter Like our SimplyMap Facebook Page for a 2nd Chance to Win If you ...