SimplyMap Tip: Using Multiple Years

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One great feature within SimplyMap is the ability to track the same variable across multiple years. In this report, we will track the percentage of households in the US ordering items from Amazon.com, as we suspect it might show a marked increase over the span of the available years. The value in viewing the same variable over multiple years is that it helps users identify trends in the data over time.

Let’s get started. First, create a Standard Report by selecting New Tabular Report > Standard Report at the top of your screen.

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Next, navigate through this path: MRI Consumer Survey » Purchasing » Mail Order & Internet Purchases and hover over the variable, % Households Buying – Catalog, Mail, Phone, Internet Order: Ordered From: amazon.com, 2014 so the actions menu appears. From the “Select Variable Year” option check off the list of years you would like to see. In this example we will use 2008-2014. See the image below for reference:

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Exploring SimplyMap Data: ConneXions® from Nielsen

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In this week’s SimplyMap report, we take a look at one of our newly available data packages – ConneXions® from Nielsen. The ConneXions® segmentation system integrates consumer behavior and usage measures for technology, voice, video and data services with demographics and lifestyle characteristics. ConneXions® enables communications service providers, consumer durables manufacturers, and other companies focused on technology adoption a way to cost-effectively and efficiently retain existing customers, while continuing to acquire new ones.

To give you an idea of these segments, we’ll rank some cities from the US and view each of the top segment’s metadata. Let’s get started!

Step 1: Create a Standard Report by selecting New Tabular Report > Standard Report.

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Exploring SimplyMap Data: Biking to Work in the US

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In this week’s SimplyMap report, we set out to find which cities have the highest percentages of people who use their bike as their mode of transportation to work in the US. Let’s get started!

1. Create a new Ranking Report by selecting “New Ranking” at the top of Simply Map:

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2. Select the variable to rank. Follow this path to find the % Employment, Bicycle to Work, 2014 variable: Census Data » People and Households » Employment » Travel to Work » Mode. Image below for reference.

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3. Open the Locations panel and choose USA as your geography. Close out the Locations panel to generate your report. Use the “Analyze data by” tool to select cities.

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Refining Your Business Search in SimplyMap

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In this week’s SimplyMap report, we review the different options available when searching for a business. The easiest and fastest method of mapping businesses or creating a business report is to use a keyword search. The keyword search function searches across several different criteria and returns all businesses related to your keyword. For example, if you did a keyword search for “seafood” you would return seafood restaurants, seafood markets, seafood shacks etc.

In this example, we’ll demonstrate how to refine your business search using an SIC code to get a targeted list of businesses in specific industries. The process of narrowing your business search involves applying additional conditions to your query.

First choose your location; in this example we will use the city of Boston. Next, open the Businesses tab and select the “Add Condition” button. Set the first dropdown to SIC (1), the next to ”is equal to, (2)” and lastly select View List (3) to browse SIC codes.

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Exploring SimplyMap Data: SimmonsLOCAL Lifestyle Statements

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In this week’s report we take a look at one folder found within SimplyMap’s SimmonsLOCAL data package. SimmonsLOCAL is a powerful targeting and profiling system that provides insights into consumer behavior for all of America’s 210 media markets on a local level with 60,000+ data variables, including over 450 categories and 8,000 specific brands.

The folder we are looking at today is the Lifestyle Statements folder. Here you will find 26 unique lifestyle statement subcategories ranging from attitude and opinions on apparel, to diet and health statements. The picture below shows the options available.

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In this showcase we will create a Ranking Report using the variable statement AGREE A LOT – NUTRITIONAL VALUE MOST IMPORTANT IN FOOD I EAT. This can be found at this path:

SimmonsLOCAL » LIFESTYLE STATEMENTS » ATTITUDES/OPINIONS – ABOUT FOOD » ATTITUDES/OPINIONS (FOOD) – AGREE A LOT

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ALA is Coming – June 26-29 in San Francisco

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We will be attending ALA this summer in San Francisco (hint: dress warm!). Visit us at Booth 413 and don’t forget to enter our raffle – we will be giving away a $100 gift certificate to Amazon.com!

Exhibition Schedule:
Friday June 26 – 5:30 pm – 7:00 pm
Saturday June 27 – 9:00 am – 5:00 pmSunday June 28 – 9:00 am – 4:00 pm
Monday June 29 – 9:00am – 2:00 pm

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GRI Heading to SLA Annual Conference – June 14-16 Boston

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The SimplyMap team is looking forward to visiting with customers and others at the SLA Annual Conference, coming to Boston on June 14-16.

Come visit us at Booth #916, we are happy to answer product questions, share tips and tricks, and talk data. We also love hearing about how you are using SimplyMap to support your research!

We will also be raffling off a $100 Amazon Gift Card!

The INFO-EXPO Hours when the exhibit will be open:
Sunday June 14 – 11:30 am – 7:00 pm
Monday June 15 – 9:00 am – 4:00 pm
Tuesday June 16 – 9:00 am – 3:00 pm

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SimplyMap Tip: Exporting Maps

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In this week’s SimplyMap report, we want to share with you the many options available when exporting maps in SimplyMap. In SimplyMap, when a user selects Export Map Image from the Actions bar, you will be presented with a 3 step export process. This report will cover all options available from each step. Let’s get started!

Step 1 – CROPPING

The arrows in the image below refer to the Standard Size and Orientation of your cropping square. Changing either of these options will alter the cropping square to your selection.

Options available for Standard Size: Letter, Legal, Tabloid
Orientation: Portrait or Landscape

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If you prefer instead to customize the size and shape of your cropping area, you may do so by clicking and dragging along an edge or corner of the box until the area meets your desired specifications. Example shown below:

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SimplyMap Quick Tips

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In this week’s write up we want to share some quick tips and tricks that you might not yet know about in SimplyMap.

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Did you know that you can share your work? SimplyMap allows you to quickly and easily share your work with other SimplyMap users. Here’s how:

Click on the drop down by the tab you’d like to share, and click SHARE

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After selecting share, you will be provided with a customized URL.

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Copy and send this URL to another SimplyMap user. When the user clicks the link, they will be presented with the work you completed.

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Exploring SimplyMap Data: Consumer Buying Power

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In this week’s edition of exploring SimplyMap data, we spotlight the Consumer Buying Power® data package in SimplyMap.

What is it? The Nielsen Consumer Buying Power® database incorporates geography-based estimates of potential annual consumer spending for more than 350 household expenditure items.

This effectively allows researchers to determine a target area for potential consumers or buyers of a given type of product. Let’s take a look at an example.

Scenario: You want to identify target cities in Florida that would be most interested in home cooking products and appliances.

Using the CBP dataset, we can easily locate some target cities. Here’s how:

First, create a ranking report using Florida as the location. Next, navigate through the following path to select the variable, CBP: Food At Home (HH Avg).

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Next, use the Analyze Data By feature and select cities to reveal your target areas.

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And that’s all there is to it! You might then be only interested in cities with a population of at least 50k. This can easily be done by applying a data filter (read more here). The new results are shown below:

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Interested in specific maps or a particular dataset? Let us know!

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