Go up
Visualizing Brand Preference: Athletic Shoes
Posted on Feb 14, 2017 by Admin
In previous blog entries, we highlighted the value of having a mapping application to complement premium data when analyzing America's geographic preferences in credit cards, and mayonnaise brands. This week we’ll take a look at athletic shoe brand preference in the US for adults 18+.
Similar to the previous entries, we will use the SimmonsLOCAL data set to put these maps together. If your institution does not currently subscribe to the SimmonsLOCAL package, feel free to reach out to us about setting up a free 30-day trial. Let’s get started.
The maps below can each be generated in less than a minute! Open up the Variables panel, and find the variables in question at this path: SimmonsLOCAL » APPAREL » SHOES/ FOOTWEAR » SHOES/ FOOTWEAR - BRANDS.
Click on the variable you are interested, and close out the panel to automatically generate a map of the United States. Results for 3 different brands below!
New Balance
Nike
Adidas
A few interesting takeaways from these maps:
1. New Balance is popular amongst the northern half of the US
2. Folks in the south east love their Nikes
3. Adidas dominates the southern portion of the US, including the south west
Can you think of any other brands of items you would like to see mapped? The SimmonsLOCAL data set contains 8,000 specific brands, it is very possible that we have the data you are looking for. Let us know in the comments below!
More from SimplyAnalytics
Posted on Sep 10, 2019 by Admin
Hello readers! It’s been a minute since our last tutorial post, but you can expect to see more content on a weekly basis moving forward. “From the Help Desk” is a new feature on the blog ...
Posted on Oct 22, 2008 by Admin
Excerpt from University of Iowa Library blog: In your marketing class, you may be developing a marketing plan for a pre-made meals restaurant specializing in vegetarian menus in Chicagola...
Posted on Feb 02, 2024 by Admin
We are excited to be back exhibiting at PLA this April in Columbus, OH. Join us at Booth #2631 to discover how SimplyAnalytics can help libraries understand their service area, assist sma...
Posted on May 26, 2020 by Admin
Hello readers! We hope you are doing well, and thank you for your continued support of SimplyAnalytics. We are excited to announce that scatterplots are officially live! Scatter plots ar...
Posted on Feb 14, 2017 by Admin
In previous blog entries, we highlighted the value of having a mapping application to complement premium data when analyzing America's geographic preferences in credit cards, and mayonnai...
Posted on Apr 30, 2024 by Admin
Congratulations to Brandyn Whitaker as the recipient of the 2024 BRASS Student Travel Award! Brandyn is a Library Services Associate in the Workforce and Economic Development department a...
Posted on Feb 05, 2015 by Admin
In this week’s edition of exploring SimplyMap data, we take a look at America’s coffee drinkers. SimplyMap contains more than 100 coffee related variables, including consumer spending on ...
Posted on Jul 20, 2020 by Admin
Hello readers! We hope you are doing well and staying safe. Today we are excited to introduce the Simmons NCS crosstabs functionality! This is a feature we’ve been working on for a while,...
Posted on Jul 19, 2016 by Admin
Are you a tech wizard? Maybe you’re an apprentice? Learn more about technology consumption behaviors using the Simmons MOSAIC Technology Adoption segments located within the SimmonsLOCAL ...
Posted on Dec 09, 2014 by Admin
In this week’s SimplyMap blog post, we set out to discover which large US cities spend the most money per year on their pets. To find this out we used the variable, “Pets, Household Avera...