Exploring SimplyMap Data: Using the Internet to Make Phone Calls
One of our favorite uses of SimplyMap is to find data that validates our general assumptions and observations. For example, in a previous blog we wrote about the growth of tablet ownership in the US and how the iPad dominates that area. It’s one thing to “know” that tablet ownership has grown, but it’s another thing to view the supporting data behind it.
This week, let’s explore another variable we presume has markedly increased in recent years - the % of Households who used the internet to make a phone call. Let’s get started!
Open up a Standard Report via the New Tabular Report button at the top of SimplyMap:
Navigate through this path: MRI Consumer Survey » Internet » Internet Access and Activities to find the variable, % Households Using - Internet Activities: Made a phone call, 2015.
Hover over the Action menu on the variable and select the available years from the Select Variable Year option, shown above.
Close out the Variables panel to generate your report. Results below!
It looks like using the internet to make a phone call has exploded in recent years, from 2.7% in 2008 to 22% in 2015. Why do you think this is? Aside from the availability of the internet in general, it could be due to the rise in tablets, FaceTime and Skype.
Stay tuned for more in this series, and let us know if there’s anything within SimplyMap you’d like to see written about!
More from SimplyAnalytics
Posted on Dec 07, 2021 by Admin
Hello readers! We hope you are enjoying the holiday season as much as we are. Today, we are happy to announce a couple of improvements to SimplyAnalytics designed to help you get your res...
Posted on Mar 11, 2024 by Admin
We're thrilled to announce that SimplyAnalytics will be exhibiting at the ALA Annual Conference in San Diego! We can't wait to connect with library professionals, share insights, and show...
Posted on Jun 02, 2017 by Admin
We will be exhibiting at SLA in Phoenix, AZ on June 18th-20th. You can find the SimplyAnalytics team at Booth #905. Stop by and check out our groundbreaking new interface, have a chocolat...
Posted on May 19, 2016 by Admin
Drop by booth #215 at the SLA 2016 conference to chat with us and get the latest info on SimplyMap. We look forward to seeing our customers, friends, and all others interested in learning...
Posted on Mar 02, 2009 by Admin
ACRL's 14th National Conference will be held at the Washington State Trade and Convention Center in downtown Seattle, March 12-15, 2009. Every other year, ACRL offers its premier profe...
Posted on May 19, 2015 by Admin
We will be attending ALA this summer in San Francisco (hint: dress warm!). Visit us at Booth 413 and don't forget to enter our raffle - we will be giving away a $100 gift certificate to A...
Posted on Jan 19, 2009 by Admin
The 2009 Midwinter Meeting will be held in Denver, CO, from Jan 23–28, 2009. http://www.ala.org/midwinter The exhibits will be held Jan 23–26, 2009 at the Colorado Convention Center,...
Posted on Mar 09, 2010 by Admin
The GRI team will be exhibiting at the 2010 Public Library Association conference later this month at the Oregon Convention Center in Portland, OR. The PLA National Conference is the prem...
Posted on Oct 16, 2015 by Admin
Did you know that SimplyMap includes the ability to export Shapefile data for use in desktop mapping software (such as MapInfo or ArcGIS)? This advanced feature extends the power of Simpl...
Posted on Nov 17, 2014 by Admin
Our recent series Exploring SimplyMap Data Reports has focused on creating ranking reports for unique variables. Accordingly, we thought it would be helpful to write a quick tip on how to...


