Go up
Exploring SimplyMap Data - Organic Food Use
Posted on Mar 03, 2016 by Admin
In this week’s SimplyMap report we take a look into the SimmonsLOCAL dataset to determine which cities in America have the highest percentage of residents who consume organic food products. Let’s jump right in.
Before we rank the variable, % FOOD - GENERAL | ORGANIC FOODS | ORGANIC FOODS - HH USES? | YES, 2014 let’s do a quick search for “organic” to see how many related variables are in SimplyMap. Open the Variables tab, click on Search, and type in “organic”.
You will then get a list of all variables in SimplyMap that contain the keyword organic.
SimplyMap has a grand total of 137 “organic” associated variables across all datasets (the majority being within the SimmonsLOCAL package) with variables such as organic bread, and organic baby food use. Interesting!
It’s helpful to see what the US percentage is for our organic usage variable. This will help get a sense of the cities compare to the national total. Create a Standard Report with the US as your location, and the variable % FOOD - GENERAL | ORGANIC FOODS | ORGANIC FOODS - HH USES? | YES, 2014.
It looks like roughly one-quarter of the US claim to consume organic foods. On to the ranking.
Click on New Ranking at the top of SimplyMap. Next, select Recent from the Variables panel to quickly find and rank the variable used above. Lastly, set the Analyze Data By dropdown to Cities. Results below!
Note: We applied a population filter of > 200,000 residents to remove any percentages that might be unusually high due to a small population total.
Any surprises in the results above?
We hope you enjoyed this week’s SimplyMap report. Stay tuned for more!
More from SimplyAnalytics
Posted on Apr 21, 2015 by Admin
In this week’s edition of exploring SimplyMap data, we spotlight the Consumer Buying Power® data package in SimplyMap. What is it? The Nielsen Consumer Buying Power® database incorporates...
Posted on Jan 17, 2011 by Admin
Come visit the Geographic Research booth at the Ontario Library Association Super Conference this season. The conference will take place on February 2-5, 2011 at the Metro Toronto Convent...
Posted on Jan 08, 2018 by Admin
The SimplyAnalytics team will be exhibiting at ALA Midwinter in Denver February 9-12. Stop by booth 2152 for a visit and a tour of SimplyAnalytics, the best-in-class analytics and data vi...
Posted on Apr 01, 2014 by Admin
Another fantastic series of workshops and events are planned at the SLA Conference on June 8-10th, 2014. Register now for networking and workshops throughout the week. Over 200 events are...
Posted on Oct 22, 2008 by Admin
Excerpt from University of Iowa Library blog: In your marketing class, you may be developing a marketing plan for a pre-made meals restaurant specializing in vegetarian menus in Chicagola...
Posted on Jan 19, 2009 by Admin
The 2009 Midwinter Meeting will be held in Denver, CO, from Jan 23–28, 2009. http://www.ala.org/midwinter The exhibits will be held Jan 23–26, 2009 at the Colorado Convention Center,...
Posted on Apr 27, 2015 by Admin
In this week’s write up we want to share some quick tips and tricks that you might not yet know about in SimplyMap. TIP #1 Did you know that you can share your work? SimplyMap allows you ...
Posted on Jan 10, 2024 by Admin
We are delighted to announce our sponsorship of the Midwest Entrepreneurship Case Competition! At SimplyAnalytics, we understand the power of data-driven decision-making in entrepreneursh...
Posted on Jun 08, 2015 by Admin
In this week’s report we take a look at one folder found within SimplyMap’s SimmonsLOCAL data package. SimmonsLOCAL is a powerful targeting and profiling system that provides insights int...
Posted on Dec 11, 2015 by Admin
With the final week of the college football season in the books, and bowl game selections having just taken place, we wanted to search within SimplyMap to see if any data pertaining to co...