Go up
Exploring SimplyMap Data: Frequent Flyer Programs
Posted on Sep 03, 2015 by Admin
This week we explore the SimmonsLOCAL data package to find which cities in America have the highest percentage of residents enrolled in a frequent flyer program. SimmonsLOCAL is available as an add on data package to SimplyMap, and contains over 50,000 variables. The data measures 210 American DMA's (Designated Market Areas) with data estimated down to the block group level.
With over 50,000 variables in the data package, you can imagine the variety of variables available to you - in this example we’ll take a look specifically at survey takers who said YES to being currently enrolled in a frequent flyer program. In total, there is 24 variables related to frequent flyer programs including airline specific programs from: Southwest Airlines, Delta, United, and Continental. Let’s get started!
First, create a Ranking Report in SimplyMap.
Open the Variables tab and follow this path: SimmonsLOCAL » TRAVEL » FREQUENT FLYER PROGRAM » FREQUENT FLYER PROG-CURRENTLY ENROLLED?
Next, click on the Locations panel and use the USA as your geography. Once you close out the Locations panel, SimplyMap will generate your report. Use the Analyze Data By feature to analyze the USA by Cities.
Lastly, we applied a population filter to only show cities larger than 150,000 residents. Results below!
Arlington, VA comes away as the #1 spot in the United States for highest percentage of residents enrolled in a frequent flyer program. Seattle and San Francisco come in a distant 2nd and 3rd, respectively.
We hope you enjoyed this week’s SimplyMap report exploring data within the SimmonsLOCAL package. If your institution is interested in a free trial, send us an email to: support@geographicresearch.com
More from SimplyAnalytics
Posted on Dec 30, 2009 by Admin
Skokie Public Library, in Skokie, IL has published a useful overview of SimplyMap on the Mike's Space blog on SkokieNet. The article is filled with examples of research questions that can...
Posted on Nov 20, 2015 by Admin
In a previous blog we demonstrated the power of utilizing multiple years for the same variable. We found that the usage of Amazon.com had grown substationally from 2008-2014. In this week...
Posted on Sep 09, 2015 by Admin
This week’s SimplyMap report will set out to discover what America’s favorite type of music is. We will use data within the premium data package, SimmonsLOCAL to answer the question. The ...
Posted on Apr 05, 2019 by Admin
Come visit the SimplyAnalytics booth (325) at the upcoming ACRL 2019 show in Cleveland! Say hello, grab a chocolate, and stay for a quick demo of SimplyAnalytics. The team will be showcas...
Posted on Mar 11, 2024 by Admin
We're thrilled to announce that SimplyAnalytics will be exhibiting at the ALA Annual Conference in San Diego! We can't wait to connect with library professionals, share insights, and show...
Posted on Oct 08, 2019 by Admin
Hello readers! This week’s “From the Help Desk” is short & sweet. Let’s get to it! Question: How do I analyze all of the states at once in a report? Answer: The Ranking Report allows ...
Posted on Apr 07, 2020 by Admin
As COVID-19 spreads across the United States researchers need access to the latest data visualization and analytics tools. As a result, the SimplyAnalytics team just added COVID-19 data ...
Posted on Jun 27, 2009 by Admin
The library faculty at Regent University in Virginia recently spotlighted SimplyMap in their Library Faculty Recommendations blog, highlighting its powerful ability to create professional...
Posted on Jun 21, 2022 by Admin
Hello readers! We hope you’re having a great day. Today we are featuring 5 commonly asked questions about the American Community Survey dataset that’s available to all customers in Simply...
Posted on Jul 26, 2016 by Admin
In this week’s SimplyMap report, we’ll take a look at the Retail Market Power dataset and provide a simple, effective example of how the data package can be used. If your institution curr...