Go up
Exploring SimplyMap Data: ConneXions® from Nielsen
Posted on Jul 22, 2015 by Admin
In this week’s SimplyMap report, we take a look at one of our newly available data packages - ConneXions® from Nielsen. The ConneXions® segmentation system integrates consumer behavior and usage measures for technology, voice, video and data services with demographics and lifestyle characteristics. ConneXions® enables communications service providers, consumer durables manufacturers, and other companies focused on technology adoption a way to cost-effectively and efficiently retain existing customers, while continuing to acquire new ones.
To give you an idea of these segments, we’ll rank some cities from the US and view each of the top segment’s metadata. Let’s get started!
Step 1: Create a Standard Report by selecting New Tabular Report > Standard Report.
Step 2: Choose a location from the Locations panel - in this example, we will first use Austin, TX as our location. Close out the Locations panel.
Step 3: Click on the Variables panel and select the ConneXions® folder. Click on Segments and select “Use All Variables” from the Actions dropdown. Close out the Locations panel to generate your report.
Step 4: To view the highest segment in the city of Austin, hover over the city and select Sort Descending from the actions dropdown that appears.
It looks like the largest segment for Austin is Segment 30: Techs and the City. To read about the segment, hover over the variable and select “View Metadata” - below is an excerpt of this segment’s metadata:
We repeated the process for the cities of Miami and Atlanta to see what their top segments were. Atlanta had a similar result to Austin, with "You & iTunes" as the top segment, but Miami's "Last to Adopt" segment was most prevalent, reflecting an older average population. Log in to SimplyMap to run your own local analysis - share your results in the comments!
We hope you enjoyed this week’s SimplyMap report. Don’t forget to follow us on Twitter and Like Us on Facebook to keep up to date on all things SimplyMap.
If the institution you are associated with subscribes to SimplyMap and would like a free trial of this data module, please feel free to email: support@geographicresearch.com with your request.
More from SimplyAnalytics
Posted on Feb 02, 2024 by Admin
We are excited to be back exhibiting at PLA this April in Columbus, OH. Join us at Booth #2631 to discover how SimplyAnalytics can help libraries understand their service area, assist sma...
Posted on May 17, 2012 by Admin
We will be exhibiting at the American Library Association (ALA) Conference in Anaheim Friday June 22nd - Monday June 25th. Visit us at Booth 421 to learn more about SimplyMap and enter ou...
Posted on Oct 24, 2014 by Admin
At times it can be useful to apply filters to the data in SimplyMap as a means of focusing on specific characteristics, or preforming a query. For example, a map showing household income ...
Posted on Sep 21, 2009 by Admin
The North Carolina Library Association will hold its annual conference in Greenville, NC at the Greenville Convention Center from October 6-8, 2009. Geographic Research, Inc. will be exhi...
Posted on Sep 27, 2019 by Admin
Hello readers! This week we provide an in-depth response to a question asking about the legend classification methods in SimplyAnalytics. This response is now part of our Help Center: htt...
Posted on Oct 07, 2013 by Admin
Do you know the quickest way to find the name of a Block Group, Census Tract or ZIP code in our upcoming release for 3.0? The i-Tool gives you the ability to click anywhere on a map to g...
Posted on Feb 17, 2015 by Admin
Our recent trip to Chicago exhibiting at the ALA Midwinter Meeting inspired this week’s SimplyMap blog post. Today, we’re going to demonstrate how to use business points in SimplyMap to a...
Posted on Jul 26, 2016 by Admin
In this week’s SimplyMap report, we’ll take a look at the Retail Market Power dataset and provide a simple, effective example of how the data package can be used. If your institution curr...
Posted on Mar 09, 2010 by Admin
The GRI team will be exhibiting at the 2010 Public Library Association conference later this month at the Oregon Convention Center in Portland, OR. The PLA National Conference is the prem...
Posted on Jan 27, 2015 by Admin
In this week’s report exploring SimplyMap data, we take a look at where America’s bookworms reside. To find this data, we used the variable, Reading (Household Average), 2014 found in the...