Go up
Exploring SimplyMap Data: ConneXions® from Nielsen
Posted on Jul 22, 2015 by Admin
In this week’s SimplyMap report, we take a look at one of our newly available data packages - ConneXions® from Nielsen. The ConneXions® segmentation system integrates consumer behavior and usage measures for technology, voice, video and data services with demographics and lifestyle characteristics. ConneXions® enables communications service providers, consumer durables manufacturers, and other companies focused on technology adoption a way to cost-effectively and efficiently retain existing customers, while continuing to acquire new ones.
To give you an idea of these segments, we’ll rank some cities from the US and view each of the top segment’s metadata. Let’s get started!
Step 1: Create a Standard Report by selecting New Tabular Report > Standard Report.
Step 2: Choose a location from the Locations panel - in this example, we will first use Austin, TX as our location. Close out the Locations panel.
Step 3: Click on the Variables panel and select the ConneXions® folder. Click on Segments and select “Use All Variables” from the Actions dropdown. Close out the Locations panel to generate your report.
Step 4: To view the highest segment in the city of Austin, hover over the city and select Sort Descending from the actions dropdown that appears.
It looks like the largest segment for Austin is Segment 30: Techs and the City. To read about the segment, hover over the variable and select “View Metadata” - below is an excerpt of this segment’s metadata:
We repeated the process for the cities of Miami and Atlanta to see what their top segments were. Atlanta had a similar result to Austin, with "You & iTunes" as the top segment, but Miami's "Last to Adopt" segment was most prevalent, reflecting an older average population. Log in to SimplyMap to run your own local analysis - share your results in the comments!
We hope you enjoyed this week’s SimplyMap report. Don’t forget to follow us on Twitter and Like Us on Facebook to keep up to date on all things SimplyMap.
If the institution you are associated with subscribes to SimplyMap and would like a free trial of this data module, please feel free to email: support@geographicresearch.com with your request.
More from SimplyAnalytics
Posted on Oct 08, 2008 by Admin
Geographic Research, Inc. (GRI) is pleased to sponsor the fourth annual American Collegiate Retailing Association’s Undergraduate Student Retail Analysis Competition. This is the second ...
Posted on Jul 30, 2015 by Admin
One great feature within SimplyMap is the ability to track the same variable across multiple years. In this report, we will track the percentage of households in the US ordering items fro...
Posted on Feb 05, 2015 by Admin
Our Winter Sweepstakes has begun! Enter to win an iPad Mini 3 or Kindle Fire. How to Enter: Follow @SimplyMap on Twitter Like our SimplyMap Facebook Page for a 2nd Chance to Win If you ...
Posted on Aug 26, 2015 by Admin
Most people in the United States could probably guess which cities are popular amongst tourists - Los Angeles and New York. But can you guess how much money is spent in novelty and souven...
Posted on Feb 27, 2009 by Admin
Geographic Research, Inc. is pleased to participate in the Statewide California Electronic Library Consortium's (SCELC) 12th Annual Vendor Day. SCELC members and librarians from other aca...
Posted on Apr 18, 2008 by Admin
A team of librarians at Drexel University has developed a detailed poster to introduce SimplyMap as a new research tool for the student body. The poster was launched on Drexel Research Da...
Posted on May 06, 2013 by Admin
The GRI team is looking forward to exhibiting at SLA 2013 at the San Diego Convention Center, June 9th through the 11th. The Special Libraries Association (SLA) is a nonprofit global orga...
Posted on Apr 30, 2020 by Admin
We find ourselves in the middle of an unprecedented crisis the likes of which most of us have never experienced before, and hopefully won’t have to experience again. There is the occasion...
Posted on Sep 08, 2016 by Admin
One of our favorite uses of SimplyMap is to find data that validates our general assumptions and observations. For example, in a previous blog we wrote about the growth of tablet ownershi...
Posted on Feb 24, 2019 by Admin
We will be exhibiting at SCELC* Vendor Day on March 14th. Visit us at table 510 and attend one of our two sessions demonstrating SimplyAnalytics. The presentations will highlight newly av...