View Spotlight: Related Data Table

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Hello readers! Welcome to this week’s blog. This week we will feature the Related Data Table view and how you can use it to maximize your productivity in SimplyAnalytics.

What is it?

The Related Data Table View is designed to allow you to quickly add in many similar data variables at once. For example, if you add “% Households w/ Income $50,000 to $74,999” the report will also show all of the other income ranges as well.

Some other use cases: you want to quickly add in all life-stage data variables, or PRIZM psychographic segments, or all Language variables.


Identify what the top PRIZM household segment is for a ZIP Code. The PRIZM Dataset is a marketing segmentation system that allows you to understand the demographic and lifestyle/consumer traits of any location in the United States. This data is very popular within marketing departments across many large companies, and we are happy to offer it as an add on module to your subscription.

(1) Select New View from the top-right of the interface 

(2) Click on the Create button under the Related Data Table section


We are coming to ALA June 22-25th! [booth 837]

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This summer’s ALA conference is in New Orleans and the SimplyAnalytics team will be exhibiting at booth #837. We hope you stop by to learn about new features, check out our new data offerings, and of course have a Ghirardelli chocolate. More information

Exhibit Hours:

Friday June 22:            5:30 pm-7pm

Saturday June 23:         9 am – 5 pm

Sunday June 24:         9 am – 5 pm

Monday June 25:      9 am – 2 pm

We Are Exhibiting Web Badge Image


Visit SimplyAnalytics at SLA, June 11-13 [booth 912]

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We will be exhibiting at the SLA conference in Baltimore, MD this June. Stop by booth #912 and say hello – we look forward to demonstrating SimplyAnalytics, answering your questions, and catching up with new and long-time customers! Visit the SLA site for conference info.

Exhibit Hours:

Monday June 11th:             12 pm-7pm

Tuesday June 12th:            10 am – 3:30 pm

Wednesday June 13th:      10 am – 1:30 pm


Feature Highlight: Data Filters

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Hello everyone and welcome to this week’s blog. This week we will discuss how to create and utilize filters for your research.

Why Use a Filter?

Filters are a great way to identify target areas that meet multiple conditions.

Use Case

You want to identify areas of San Antonio to market your afterschool program that is aimed towards low income and low educational attainment areas. You can use a data filter to help find the target areas.



Winner Selected for BRASS Student Travel Award

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  The SimplyAnalytics team would like to congratulate Rachel Holder, MLS candidate at Indiana University for being selected as this year’s recipient of the BRASS Student Travel Award! The award, sponsored by SimplyAnalytics, includes a $1,250 monetary prize given to a student enrolled in an ALA accredited master’s degree program to fund travel to and attendance at the ALA Annual Conference and a one-year membership in the Business Reference and Services Section (BRASS) of the Reference and User Services Association (RUSA).
Holder has successfully applied her coursework, her practical experience at Indiana University’s Business/SPEA Information Commons, her two internships, and her work as a graduate research assistant. Her major focus as the business library intern has been spearheading the implementation phase of a project to expand career research consultations to another library on campus. In addition, she serves as the elected representative of the Department of Information and Library Science to Graduate and Professional Student Government.

Congratulations, Rachel!

For more information on the BRASS Student Travel Award, visit



View Spotlight: Quick Report

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The Quick Report is one of the newest features added to SimplyAnalytics – let’s take a look at how it can support your research.

This report instantly provides you with a curated list of key data variables for any location or locations of your choosing. You can specify the report content you wish to view for your locations, such as a Demographic Overview or a Housing Overview.

When To Use: Use the Quick Report to quickly gain insight into your target locations. If you’d like to quickly view many key data variables for your locations this is a fantastic way to get started on your analysis and only takes a few seconds!

How to Use: There’s only three steps to create a Quick Report.


Feature Highlight – Address Lookup

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In this week’s blog we’ll take a look at how to enter an address in SimplyAnalytics to find the Census Block Group or Census Tract. Let’s get started!

Use Case: You want to analyze the area surrounding your retail store or proposed restaurant location.

Getting Started: Select the “Locations” button from the left side of your screen and type in the address like this:

188 Madison Ave, New York, NY

A message appears asking if you are entering an address – click on the “Address Search” button.


SimplyAnalytics is Coming to ER&L in Austin, TX [March 5-6]

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We are looking forward to attending our first Electronic Resources & Libraries (ER&L) conference in Austin, TX! Visit us at Table #510 for a closer look at SimplyAnalytics – the best-in-class analytics and data visualization software for academic, public, and other libraries. We hope to see you there!


Exhibit Hours

Monday, March 5 – 10:00am – 7:30pm

Tuesday March 6 – 10:00am – 3:15pm

Electronic Resources and Libraries


SimplyAnalytics at PLA [March 21-23]

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We are looking forward to sharing SimplyAnalytics with the public library community at the upcoming PLA 2018 Conference in Philadelphia, PA. Our team will be exhibiting in Booth #855. Visit the booth to see what we have been talking about – we’ve taken the best functionality from SimplyMap, our award-winning geographic analytics application, and combined it with 10 years of experience and customer feedback to create the best-in-class analytics and data visualization software for academic and public libraries.

While you are visiting, don’t forget to enter our sweepstakes for your chance to win a $100 Amazon gift card! We hope to see you there.


Exhibit Floor Hours

Wednesday, March 21 – 3:30pm – 6:30pm

Thursday, March 22 – 9:30am – 5:00pm

Friday, March 23 – 9:30am – 2:00pm

PLA 2018 We're Exhibiting Banner Thumbnail



Looking Forward to SCELC Vendor Day! [March 8, 2018]

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We are looking forward to attending the annual SCELC (Statewide California Electronic Library Consortium) Vendor day, at Loyola Marymount University in Los Angeles on March 8th. In addition to exhibiting all day, Steven Swartz will give two presentations demonstrating the great new look and powerful data visualization capabilities of SimplyAnalytics.

This session will include a live demonstration of SimplyAnalytics, our easy-to-use business analytics and data visualization tool. We’ve taken the best functionality from SimplyMap, our award-winning geographic analytics application, and combined it with 10 years of experience and customer feedback to create the best-in-class analytics and data visualization software for academic and public libraries.

Stop by our table and say hi, or attend one of the presentations! They will start at 1:40pm and 2:30pm.