Go up
From the Help Desk: How to Analyze all PRIZM Segments at Once
Posted on Dec 02, 2019 by Admin
Hi everybody! We’re back this week with another question from our Help Desk. This time featuring SimplyAnalytics Canada. Let’s get started!
Question: How can I analyze all of the PRIZM5 segments for my target area so I can identify the most common segment?
Note: For those unfamiliar with the PRIZM data, this dataset is a marketing segmentation system where households are grouped into one of 68 unique segments based on: demographics, lifestyles, consumer behaviour and settlement patterns in Canada. These segments help you understand what customers are buying, doing and thinking. This is ideal for target marketing, trade area analysis, merchandising and media planning.
Please give us an email if you would like a free trial to the PRIZM data - it is available for both SimplyAnalytics USA and SimplyAnalytics Canada.
Answer: The quickest and easiest way to analyze many similar variables at once is to utilize the Related Data Table. The Related Data Table automatically adds in any similar variables to your chosen one. In this example, we’ll add one PRIZM segment, and the report will add all of them in. This can be used with any variable or dataset - give it a try!
Here’s how:
1.) Click on New View towards the top right, then create under Related Data Table
2.) Within the Data block, select any of the PRIZM segments, close the panel, and click on Done.
3.) The report will automatically add all PRIZM segments in the category you selected (households, in this case). Click on your location and Sort Descending to view the top segments in the given area. This is a powerful tool for users who want to market a product to a specific segment.
BONUS TIP: Within the Data Documentation page in the Support dropdown (top-right) users have access to the 2019 PRIZM Marketer's Handbook. Check out the super helpful Quick Reference PRIZM Guides on page 212 and 234. This is a great starting point for marketers to determine which PRIZM segments they want to focus on depending on age, children, urbancity, income, etc. For example, if you want high income suburban young families, you'd want Pets & PCs. You can favorite that PRIZM Segment, and use it in a Ranking Report to find out where all the Pets and PCs folks live in your requested geography.
That’s it for this week’s blog! Stay tuned for more.
More from SimplyAnalytics
Posted on Nov 29, 2009 by Admin
Legal Information Alert, a monthly newsletter covering what's new in legal publications, databases and research techniques, published a review of SimplyMap in their April 2009 issue title...
Posted on Sep 20, 2011 by Admin
Men's Health magazine has once again published rankings that include research from SimplyMap. They ranked the most (and least) educated cities in America. In addition to several other sou...
Posted on Dec 08, 2017 by Admin
Good afternoon, readers! This week we’re going to talk about project management in SimplyAnalytics and how to best take advantage of it. Why are projects needed? Many users have multiple...
Posted on Oct 22, 2008 by Admin
Excerpt from University of Iowa Library blog: In your marketing class, you may be developing a marketing plan for a pre-made meals restaurant specializing in vegetarian menus in Chicagola...
Posted on Feb 01, 2009 by Admin
Want to know the top 10 wealthiest ZIP codes in your state? How about the top 25 counties with the most elderly residents? Duke University students can now easily answer these questions a...
Posted on Nov 06, 2014 by Admin
With over 75,000 variables in SimplyMap, you can find virtually any information you want. This week, we take a look at which U.S. locations spend the most money eating at restaurants or c...
Posted on Apr 17, 2009 by Admin
The Special Libraries Association will hold its Annual Conference in Washington, DC at the Washington Walter E. Washington Convention Center from June 14-17 2009. The conference will crea...
Posted on Mar 18, 2015 by Admin
Can you guess which US city has the most residents per square mile? Today we’re going to use SimplyMap to answer this question for all cities, as well as cities with a population greater ...
Posted on Mar 10, 2011 by Admin
The GRI team is looking forward to exhibiting at ACRL 2011 at the PA Convention Center in Philadelphia, March 30 - April 1, 2011. Every other year, ACRL offers its premier professional d...
Posted on May 03, 2011 by Admin
The GRI team is very excited to announce the launch of SimplyMap 2.0! Completely redesigned, it is now easier than ever to access data and create professional quality thematic maps and re...