SimplyAnalytics at PLA 2024 in April!

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We are excited to be back exhibiting at PLA this April in Columbus, OH. Join us at Booth #2631 to discover how SimplyAnalytics can help libraries understand their service area, assist small business & entrepreneur patrons, program planning, grant writing and more.

As always, we’ll have Ghirardelli chocolates to make your visit even sweeter –  see you there!

Exhibit Hours Below:

Wednesday, April 3, 2024 | 3:00 PM–6:00 PM | Exhibits Opening Reception
Thursday, April 4, 2024 | 9:00 AM–5:00 PM | Exhibits Open
Friday, April 5, 2024 | 9:00 AM–2:00 PM | Exhibits Open


SimplyAnalytics at SCELCapalooza 2024!

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We are excited to again make the trip to Los Angeles for SCELCapalooza 2024 hosted at Loyola Marymount University! Please drop by our table on Wednesday, Feb. 28th to learn more about SimplyAnalytics, and to check out our new election data and other exciting features.

You can read more about the event here:  See you soon!

Date Event Location
Tuesday, February 27, 2024 Deans & Directors Symposium LMU William H. Hannon Library
Wednesday, February 28, 2024 Vendor Day LMU University Hall (Roski Dining Hall / West Atrium)
Thursday, February 29, 2024 Colloquium LMU University Hall (Ahmanson Auditorium / East Atrium



SimplyAnalytics Proudly Sponsors the Midwest Entrepreneurship Case Competition

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We are delighted to announce our sponsorship of the Midwest Entrepreneurship Case Competition! At SimplyAnalytics, we understand the power of data-driven decision-making in entrepreneurship. By sponsoring this competition, we aim to empower students with the tools needed to make informed strategic choices. Read more about the competition and register here:

Who Can Register?

This competition is for teams of four or five undergraduate individuals from participating Midwest institutions. Please register with your team of four to five students, as the competition will not create student teams.

Where is the Competition Held?
Everything is virtual/remote! Submission presentations are done via video.


Introducing Election Data

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Hello readers! We have some fantastic news to share. SimplyAnalytics is thrilled to announce the addition of 2020 Election data to our expanding collection of powerful datasets. With this latest update, you can now gain deeper insights into the electoral landscape of the United States, and best of all – this dataset is free and available now for all SimplyAnalytics customers! Let’s delve into the significance of this update.

Explore the 2020 Election Data:

With the inclusion of 2020 Election data in SimplyAnalytics, you can access a comprehensive range of election information. Dive into county-level voting results for:


Release Announcement

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Hello readers! We are happy to announce that SimplyAnalytics has successfully migrated to the Census 2020 boundaries on Sunday, November 19th. This blog will talk about what that is, what it means for you now, and what it means moving forward. Let’s get into it.

What is this migration all about?

The United States Census Bureau provides updates to location boundaries every 10 years. They do this based on population changes, and to ensure fair representation for locations that have changed over time. For example, maybe a Census Tract or Census Block Group has grown in population over time and once it reaches a certain population threshold, that Census Tract or Block Group will get split up and new Tracts or Block Groups will be created.

Check out the example below that highlights the same area in Arizona in 2019 (green), and then with updated boundaries in 2020 (orange).

If you’re interested in a more detailed overview of this feel free to check out the video here:

What does it mean for SimplyAnalytics?


2023 BRASS Student Travel Award sponsored by SimplyAnalytics

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We are excited to announce Mansi Nishit Trivedi as the winner of the 2023 BRASS Student Travel Award sponsored by SimplyAnalytics! Mansi, a Master of Information student at Dalhousie has been chosen for their exceptional accomplishments and dedication to the field.

Each year, the BRASS Student Travel Award acknowledges a single winner enrolled in a master’s program who has demonstrated interest in a career as a business reference librarian and has potential to be a leader in the profession. The award includes a travel grant to attend ALA Annual and a one-year membership in the Business Reference and Services Section (BRASS) of RUSA

The awards presentation will take place during the BRASS Discussion Group at the ALA Annual Conference on Sunday, June 25th in the Hilton Chicago, Boulevard Room at 1pm.

Full press release here:

Congratulations to Mansi on this well-deserved recognition!


SimplyAnalytics Exhibiting at ALA Annual 2023!

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The ALA Annual Conference in Chicago is just around the corner, and the team at SimplyAnalytics is excited to attend. Swing by booth 1733 for a brief demo, and discover how our user-friendly demographics, business, health & marketing data analytics and visualization application can benefit your library.

If you’re already a customer, please visit our booth for some Ghirardelli chocolate and to learn about our new features and datasets.

We look forward to seeing you all there!

Exhibit Hours

Friday, June 23

5:30pm – 7:00pm 

Saturday, June 24

9:00am – 5:00pm

Sunday, June 25

9:00am – 5:00pm

Monday, June 26

9:00am – 2:00pm


The Location Query Report

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Hello readers! Today, we’re excited to officially introduce the Location Query Report in SimplyAnalytics. The Location Query Report is a powerful feature in SimplyAnalytics that allows users to quickly and easily identify target locations. This report is especially useful for businesses, researchers, and marketers who are looking to find some locations based on their desired conditions. Think of this report as a reimagining of the data filters, where we’ve put that functionality into a report and made it easier to understand what you are viewing. Let’s take a look at an example..

How to Create this Report:

In your project, click on New View > “Create” Under the Location Query report

The Location Query report appears. Some tips in the image below of the layout:


SimplyAnalytics Attending SCELCapalooza 2023!

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We are excited to attend SCELCapalooza 2023, a three-day conference for academic and research librarians in Southern California. The Vendor Day showcase will take place on March 1st, 2023, at Loyola Marymount University.

If you’re attending SCELCapalooza, don’t miss our session on March 1st at 1:50pm. We’ll be demonstrating how to do market research and planning using SimplyAnalytics.

We can’t wait to see everyone!


American Community Survey Data in SimplyAnalytics

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Hello readers! We hope you’re having a great day. Today we are featuring 5 commonly asked questions about the American Community Survey dataset that’s available to all customers in SimplyAnalytics. Let’s get started.

What is the American Community Survey?

The American Community Survey (ACS) is an ongoing monthly/annual survey of over 3.5 million households in the US conducted by the U.S. Census Bureau. The ACS asks questions about topics such as education, employment, internet access, transportation, disability and more. These topics and the reported answers are useful to understand communities, and to help determine funding/programming needs. Here’s a wonderful explanation of why the ACS asks about each of these topics:

What Years are Available in SimplyAnalytics?

Every SimplyAnalytics user has access to the following years of ACS data: 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020 (estimate), 2021 (estimate), 2025 (projection), 2026 (projection).

How can I access the ACS data in SimplyAnalytics?

You can jump directly to the ACS data folder by clicking on Browse by Data Folder from within the Data block at the top left of SimplyAnalytics.