Go up
From the Help Desk: How to Analyze all PRIZM Segments at Once
Posted on Dec 02, 2019 by Admin
Hi everybody! We’re back this week with another question from our Help Desk. This time featuring SimplyAnalytics Canada. Let’s get started!
Question: How can I analyze all of the PRIZM5 segments for my target area so I can identify the most common segment?
Note: For those unfamiliar with the PRIZM data, this dataset is a marketing segmentation system where households are grouped into one of 68 unique segments based on: demographics, lifestyles, consumer behaviour and settlement patterns in Canada. These segments help you understand what customers are buying, doing and thinking. This is ideal for target marketing, trade area analysis, merchandising and media planning.
Please give us an email if you would like a free trial to the PRIZM data - it is available for both SimplyAnalytics USA and SimplyAnalytics Canada.
Answer: The quickest and easiest way to analyze many similar variables at once is to utilize the Related Data Table. The Related Data Table automatically adds in any similar variables to your chosen one. In this example, we’ll add one PRIZM segment, and the report will add all of them in. This can be used with any variable or dataset - give it a try!
Here’s how:
1.) Click on New View towards the top right, then create under Related Data Table
2.) Within the Data block, select any of the PRIZM segments, close the panel, and click on Done.
3.) The report will automatically add all PRIZM segments in the category you selected (households, in this case). Click on your location and Sort Descending to view the top segments in the given area. This is a powerful tool for users who want to market a product to a specific segment.
BONUS TIP: Within the Data Documentation page in the Support dropdown (top-right) users have access to the 2019 PRIZM Marketer's Handbook. Check out the super helpful Quick Reference PRIZM Guides on page 212 and 234. This is a great starting point for marketers to determine which PRIZM segments they want to focus on depending on age, children, urbancity, income, etc. For example, if you want high income suburban young families, you'd want Pets & PCs. You can favorite that PRIZM Segment, and use it in a Ranking Report to find out where all the Pets and PCs folks live in your requested geography.
That’s it for this week’s blog! Stay tuned for more.
More from SimplyAnalytics
Posted on Jan 23, 2024 by Admin
We are excited to again make the trip to Los Angeles for SCELCapalooza 2024 hosted at Loyola Marymount University! Please drop by our table on Wednesday, Feb. 28th to learn more about Sim...
Posted on Jan 05, 2018 by Admin
The SimplyAnalytics team is looking forward to exhibiting at the Ontario Library Association Super Conference 2018! Stop by the SimplyAnalytcs booth (115T) and take a look at our newest o...
Posted on Nov 24, 2014 by Admin
In this week’s report, we research America’s most educated cities. SimplyMap contains a total of 111 educational attainment variables, including general population and by race. We used th...
Posted on Nov 20, 2015 by Admin
In a previous blog we demonstrated the power of utilizing multiple years for the same variable. We found that the usage of Amazon.com had grown substationally from 2008-2014. In this week...
Posted on Nov 17, 2014 by Admin
Our recent series Exploring SimplyMap Data Reports has focused on creating ranking reports for unique variables. Accordingly, we thought it would be helpful to write a quick tip on how to...
Posted on Dec 07, 2011 by Admin
We will be exhibiting at the American Library Association Midwinter Meeting & Exhibition in Dallas this January. Visit us at booth 2513 for a demonstration and to have all your Simply...
Posted on Jun 02, 2017 by Admin
We can't wait for ALA Annual this Summer, and the opportunity to share SimplyAnalytics with the ALA community. Stop by the SimplyAnalytics booth (1339) and take a peak at what we've been ...
Posted on Jun 07, 2011 by Admin
We will be exhibiting at the Special Library Association Annual Conference in Philadelphia and the American Library Association conference in New Orleans later this month. Come and visit ...
Posted on Nov 11, 2014 by Admin
With Veteran’s Day in the US this week, we thought it would be an ideal time to explore some of the variables in SimplyMap that pertain to veterans. Specifically, we wanted to know which ...
Posted on Sep 10, 2010 by Admin
SimplyMap Canada is now available at several Canadian institutions, including York University and Ryerson University, in Toronto. SimplyMap Canada has all of the great features included i...