Hi everybody! We’re back this week with another question from our Help Desk. This time featuring SimplyAnalytics Canada. Let’s get started!
Question: How can I analyze all of the PRIZM5 segments for my target area so I can identify the most common segment?
Note: For those unfamiliar with the PRIZM data, this dataset is a marketing segmentation system where households are grouped into one of 68 unique segments based on: demographics, lifestyles, consumer behaviour and settlement patterns in Canada. These segments help you understand what customers are buying, doing and thinking. This is ideal for target marketing, trade area analysis, merchandising and media planning.
Please give us an email if you would like a free trial to the PRIZM data - it is available for both SimplyAnalytics USA and SimplyAnalytics Canada.
Answer: The quickest and easiest way to analyze many similar variables at once is to utilize the Related Data Table. The Related Data Table automatically adds in any similar variables to your chosen one. In this example, we’ll add one PRIZM segment, and the report will add all of them in. This can be used with any variable or dataset - give it a try!
Here’s how:
1.) Click on New View towards the top right, then create under Related Data Table
2.) Within the Data block, select any of the PRIZM segments, close the panel, and click on Done.
3.) The report will automatically add all PRIZM segments in the category you selected (households, in this case). Click on your location and Sort Descending to view the top segments in the given area. This is a powerful tool for users who want to market a product to a specific segment.
BONUS TIP: Within the Data Documentation page in the Support dropdown (top-right) users have access to the 2019 PRIZM Marketer's Handbook. Check out the super helpful Quick Reference PRIZM Guides on page 212 and 234. This is a great starting point for marketers to determine which PRIZM segments they want to focus on depending on age, children, urbancity, income, etc. For example, if you want high income suburban young families, you'd want Pets & PCs. You can favorite that PRIZM Segment, and use it in a Ranking Report to find out where all the Pets and PCs folks live in your requested geography.
That’s it for this week’s blog! Stay tuned for more.
Posted on Jun 16, 2016 by Admin
This week’s SimplyMap report is a quick tip that we hope you find useful and time saving. Did you know that SimplyMap will save all recently searched business queries for future usage? Le...
Posted on Jan 29, 2016 by Admin
In a previous blog entry, we highlighted the benefits of having multiple years of data available for the same variable. This allows users to identify trends over time. Keeping with the sa...
Posted on May 08, 2018 by Admin
We will be exhibiting at the SLA conference in Baltimore, MD this June. Stop by booth #912 and say hello - we look forward to demonstrating SimplyAnalytics, answering your questions, and ...
Posted on Dec 02, 2014 by Admin
Today we take a look at one of the more advanced features in SimplyMap - editing the map legend. Editing the map legend is a great way to not only customize how the data is distributed on...
Posted on Mar 04, 2020 by Admin
Come meet the SimplyAnalytics team at the 15th annual Electronic Resources and Libraries conference, held at the AT&T Hotel & Conference Center in Austin, TX. We will be exhibitin...
Posted on Sep 27, 2019 by Admin
Hello readers! This week we provide an in-depth response to a question asking about the legend classification methods in SimplyAnalytics. This response is now part of our Help Center: htt...
Posted on May 18, 2015 by Admin
The SimplyMap team is looking forward to visiting with customers and others at the SLA Annual Conference, coming to Boston on June 14-16. Come visit us at Booth #916, we are happy to answ...
Posted on May 08, 2018 by Admin
This summer's ALA conference is in New Orleans and the SimplyAnalytics team will be exhibiting at booth #837. We hope you stop by to learn about new features, check out our new data offer...
Posted on May 02, 2016 by Admin
Inspired by a recent support desk question, this week’s SimplyMap report will demonstrate how a user would run a business search that consists of multiple names. In short, the user was at...
Posted on Jan 24, 2009 by Admin
Men's Health magazine took a look this month at where our wireless habits are most out of control. Their methodology includes the use of SimplyMap: First, we crunched data from SimplyMap...
Go up
