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Adventures in Marketing Research: NYPL
Posted on May 31, 2011 by Admin
Kenneth Johnson of the Science, Industry, and Business Library at the New York Public Library recently provided a "boot camp" on the library's market research resources to budding entrepreneurs participating in FastTrac® NewVenture™. After several weeks, he was eager to learn the extent to which these folks used the available resources to create a pitch for their business idea. SimplyMap proved itself an extremely useful tool - see the NYPL blog for complete details and several examples of SimplyMap in use.
More from SimplyAnalytics
Posted on Sep 14, 2021 by Admin
Welcome readers! Today we are excited to welcome histograms to SimplyAnalytics. We hope you enjoy this wonderful new visualization as much as we do. Let’s take a look. What is a histogram...
Posted on May 17, 2016 by Admin
This week’s SimplyMap report is a quick reader challenge. Can you guess what the map of the United States below is depicting? Keep in mind the legend colors - lighter is less, and darker ...
Posted on Nov 23, 2012 by Admin
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Posted on Jul 26, 2016 by Admin
In this week’s SimplyMap report, we’ll take a look at the Retail Market Power dataset and provide a simple, effective example of how the data package can be used. If your institution curr...
Posted on Jun 21, 2019 by Admin
Come visit the SimplyAnalytics booth (#3010) at the upcoming ALA 2019 show in Washington, D.C.! Our team will be on hand offering quick demos of SimplyAnalytics, answering questions and s...
Posted on Dec 03, 2012 by Admin
Come visit the Geographic Research booth at the Ontario Library Association Super Conference this season. The conference will take place on January 30 - February 2, 2013 at the Metro Toro...
Posted on Jul 22, 2015 by Admin
In this week’s SimplyMap report, we take a look at one of our newly available data packages - ConneXions® from Nielsen. The ConneXions® segmentation system integrates consumer behavior an...
Posted on Nov 11, 2015 by Admin
Inspired by a recent help desk ticket, we wanted to discuss how users may utilize SimplyMap to identify relationships between unique variables. For example, does having a college degree s...
Posted on Apr 21, 2015 by Admin
In this week’s edition of exploring SimplyMap data, we spotlight the Consumer Buying Power® data package in SimplyMap. What is it? The Nielsen Consumer Buying Power® database incorporates...
Posted on Mar 14, 2010 by Admin
The GRI team was honored to learn that SimplyMap was included in this year's Choice Outstanding Academic Title List, published in the January 2010 issue of Choice Magazine. This is a grea...