Go up
Exploring SimplyMap Data: Sales At Gift and Souvenir Shops
Posted on Aug 26, 2015 by Admin
Most people in the United States could probably guess which cities are popular amongst tourists - Los Angeles and New York. But can you guess how much money is spent in novelty and souvenir shops at these popular destinations? In this quick SimplyMap report, we will use data from the Retail Market Power data package to find the answers to that. The figures might surprise you! Let’s get started.
First, create a new Ranking Report.
Next, navigate through this path: Retail Market Power » Stores » Miscellaneous Store Retailers » Office Supplies, Stationery, & Gift Stores.
Use the variable titled, RMP: Retail Sales from Gift, Novelty, and Souvenir Stores [NAICS 45322] ($), 2014. Image below for reference.
Next, click on the Locations panel and select USA as your geography. For reference, the USA at large has a grand total of $34,981,081,171.00 in yearly sales at Gift, Novelty and Souvenir stores.
Lastly, select Cities from the Analyze Data By dropdown menu. (Note: we also applied a data filter for population > 150k. You can read more about filters here).
Not surprising, New York takes the #1 spot here with a total of $1,020,996,327.00. The number itself was initially surprising - keep in mind that is only sales at gift/novelty and souvenir stores! A quick google search shows that NYC was visited by over 54 million tourists in 2013 - so perhaps the one billion dollar total in souvenir/gift shop sales is not so surprising after all!
A distant second is Austin, TX with $459,035,328.00. Rounding out the top 5:
3. Phoenix, AZ - $443,240,867.00
4. Los Angeles, CA - $262,295,383.00
5. Madison, WI - $167,439,659.00
We hope you enjoyed this week’s SimplyMap report. Let us know if there is a particular data set or variables you are interested in reading more about. We’d be happy to feature them in our weekly blog.
More from SimplyAnalytics
Posted on Nov 24, 2014 by Admin
In this week’s report, we research America’s most educated cities. SimplyMap contains a total of 111 educational attainment variables, including general population and by race. We used th...
Posted on Jan 18, 2008 by Admin
The BRASS Business Reference Sources Committee of Reference & User Services Quarterly (RUSA) selected SimplyMap as one of the Outstanding Business Reference Sources for 2007. Excerpt...
Posted on May 03, 2011 by Admin
The GRI team is very excited to announce the launch of SimplyMap 2.0! Completely redesigned, it is now easier than ever to access data and create professional quality thematic maps and re...
Posted on Sep 07, 2011 by Admin
Geographic Research will be exhibiting and presenting during a vendor showcase session at the upcoming North Carolina Library Association (NCLA) Biennial Conference, October 4-7, 2011 in ...
Posted on Jun 01, 2014 by Admin
Visit the SimplyMap team at the ALA Annual Conference and Exposition in Las Vegas later this month. We will be at booth 1271, offering product demonstrations, tips & tricks, and of co...
Posted on Mar 03, 2016 by Admin
In this week’s SimplyMap report we take a look into the SimmonsLOCAL dataset to determine which cities in America have the highest percentage of residents who consume organic food product...
Posted on Mar 02, 2018 by Admin
In this week’s blog we’ll take a look at how to enter an address in SimplyAnalytics to find the Census Block Group or Census Tract. Let’s get started! Use Case: You want to analyze the ar...
Posted on Nov 20, 2015 by Admin
In a previous blog we demonstrated the power of utilizing multiple years for the same variable. We found that the usage of Amazon.com had grown substationally from 2008-2014. In this week...
Posted on Oct 26, 2016 by Admin
In this week’s SimplyMap report, we’ll take a look at the tags feature and demonstrate how it can be useful for you as you work in SimplyMap. SimplyMap users can have up to 20 tabs open i...
Posted on Nov 28, 2012 by Admin
Come visit the SimplyMap team at the ALA Midwinter Meeting, January 25 - 28, 2013 in Seattle, WA. We will be in Booth 1307, and as always we look forward to meeting with customers new and...