Creating a Custom Location from a Map

While creating a radius location is the fastest and easiest method for creating a custom location, there may be situations that require a more specific and targeted locale. Let’s say for example that our target area for analysis are a few neighborhoods located west of Rittenhouse Square Park in Philadelphia.

A radius location would not work in this example as it will include all areas within a defined radius (e.g., 5 miles) around a specific block group. Using the process outlined below will allow you to focus in on the specific areas west of Rittenhouse Square Park, and create a custom location directly from a map. Let’s get started!

First, zoom in on the target area that will make up the custom location.

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Utilize the i-tool and select the first area that will be included in your custom location. Hover over Add to Combination to select the option Create New Combination.

Exploring SimplyMap Data: Using the Internet to Make Phone Calls

One of our favorite uses of SimplyMap is to find data that validates our general assumptions and observations. For example, in a previous blog we wrote about the growth of tablet ownership in the US and how the iPad dominates that area. It’s one thing to “know” that tablet ownership has grown, but it’s another thing to view the supporting data behind it.

This week, let’s explore another variable we presume has markedly increased in recent years  – the % of Households who used the internet to make a phone call. Let’s get started!

Open up a Standard Report via the New Tabular Report button at the top of SimplyMap:

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Navigate through this path: MRI Consumer Survey » Internet » Internet Access and Activities to find the variable, % Households Using – Internet Activities: Made a phone call, 2015.