Exploring SimplyMap Data: Make of Vehicles
Posted on by GRI Admin
Did you know that you can use SimplyMap to identify which make and model of vehicle is most prevalent within any location in the United States? In this week’s SimplyMap report, we’ll take a look at the SimmonsLOCAL data set to identify the top vehicle brands in select cities around the US. Let’s get started!
First, open up a Standard Report. For this example, we’ll focus on which domestic and foreign vehicles have been most recently acquired within our target areas. Accordingly, we will utilize the Use All Variables feature to add all variables within the two folders:
- DOMESTIC-MOST RECENTLY ACQUIRED
- FOREIGN-MOST RECENTLY ACQUIRED
When you close out the variables panel, a report for the United States is generated. Utilizing the Sort Descending feature, you can determine the top represented domestic and foreign cars that have been most recently purchased.
Results for the US:
- Ford – 34,042,678
- Chevrolet – 31,309,261
- Toyota – 24,672,205
- Honda – 15,937,231
- Nissan – 12,314,586
Now let’s take a look at the results for a few other cities:
If you want to see more detail on a particular model from a brand, utilize this path and add/sort all models from the brand: SimmonsLOCAL » AUTOMOTIVE » DOMESTIC VEHICLES – MAKE/MODEL » MOST RECENTLY ACQUIRED – DOMESTIC or FOREIGN
For example, looking at Boston, MA and adding all Toyota models reveals the following:
It looks like Boston is a big fan of Toyota Corollas. This data is available down to the block group level, so feel free to find out which make and model of vehicle is popular within your own neighborhood – stay tuned for more!