Retail Market Power: Manhattan’s Jewelry and Car Sales

In this week’s SimplyMap report, we’ll take a look at the Retail Market Power dataset and provide a simple, effective example of how the data package can be used. If your institution currently does not subscribe to Retail Market Power, please have a representative reach out to set up a free trial.

What is Retail Market Power?

The Nielsen Retail Market Power database provides an actionable portrait of sales opportunity for market analysis, so marketers can maximize growth strategies by identifying and closing the sales gaps that exist in the marketplace. By using sales potential to depict supply, and geography-based estimates of potential annual consumer expenditures to depict demand, Retail Market Power enables an opportunity gap analysis of the retail environment.

Example – NYC’s Jewelry and Vehicle Sales

By analyzing a geography’s retail sales and expenditures within an industry, you can determine whether or not a gap or opportunity exists. Let’s look at some data.

In a Standard Report, add the following four variables for analysis. They can be found at this path if your institution subscribes to the package: Retail Market Power » Expenditures » Jewelry:

Retail Sales for Jewelry (HH Avg), 2016

Retail Sales for Jewelry ($), 2016

Expenditures for Jewelry (HH Avg), 2016

Expenditures for Jewelry ($), 2016

Open the Locations panel and add in New York County which is coterminous with Manhattan. Close out the panel to generate your report. Results below:

Simmons MOSAIC Segment Groups: Technology

Are you a tech wizard? Maybe you’re an apprentice? Learn more about technology consumption behaviors using the Simmons MOSAIC Technology Adoption segments located within the SimmonsLOCAL dataset.

The Experian Marketing Services Technology Adoption segmentation delivers the mindset of American consumers providing vivid details of their use and adoption of technology. There are four unique segments within this folder: wizard, apprentice, journeyman and novice. Details of each are listed below, along with the top 10 counties who represent the highest percentage of each segment.

Note: We used a Ranking Report and a population filter of 300,000 to get the results below.

Wizard

‘Technology is life.’ Technology plays an important and broad role in Wizards’ life. These individuals cannot live without the internet or imagine life without new electronic gadgets. Wizards are enthusiastic and adventurous users of new technology. Technology and new gadgetry helps them keep track of their social calendars and makes leisure time more interesting. This group still wants more from technology and these desires help to move the industry forward. Wizards’ hunger for new technology fuels a future for potential new features, benefits and devices.